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Hi, I’m Chayanit, a digital marketing executive with a track record of driving growth in education and global campaigns. I design full-funnel strategies, optimize PPC and paid social to boost enrollments and brand visibility, and turn data into actionable plans that stakeholders can act on. I enjoy collaborating across creative and analytics teams, managing external agencies, and building transparent dashboards that show real ROI. I'm fluent in English and Thai, work well under pressure, and stay focused on ROI and brand impact.…Hi, I’m Chayanit, a digital marketing executive with a track record of driving growth in education and global campaigns. I design full-funnel strategies, optimize PPC and paid social to boost enrollments and brand visibility, and turn data into actionable plans that stakeholders can act on. I enjoy collaborating across creative and analytics teams, managing external agencies, and building transparent dashboards that show real ROI. I'm fluent in English and Thai, work well under pressure, and stay focused on ROI and brand impact.

Chayanit Pongbunta

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I’m Chayanit, a digital marketing executive with a track record of driving growth in education and global campaigns. I design full-funnel strategies, optimize PPC and paid social to boost enrollments and brand visibility, and turn data into actionable plans that stakeholders can act on. I enjoy collaborating across creative and analytics teams, managing external agencies, and building transparent dashboards that show real ROI. I'm fluent in English and Thai, work well under pressure, and stay focused on ROI and brand impact.…Hi, I’m Chayanit, a digital marketing executive with a track record of driving growth in education and global campaigns. I design full-funnel strategies, optimize PPC and paid social to boost enrollments and brand visibility, and turn data into actionable plans that stakeholders can act on. I enjoy collaborating across creative and analytics teams, managing external agencies, and building transparent dashboards that show real ROI. I'm fluent in English and Thai, work well under pressure, and stay focused on ROI and brand impact.

Available to hire

Hi, I’m Chayanit, a digital marketing executive with a track record of driving growth in education and global campaigns. I design full-funnel strategies, optimize PPC and paid social to boost enrollments and brand visibility, and turn data into actionable plans that stakeholders can act on.

I enjoy collaborating across creative and analytics teams, managing external agencies, and building transparent dashboards that show real ROI. I’m fluent in English and Thai, work well under pressure, and stay focused on ROI and brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Thai

Intermediate

Work Experience

Digital Marketing Executive at CEG Digital (Cambridge Education Group)

September 1, 2023 - September 1, 2023

Led digital marketing for in-house education products with a focus on direct-to-consumer growth. Planned and executed full-funnel campaigns across paid search, social and email to drive enrollments and brand visibility. Collaborated with creative, analytics and product teams. Managed external agencies and freelancers. Optimized PPC and paid social performance using data insights. Implemented paid social strategies to improve ROI. Built comprehensive reporting dashboards using Excel and Supermetrics; presented to stakeholders. Drove YoY conversions +24% across multiple partners. Exceeded objective with +18% quality improvement.

Social Media Advertising Specialist at Garcon Consulting

May 1, 2020 - May 1, 2020

Developed, executed and optimized social media advertising campaigns to achieve and exceed KPIs, increasing brand visibility and engagement. Coordinated weekly team meetings to strategize and ensure deadlines. Planned, published and shared compelling content on social media platforms daily.

Paid Social Specialist at Oxford International Education Group

May 1, 2025 - May 1, 2025

Managed all paid social activity for 11 partner brands across Meta Ads (Facebook, Instagram) and LinkedIn Ads. End-to-end responsibility from planning to execution and performance analysis. Leveraged data-driven insights to optimize campaigns and monitor pipeline progression. Developed and executed paid social strategies tailored to each partner brand's goals and audience segments. Implemented A/B testing to refine creatives, targeting and messaging for improved results. Built a comprehensive multi-media reporting dashboard for real-time campaign performance and pacing.