Hi there! I’m a creative professional with over 3 years of hands-on experience in content creation, social media growth, and digital entrepreneurship. I built a successful online presence as Unqualified Cook, blending culinary passion with storytelling to engage audiences. I’m currently freelancing as a video editor for digital creators, focusing on dynamic, platform-optimized content that resonates with viewers. Beyond editing, I bring branding, marketing, and visual storytelling skills to every project, with a friendly, collaborative approach and a keen eye for detail.

Hui Cheuk Lam

PRO

Hi there! I’m a creative professional with over 3 years of hands-on experience in content creation, social media growth, and digital entrepreneurship. I built a successful online presence as Unqualified Cook, blending culinary passion with storytelling to engage audiences. I’m currently freelancing as a video editor for digital creators, focusing on dynamic, platform-optimized content that resonates with viewers. Beyond editing, I bring branding, marketing, and visual storytelling skills to every project, with a friendly, collaborative approach and a keen eye for detail.

Available to hire

Hi there! I’m a creative professional with over 3 years of hands-on experience in content creation, social media growth, and digital entrepreneurship. I built a successful online presence as Unqualified Cook, blending culinary passion with storytelling to engage audiences. I’m currently freelancing as a video editor for digital creators, focusing on dynamic, platform-optimized content that resonates with viewers.

Beyond editing, I bring branding, marketing, and visual storytelling skills to every project, with a friendly, collaborative approach and a keen eye for detail.

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Language

Chinese
Fluent
English
Fluent

Work Experience

Marketing and Social Media Manager at Loavened
December 31, 2023 - August 26, 2025
Developed and executed marketing strategies for an online bakery. Managed all social media channels, created engaging content, and implemented campaigns that increased customer engagement and sales.
Social Media Content Creator at Unqualified Cook
September 1, 2019 - Present
Created engaging culinary content across Instagram, TikTok, and YouTube, growing a substantial following and developing a unique brand identity combining culinary passion with storytelling.
Video Editor (Part-Time) at Dansum
December 31, 2023 - August 26, 2025
Responsible for video shoots including scene setup, lighting, and practical shooting.
Founder and Online Bakery Manager at Unqualified Cook
December 31, 2023 - December 31, 2023
Launched and managed an online bakery; honed skills in branding, customer engagement, and independent operations.
Video Editor (Part-Time) at Dansum
December 31, 2023 - December 31, 2023
Responsible for video shoots including scenes setup, lighting, and practical shooting.
Videographer & Content Creator (Contract-Based) at ZS Hospitality
September 15, 2025 - Present

Education

Bachelor of Architecture at University of Huddersfield
September 28, 2018 - June 30, 2021
Bachelor of Architecture (International) (RIBA Part 1) at University of Huddersfield
January 11, 2030 - August 26, 2025
International Foundation Year (Arts Foundation) at University of Huddersfield
January 11, 2030 - August 26, 2025
High School at Yew Chung International School
January 11, 2030 - January 1, 2015
Bachelor of Architecture (International) (RIBA Part 1) at University of Huddersfield
January 11, 2030 - January 1, 2015
Arts Foundation / International Foundation Year at Yew Chung International School
January 11, 2030 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Software & Internet
    uniE608 Whey x Samrub Samrub Thai & Vilas
    A highlight reel for a collaboration between Whey x Samrub Samrub Thai & Vilas
    uniE608 Showreel 2025 November
    A showreel to showcase a bit of my work, includes basic animation and motion graphics.
    uniE608 Whey x Mingles x Hansik Goo
    A highlight reel for a collaboration between Whey x Mingles x Hansik Goo
    uniE608 Jee x Wok x Tei
    A highlight reel for a collaboration between Jee x Wok x Tei
    uniE608 Hansik Goo x Yong Fu Hong Kong
    A highlight reel for a collaboration between Hansik Goo x Yong Fu Hong Kong
    uniE608 An educational video edited for "English with Maggie"
    video videoeditor
    uniE608 A video edited for @dansum
    video videoeditor