Available to hire
Cherie is a designer with over 12 years’ experience specialising in brand identity for start ups, creative businesses and hospitality. Her background spans agency, in-house roles, creative studios and independent practice, giving her a well-rounded understanding of both strategy and execution.
She is drawn to the transformation that thoughtful branding can bring. Cherie works closely with founders to shape distinctive identities that connect with the right audience and support long term growth. Her approach balances intuition with structure, always grounded in purpose and commercial awareness.
Experience Level
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Intermediate
Work Experience
Design Lead at Smith Madden Creative Agency
April 24, 2024 - August 27, 2025Creative Direction, Branding, Print Design + Management, UX +UI Design
Education
Advanced Diploma in Visual Communication at Design College Australia
January 26, 2013 - November 11, 2014Qualifications
Finalist in STILL Art Awards
November 12, 2023 - March 3, 2026Experience Level
Expert
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Intermediate
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