Digital Marketing & Campaign Specialist at Caesar's Army Ltd.

Lead end-to-end planning and execution of integrated marketing campaigns across multiple brands and event properties. Own multi-brand digital strategy covering content creation, email marketing, website updates, paid social advertising, and promotional campaigns. Manage influencer recruitment, onboarding, briefing, approvals, deliverables, and long-term relationships to maximize reach and authenticity. Coordinate cross-functional execution with design, vendors, event operations, and hospitality teams for campaigns running before, during, and after major events. Manage paid advertising through Meta Ads Manager, optimize targeting and creative performance for ticket sales, brand awareness, and audience growth. Build and deploy segmented email campaigns using Mailchimp with copywriting, layout, A/B testing where applicable, and reporting. Track performance using Google Analytics, Meta Insights, and Metricool, then present monthly reporting with actionable recommendations.

Festival Research Assistant at The University of the West Indies

Conducted audience and market research to support festival planning, programme development, and strategic marketing initiatives. Analyzed consumer behavior and cultural participation trends to generate audience insights for decision-making. Presented research findings and recommendations to academic and project stakeholders.

Brand & Digital Marketing Strategist at LOOK Opticians Ltd.

Planned and executed digital marketing campaigns supporting brand awareness, customer engagement, and business growth. Produced content for websites, email campaigns, and social platforms while maintaining consistent brand voice. Managed social media content calendars and scheduled content across digital channels. Created marketing copy for promotions, advertisements, and customer communications. Supported campaign reporting by analyzing engagement metrics and recommending improvements for future marketing initiatives.