Cherry Fung
Hello, I’m Cherry Fung. I’m a senior marketing and communications leader with 17+ years of experience spanning Sydney, London, New York, Hong Kong and Shanghai.
About
Hello, I’m Cherry Fung. I’m a senior marketing and communications leader with 17+ years of experience spanning Sydney, London, New York, Hong Kong and Shanghai. I’ve led multi-market teams, managed complex stakeholder relationships, and driven ANZ-focused communications, social, influencer programs, launch storytelling and experiential activations—always with a focus on technology-led brand work and local relevance. I enjoy turning strategic visions into hands-on results that resonate across markets and cultures.
I combine strategic oversight with practical delivery across campaigns, partnerships and localisation. My work spans travel, luxury, retail and lifestyle brands, delivering culture-led activations and cross-platform storytelling. I build strong influencer networks, craft local market messaging, and steer integrated campaigns on Chinese and global platforms, always prioritising measurable impact and authentic connections with audiences across ANZ and East Asia.
- 17 years' experience
- Joined March 2026
Skills· 14
Languages
- EnglishFluent
- ChineseFluent
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Retail
- Professional Services
- Other
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Work experience· 7 roles
Advise brands on positioning, social direction and market messaging across ANZ and East Asia, with hands-on delivery across content, influencer planning and campaign rollout. Lead culture-led work including DesignerCon Asia, covering event management, social content planning, audience engagement and cross-platform activation. Leverage strong media, KOL/KOC, influencer and partner resources across Australia and Hong Kong, with interactive / experiential activation exposure including Huawei's Sydney interactive board work.
Advise brands on positioning, social direction and market messaging across ANZ and East Asia, with hands-on delivery across content, influencer planning and campaign rollout. Lead culture-led work including DesignerCon Asia, covering event management, social content planning, audience engagement and cross-platform activation. Leverage strong media, KOL/KOC, influencer and partner resources across Australia and Hong Kong, with interactive / experiential activation exposure including Huawei's Sydney interactive board work.
Led cross-market client servicing and management, guiding teams and stakeholders across Sydney, Hong Kong, Shanghai, London and New York. Directed integrated communications, social, influencer and performance-led campaigns for travel, luxury, retail and lifestyle clients, including Value Retail, DFS, Destination NSW, King Living and Qatar Tourism.
Education
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