Available to hire
I am a creative and data-driven Social Media Specialist with 3 years of experience growing brand engagement, boosting awareness, and managing high-impact content strategies across platforms. I thrive on turning insights into actionable campaigns that drive measurable results.
My strengths include copywriting, analytics, and content creation, and I enjoy collaborating with cross-functional teams to deliver compelling storytelling and tangible business outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Social Media & Guest Relations at LYD Bali Group
May 1, 2025 - August 26, 2025Planned and produced short-form TikTok content, generating significant views, likes, and organic viewers within one year. Increased engagement with content that earned thousands of shares and comments, growing new viewers and driving profile visits. Managed OTA and Google reviews, responding to guest feedback and resolving complaints to maintain a strong reputation and five-star guest experiences.
Content Specialist at Ruangguru
March 1, 2025 - August 26, 2025Planned and created organic and paid content across Instagram, Twitter, and YouTube Shorts, reaching millions of users and generating high engagement. Managed full-funnel content for CRM and owned media, improving conversions through notifications, emails, and in-app pop-ups. Crafted high-performing creatives and produced educational short-form videos optimizing content strategy to boost profile activity and user retention.
Livestreaming Host at Beaudelab
July 1, 2022 - August 26, 2025Hosted daily live shopping sessions on TikTok and Shopee, increasing revenue by 50% through engaging product presentations and audience interaction. Aligned livestream content with marketing campaigns and product launches to maximize performance and viewer retention.
Content Planner at Hidup
February 1, 2022 - August 26, 2025Researched social media trends and competitors to optimize digital presence. Created over 80 psychology-themed TikTok and Instagram posts, including viral content with top engagement rankings. Collaborated with creatives and media partners on anti-bullying campaigns to boost awareness and engagement.
Digital Marketing & Communications Intern at PIGIJO
February 1, 2022 - August 26, 2025Led brand-focused webinars and supervised team members to improve collaboration and output. Conducted market research and crafted reports for branding strategy. Wrote copy for email campaigns and Facebook Ads, boosting click-through rates and conversions. Trained local communities on digital marketing and co-developed tourism product concepts.
Sales Associate at PT. Navya Retail Indonesia
August 1, 2021 - August 26, 2025Achieved 100% of monthly sales targets for two consecutive months by delivering excellent customer service and product knowledge. Handled POS transactions accurately and supported reporting and sales tracking using Excel and PowerPoint in a fast-paced retail environment.
J1 Trainee at Four Seasons Hotel & Resorts
March 1, 2020 - August 26, 2025Served over 600 international guests in one week, demonstrating strong multitasking and customer service skills under high pressure. Worked with cross-cultural teams to ensure smooth operations and guest satisfaction.
Social Media Lead at Trans Studio Theme Park Bali
October 1, 2025 - PresentOwn end-to-end social media strategy and execution to drive awareness and ticket sales. Create and publish daily content including short-form videos and event coverage. Plan and run social media campaigns in coordination with marketing promos. Manage KOL partnerships from briefing to performance tracking. Execute and optimize paid ads on Meta and TikTok. Handle community management and brand reputation. Monitor analytics and provide regular performance insights to improve results.
Social Media & Guest Relations at LYD Bali Group
July 1, 2024 - May 1, 2025Planned and produced short-form TikTok content, generating 479K views, 41K likes, and 349K organic viewers in one year. Increased engagement with content that earned 4,658 shares and 3,000+ comments, while growing new viewers to 299K+ and driving 6,443 profile visits. Managed OTA and Google reviews, responded to guest feedback, and resolved complaints to maintain strong reputation and five-star guest experiences.
Content Specialist at Ruangguru
September 1, 2022 - March 1, 2025Planned and created organic and paid content across Instagram, Twitter, and YouTube Shorts, reaching 4.9M+ users and generating 827K+ engagement. Managed full-funnel content for CRM and owned media, improving conversions through push notifications, emails, and in-app pop-ups. Crafted high-performing creatives, increasing traffic and click rates. Produced educational short-form videos and optimized content strategy, leading to a boost in profile activity and better user retention.
Digital Marketing & Communications Intern at PIGIJO
September 1, 2021 - February 1, 2022Led two brand-focused webinars and supervised 22 team members in the digital marketing department to improve collaboration and output. Conducted market research and crafted reports to guide branding strategy. Wrote copy for email campaigns and Facebook Ads, boosting CTR and conversions. Trained four local ‘Banjar’ communities on digital marketing and co-developed five tourism product concepts with a cross-functional team.
J1 Trainee at Four Seasons Hotel & Resorts
December 1, 2019 - March 1, 2020Served 600+ international guests in one week, demonstrating strong multitasking and customer service skills in a high-pressure environment. Worked with cross-cultural teams to ensure smooth operations and guest satisfaction.
Content Planner at Hidup
November 1, 2021 - February 1, 2022Researched social media trends and competitors to optimize Hidup’s digital presence. Created 80+ psychology-themed TikTok and Instagram posts, including 2 viral contents ranked in the top 10 for engagement. Collaborated with creatives and media partners on anti-bullying campaigns to boost awareness and engagement.
Media Marketing Officer at Collegacy Indonesia
November 1, 2021 - June 1, 2022Produced and launched 3 podcast episodes and curated 3 themed playlists, boosting audience engagement and increasing brand visibility. Executed end-to-end email marketing campaigns, including content creation, proofreading, and performance analysis, resulting in reduced unsubscribe rates and improved targeting. Monitored key online marketing metrics and delivered data-driven insights to inform content strategy and enhance overall campaign effectiveness.
Education
Bachelor Hospitality Management at Institut Pariwisata dan Bisnis Internasional
August 1, 2018 - August 1, 2022Bachelor Hospitality Management at Institut Pariwisata dan Bisnis Internasional
August 1, 2018 - August 1, 2022J1 Exchange Student at Four Seasons USA
January 11, 2030 - March 27, 2026Qualifications
EF Set English Certification C2 Advanced
January 11, 2030 - August 26, 2025Completion of Halolearn Cohort Digital Marketing
January 11, 2030 - August 26, 2025Completion of Belajarlagi Full Stack Digital Marketing
January 11, 2030 - August 26, 2025EF Set English Certification 75/100 (C2 Advanced)
January 11, 2030 - March 27, 2026Halolearn Cohort Digital Marketing
January 11, 2030 - March 27, 2026Belajarlagi Full Stack Digital Marketing
January 11, 2030 - March 27, 2026Industry Experience
Media & Entertainment, Education, Retail, Travel & Hospitality, Professional Services
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