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I am a creative and data-driven Social Media Specialist with 3 years of experience growing brand engagement, boosting awareness, and managing high-impact content strategies across platforms. Skilled in copywriting, analytics, and content creation, I thrive on crafting content that resonates and drives engagement effectively. Throughout my career, I have planned and executed organic and paid content, managed CRM and notification campaigns, hosted livestream sales, and collaborated on impactful social campaigns. I continuously seek opportunities to blend creativity with data insights to enhance brand presence and user interaction.…I am a creative and data-driven Social Media Specialist with 3 years of experience growing brand engagement, boosting awareness, and managing high-impact content strategies across platforms. Skilled in copywriting, analytics, and content creation, I thrive on crafting content that resonates and drives engagement effectively. Throughout my career, I have planned and executed organic and paid content, managed CRM and notification campaigns, hosted livestream sales, and collaborated on impactful social campaigns. I continuously seek opportunities to blend creativity with data insights to enhance brand presence and user interaction.

Chenny Chang

Social Media Manager, Copywriter, Content Strategist, +1

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I am a creative and data-driven Social Media Specialist with 3 years of experience growing brand engagement, boosting awareness, and managing high-impact content strategies across platforms. Skilled in copywriting, analytics, and content creation, I thrive on crafting content that resonates and drives engagement effectively. Throughout my career, I have planned and executed organic and paid content, managed CRM and notification campaigns, hosted livestream sales, and collaborated on impactful social campaigns. I continuously seek opportunities to blend creativity with data insights to enhance brand presence and user interaction.…I am a creative and data-driven Social Media Specialist with 3 years of experience growing brand engagement, boosting awareness, and managing high-impact content strategies across platforms. Skilled in copywriting, analytics, and content creation, I thrive on crafting content that resonates and drives engagement effectively. Throughout my career, I have planned and executed organic and paid content, managed CRM and notification campaigns, hosted livestream sales, and collaborated on impactful social campaigns. I continuously seek opportunities to blend creativity with data insights to enhance brand presence and user interaction.

Available to hire

I am a creative and data-driven Social Media Specialist with 3 years of experience growing brand engagement, boosting awareness, and managing high-impact content strategies across platforms. Skilled in copywriting, analytics, and content creation, I thrive on crafting content that resonates and drives engagement effectively.

Throughout my career, I have planned and executed organic and paid content, managed CRM and notification campaigns, hosted livestream sales, and collaborated on impactful social campaigns. I continuously seek opportunities to blend creativity with data insights to enhance brand presence and user interaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Social Media & Guest Relations at LYD Bali Group

May 1, 2025 - August 26, 2025

Planned and produced short-form TikTok content, generating significant views, likes, and organic viewers within one year. Increased engagement with content that earned thousands of shares and comments, growing new viewers and driving profile visits. Managed OTA and Google reviews, responding to guest feedback and resolving complaints to maintain a strong reputation and five-star guest experiences.

Content Specialist at Ruangguru

March 1, 2025 - August 26, 2025

Planned and created organic and paid content across Instagram, Twitter, and YouTube Shorts, reaching millions of users and generating high engagement. Managed full-funnel content for CRM and owned media, improving conversions through notifications, emails, and in-app pop-ups. Crafted high-performing creatives and produced educational short-form videos optimizing content strategy to boost profile activity and user retention.

Livestreaming Host at Beaudelab

July 1, 2022 - August 26, 2025

Hosted daily live shopping sessions on TikTok and Shopee, increasing revenue by 50% through engaging product presentations and audience interaction. Aligned livestream content with marketing campaigns and product launches to maximize performance and viewer retention.

Content Planner at Hidup

February 1, 2022 - August 26, 2025

Researched social media trends and competitors to optimize digital presence. Created over 80 psychology-themed TikTok and Instagram posts, including viral content with top engagement rankings. Collaborated with creatives and media partners on anti-bullying campaigns to boost awareness and engagement.

Digital Marketing & Communications Intern at PIGIJO

February 1, 2022 - August 26, 2025

Led brand-focused webinars and supervised team members to improve collaboration and output. Conducted market research and crafted reports for branding strategy. Wrote copy for email campaigns and Facebook Ads, boosting click-through rates and conversions. Trained local communities on digital marketing and co-developed tourism product concepts.

Sales Associate at PT. Navya Retail Indonesia

August 1, 2021 - August 26, 2025

Achieved 100% of monthly sales targets for two consecutive months by delivering excellent customer service and product knowledge. Handled POS transactions accurately and supported reporting and sales tracking using Excel and PowerPoint in a fast-paced retail environment.

J1 Trainee at Four Seasons Hotel & Resorts

March 1, 2020 - August 26, 2025

Served over 600 international guests in one week, demonstrating strong multitasking and customer service skills under high pressure. Worked with cross-cultural teams to ensure smooth operations and guest satisfaction.