Marketing professional with 2.5 years of experience in Account Intelligence, Market Research, GTM Strategy, Event Marketing, and Presentation Design within the IT consulting industry. Experienced in supporting ANZ-focused campaigns, developing executive-level account intelligence reports, creating marketing collateral, and driving data-backed business decisions. Skilled in creating buyer personas and stakeholder maps using tools like ZoomInfo and LinkedIn Sales Navigator, supporting GTM initiatives through market segmentation and account prioritization, coordinating webinars/conferences/events across Australia and New Zealand, and designing executive-ready presentations and sales enablement materials.

CHAYAN KUMAR SANTRA

Marketing professional with 2.5 years of experience in Account Intelligence, Market Research, GTM Strategy, Event Marketing, and Presentation Design within the IT consulting industry. Experienced in supporting ANZ-focused campaigns, developing executive-level account intelligence reports, creating marketing collateral, and driving data-backed business decisions. Skilled in creating buyer personas and stakeholder maps using tools like ZoomInfo and LinkedIn Sales Navigator, supporting GTM initiatives through market segmentation and account prioritization, coordinating webinars/conferences/events across Australia and New Zealand, and designing executive-ready presentations and sales enablement materials.

Available to hire

Marketing professional with 2.5 years of experience in Account Intelligence, Market Research, GTM Strategy, Event Marketing, and Presentation Design within the IT consulting industry. Experienced in supporting ANZ-focused campaigns, developing executive-level account intelligence reports, creating marketing collateral, and driving data-backed business decisions.

Skilled in creating buyer personas and stakeholder maps using tools like ZoomInfo and LinkedIn Sales Navigator, supporting GTM initiatives through market segmentation and account prioritization, coordinating webinars/conferences/events across Australia and New Zealand, and designing executive-ready presentations and sales enablement materials.

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Language

English
Fluent
Hindi
Fluent
Bengali
Fluent

Work Experience

Regional Marketing Executive at Techwave Consulting
February 1, 2024 - Present
Designed brochures, promotional assets, and marketing collateral to support real estate sales and branding initiatives. Managed content creation and scheduling for LinkedIn and Instagram marketing campaigns. Supported planning and execution of marketing events, property showcases, and customer engagement activities.
Marketing Intern at Homesfy Realty Ltd
February 1, 2023 - September 1, 2023
Developed executive account intelligence reports and strategic prospect profiles for enterprise clients across ANZ. Conducted company, industry, and competitor research to support sales and marketing initiatives. Built buyer personas and stakeholder maps using ZoomInfo and LinkedIn Sales Navigator. Supported GTM initiatives via market segmentation, target account prioritization, and opportunity analysis. Assisted proposal development for RFP/RFI responses by aligning research findings with client requirements. Coordinated webinars, conferences, and marketing events across Australia and New Zealand, handling promotion, attendee engagement, registration tracking, and post-event follow-up. Created business process flows, solution diagrams, and workflow visualizations using Draw.io to support proposals, presentations, and client discussions. Designed corporate brochures, sales enablement materials, event creatives, and executive presentations, including leadership-ready decks for client me

Education

Postgraduate Diploma in Management at International School of Business and Media
July 1, 2024 - January 1, 2024
Bachelor of Commerce at Bidhan Chandra College
August 1, 2021 - January 1, 2021

Qualifications

Event Management, Presentation Design, Content & Collateral Creation (Postgraduate studies - modules)
January 11, 2030 - August 10, 2026
Microsoft Power BI Desktop for Business Intelligence
January 11, 2030 - August 10, 2026
PostgreSQL (SQL)
January 11, 2030 - August 10, 2026
ZoomInfo Marketing Certification
January 11, 2030 - August 10, 2026
LinkedIn Sales Navigator (Account-Based Marketing)
January 11, 2030 - August 10, 2026
Account-Based Marketing (ABM)
January 11, 2030 - August 10, 2026
Programmatic Advertising
January 11, 2030 - August 10, 2026

Industry Experience

Professional Services, Software & Internet, Real Estate & Construction