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I am Yuting Luo, a Master’s graduate in Media Studies from the University of Amsterdam, with extensive experience in content creation, creative marketing, and brand communication across major digital platforms. I have developed engaging content, shaped brand narratives, and contributed to audience-focused campaigns that connect with users and strengthen brand identity. I enjoy transforming ideas into compelling stories and meaningful content that create memorable experiences. I am excited to bring my creativity, storytelling skills, and collaborative mindset to a team where I can contribute fresh ideas and engaging content. I am passionate about creating content that resonates with audiences, turning insights into creative ideas, and bringing campaigns to life from concept to execution. I enjoy exploring new formats, experimenting with different storytelling approaches, and crafting engaging content that inspires, entertains, and builds lasting connections with audiences.…I am Yuting Luo, a Master’s graduate in Media Studies from the University of Amsterdam, with extensive experience in content creation, creative marketing, and brand communication across major digital platforms. I have developed engaging content, shaped brand narratives, and contributed to audience-focused campaigns that connect with users and strengthen brand identity. I enjoy transforming ideas into compelling stories and meaningful content that create memorable experiences. I am excited to bring my creativity, storytelling skills, and collaborative mindset to a team where I can contribute fresh ideas and engaging content. I am passionate about creating content that resonates with audiences, turning insights into creative ideas, and bringing campaigns to life from concept to execution. I enjoy exploring new formats, experimenting with different storytelling approaches, and crafting engaging content that inspires, entertains, and builds lasting connections with audiences.

Yuting Luo

Content Creator, Content Producer, Brand Strategist, +2

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I am Yuting Luo, a Master’s graduate in Media Studies from the University of Amsterdam, with extensive experience in content creation, creative marketing, and brand communication across major digital platforms. I have developed engaging content, shaped brand narratives, and contributed to audience-focused campaigns that connect with users and strengthen brand identity. I enjoy transforming ideas into compelling stories and meaningful content that create memorable experiences. I am excited to bring my creativity, storytelling skills, and collaborative mindset to a team where I can contribute fresh ideas and engaging content. I am passionate about creating content that resonates with audiences, turning insights into creative ideas, and bringing campaigns to life from concept to execution. I enjoy exploring new formats, experimenting with different storytelling approaches, and crafting engaging content that inspires, entertains, and builds lasting connections with audiences.…I am Yuting Luo, a Master’s graduate in Media Studies from the University of Amsterdam, with extensive experience in content creation, creative marketing, and brand communication across major digital platforms. I have developed engaging content, shaped brand narratives, and contributed to audience-focused campaigns that connect with users and strengthen brand identity. I enjoy transforming ideas into compelling stories and meaningful content that create memorable experiences. I am excited to bring my creativity, storytelling skills, and collaborative mindset to a team where I can contribute fresh ideas and engaging content. I am passionate about creating content that resonates with audiences, turning insights into creative ideas, and bringing campaigns to life from concept to execution. I enjoy exploring new formats, experimenting with different storytelling approaches, and crafting engaging content that inspires, entertains, and builds lasting connections with audiences.

Available to hire

I am Yuting Luo, a Master’s graduate in Media Studies from the University of Amsterdam, with extensive experience in content creation, creative marketing, and brand communication across major digital platforms. I have developed engaging content, shaped brand narratives, and contributed to audience-focused campaigns that connect with users and strengthen brand identity. I enjoy transforming ideas into compelling stories and meaningful content that create memorable experiences. I am excited to bring my creativity, storytelling skills, and collaborative mindset to a team where I can contribute fresh ideas and engaging content.

I am passionate about creating content that resonates with audiences, turning insights into creative ideas, and bringing campaigns to life from concept to execution. I enjoy exploring new formats, experimenting with different storytelling approaches, and crafting engaging content that inspires, entertains, and builds lasting connections with audiences.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Content & Consumer Strategy Intern at Xiaohongshu (RED)

March 1, 2025 - July 1, 2025

Shanghai-based internship focusing on consumer insight and segmentation strategy. Identified gaps in user interest recognition through behavioral data analysis; helped develop a consumer segmentation model (long-term vs. short-term interest × gender preference) to better understand user needs; applied segmentation to recommendation and search scenarios, improving content-user matching efficiency (cold-start +25%, targeting accuracy +20%). Designed a multi-dimensional content taxonomy system for livestream content (20+ primary, 110+ secondary categories) to improve content understanding and recommendation accuracy to 90%+, and collaborated with algorithm, data, and vertical operation teams to drive 4 iterations of strategy implementation, achieving 95%+ tagging accuracy across systems.

Product Operations Intern - Creator Growth at ByteDance (Douyin)

September 1, 2024 - December 1, 2024

Beijing-based role focusing on growth strategy and marketing campaigns. Planned creator ranking campaigns across 10+ verticals, delivering 15+ campaigns with 230M+ impressions and +8% follower growth for featured creators. Analyzed 60+ viral videos per cycle to extract key creative drivers; developed optimized communication strategies achieving 90%+ adoption of promotional copy. Identified operational inefficiencies and proposed five product feature improvements (dashboards, batch tools), increasing internal efficiency by 40%. Conducted competitive analysis of creator incentive systems to inform platform growth strategy.

Video Content Intern at People’s Daily

October 1, 2023 - February 1, 2024

Beijing-based internship producing and optimizing 20+ videos targeting global audiences, achieving average 1M+ views per video. Leveraged user data and feedback to refine content direction, improving engagement; helped build standardized content production workflows to improve team efficiency.

Content Creator Migration (Research Project) at Xi’an Jiaotong-Liverpool University

June 1, 2023 - September 1, 2023

Suzhou-based research project examining creator migration on Bilibili. Conducted mixed-methods with 200+ videos and 6 in-depth interviews; analyzed platform competition dynamics and creator decision-making to generate actionable insights on platform incentives and content ecosystem changes.

Content Lead at Student News Center

April 1, 2021 - October 1, 2022

Suzhou-based campus role managing official account operations, producing 30+ original articles; increased readership by 12% YoY with top post reaching 6,000+ views; designed full content strategy workflow from planning to performance analysis.

Creator Strategy & Consumer Insights - Social Media at Industry Mentorship Project

October 1, 2020 - June 1, 2021

Suzhou-based mentorship project mapping end-to-end user journey (exposure – engagement – conversion) and benchmarking platform competitors to identify growth levers in content positioning and audience targeting; delivered data-driven recommendations on content direction, posting strategy, and audience segmentation to optimize engagement efficiency and sustainable growth.