Hello, I’m Cherry Fung. I’m a senior marketing and communications leader with 17+ years of experience spanning Sydney, London, New York, Hong Kong and Shanghai. I’ve led multi-market teams, managed complex stakeholder relationships, and driven ANZ-focused communications, social, influencer programs, launch storytelling and experiential activations—always with a focus on technology-led brand work and local relevance. I enjoy turning strategic visions into hands-on results that resonate across markets and cultures. I combine strategic oversight with practical delivery across campaigns, partnerships and localisation. My work spans travel, luxury, retail and lifestyle brands, delivering culture-led activations and cross-platform storytelling. I build strong influencer networks, craft local market messaging, and steer integrated campaigns on Chinese and global platforms, always prioritising measurable impact and authentic connections with audiences across ANZ and East Asia.

Hello, I’m Cherry Fung. I’m a senior marketing and communications leader with 17+ years of experience spanning Sydney, London, New York, Hong Kong and Shanghai. I’ve led multi-market teams, managed complex stakeholder relationships, and driven ANZ-focused communications, social, influencer programs, launch storytelling and experiential activations—always with a focus on technology-led brand work and local relevance. I enjoy turning strategic visions into hands-on results that resonate across markets and cultures. I combine strategic oversight with practical delivery across campaigns, partnerships and localisation. My work spans travel, luxury, retail and lifestyle brands, delivering culture-led activations and cross-platform storytelling. I build strong influencer networks, craft local market messaging, and steer integrated campaigns on Chinese and global platforms, always prioritising measurable impact and authentic connections with audiences across ANZ and East Asia.

Available to hire

Hello, I’m Cherry Fung. I’m a senior marketing and communications leader with 17+ years of experience spanning Sydney, London, New York, Hong Kong and Shanghai. I’ve led multi-market teams, managed complex stakeholder relationships, and driven ANZ-focused communications, social, influencer programs, launch storytelling and experiential activations—always with a focus on technology-led brand work and local relevance. I enjoy turning strategic visions into hands-on results that resonate across markets and cultures.

I combine strategic oversight with practical delivery across campaigns, partnerships and localisation. My work spans travel, luxury, retail and lifestyle brands, delivering culture-led activations and cross-platform storytelling. I build strong influencer networks, craft local market messaging, and steer integrated campaigns on Chinese and global platforms, always prioritising measurable impact and authentic connections with audiences across ANZ and East Asia.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Digital & Social Strategist / Brand Consultant at Jam2Pop Idea Limited
August 1, 2025 - Present
Advise brands on positioning, social direction and market messaging across ANZ and East Asia, with hands-on delivery across content, influencer planning and campaign rollout. Lead culture-led work including DesignerCon Asia, covering event management, social content planning, audience engagement and cross-platform activation. Leverage strong media, KOL/KOC, influencer and partner resources across Australia and Hong Kong, with interactive / experiential activation exposure including Huawei's Sydney interactive board work.
Head of Client Servicing | General Manager at ASAPLUS
May 1, 2017 - Present
Led cross-market client servicing and management, guiding teams and stakeholders across Sydney, Hong Kong, Shanghai, London and New York. Directed integrated communications, social, influencer and performance-led campaigns for travel, luxury, retail and lifestyle clients, including Value Retail, DFS, Destination NSW, King Living and Qatar Tourism.
Account Director | Senior Account Director at Tag Worldwide
August 1, 2015 - December 1, 2016
Led APAC integrated and social campaigns for H&M, Sands Hotel and Reckitt Benckiser. Managed a 10-person team and directed content and communications delivery from planning through execution.
Digital Account Manager | Account Associate Director at Leo Burnett
December 1, 2011 - March 1, 2015
Led China digital and social campaigns for SKODA, Under Armour and P&G Rejoice. Managed key client relationships and led a 5-person team across strategy and execution.
Account Executive | Account Manager at Ogilvy Hong Kong
June 1, 2009 - November 1, 2011
Managed digital, CRM and launch campaigns across hospitality, property, transport and FMCG. Delivered brand communications and acquisition work for Shangri-La, Swire Properties, MTR, Pocari Sweat and K11.
Account Fellow at DDB Worldwide - Tribal DDB HK
July 1, 2008 - June 1, 2009
Supported digital campaigns and pitches across strategy, coordination and new business.
Digital & Social Strategist / Brand Consultant (Freelance) at Jam2Pop Idea Limited
August 1, 2025 - Present
Advise brands on positioning, social direction and market messaging across ANZ and East Asia, with hands-on delivery across content, influencer planning and campaign rollout. Lead culture-led work including DesignerCon Asia, covering event management, social content planning, audience engagement and cross-platform activation. Leverage strong media, KOL/KOC, influencer and partner resources across Australia and Hong Kong, with interactive / experiential activation exposure including Huawei's Sydney interactive board work.

Education

Bachelor of Business Administration in Marketing, First Class Honours, Dean's List at City University of Hong Kong
January 11, 2030 - April 9, 2026
Bachelor of Business Administration in Marketing at Education City University of Hong Kong
January 11, 2030 - April 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other