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I'm a Product Designer with 7+ years of experience across iGaming and B2B SaaS, designing complex, data-rich core enterprise platforms and scalable design systems. My background in psychology and visual storytelling informs user-centered design and measurable outcomes. I've led major redesigns, built developer-aligned design systems, and introduced a UX research framework grounded in both quantitative and qualitative methods. I collaborate closely with engineering and stakeholders to balance user needs, business goals, and technical feasibility, delivering end-to-end features that move the needle.…I'm a Product Designer with 7+ years of experience across iGaming and B2B SaaS, designing complex, data-rich core enterprise platforms and scalable design systems. My background in psychology and visual storytelling informs user-centered design and measurable outcomes. I've led major redesigns, built developer-aligned design systems, and introduced a UX research framework grounded in both quantitative and qualitative methods. I collaborate closely with engineering and stakeholders to balance user needs, business goals, and technical feasibility, delivering end-to-end features that move the needle.

Cheryl Alice Brooke

UX Designer, UI Designer, Product Designer, +3

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I'm a Product Designer with 7+ years of experience across iGaming and B2B SaaS, designing complex, data-rich core enterprise platforms and scalable design systems. My background in psychology and visual storytelling informs user-centered design and measurable outcomes. I've led major redesigns, built developer-aligned design systems, and introduced a UX research framework grounded in both quantitative and qualitative methods. I collaborate closely with engineering and stakeholders to balance user needs, business goals, and technical feasibility, delivering end-to-end features that move the needle.…I'm a Product Designer with 7+ years of experience across iGaming and B2B SaaS, designing complex, data-rich core enterprise platforms and scalable design systems. My background in psychology and visual storytelling informs user-centered design and measurable outcomes. I've led major redesigns, built developer-aligned design systems, and introduced a UX research framework grounded in both quantitative and qualitative methods. I collaborate closely with engineering and stakeholders to balance user needs, business goals, and technical feasibility, delivering end-to-end features that move the needle.

Available to hire

I’m a Product Designer with 7+ years of experience across iGaming and B2B SaaS, designing complex, data-rich core enterprise platforms and scalable design systems. My background in psychology and visual storytelling informs user-centered design and measurable outcomes.

I’ve led major redesigns, built developer-aligned design systems, and introduced a UX research framework grounded in both quantitative and qualitative methods. I collaborate closely with engineering and stakeholders to balance user needs, business goals, and technical feasibility, delivering end-to-end features that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Product Designer at Unboring Events

December 1, 2020 - Present

Built the business and digital experience from scratch, owning strategy, UX, brand, website build, and customer journey end to end. Defined information architecture, page structure, and booking flow from first principles to support clarity and conversion. Designed the full UI in Figma and translated it into a live, responsive website experience. Developed pricing structure, booking logic, and customer-facing content based on real enquiries and feedback. Set up analytics and used behavioural signals to iterate on site structure, messaging, and flow. Maintained consistency across design elements and improved quality through ongoing refinement. Documented design decisions and maintained clear communication across partners, customers, and delivery stakeholders.

UI/UX Designer at Games Global

November 1, 2023 - October 1, 2025

Led UX and UI design across onboarding, core flows, components, motion, and interaction patterns for a multi-surface enterprise platform. Planned and delivered multiple rounds of usability testing using SUS and UMUX-Lite, improving usability scores from 80.0 to 83.9 through structured, research-led iteration. Collaborated closely with engineers to refine interaction behavior and perceived performance. Delivered a live events version achieving strong engagement and completion metrics. Led design system development and Back Office redesign efforts, re-architecting information structure and mobile-first flows.

UX/UI Designer at American Institute for Behavioral Research and Technology (AIBRT)

February 1, 2023 - November 1, 2023

Designed analytics dashboards and information architecture for highly complex behavioural datasets. Built data visualization systems, maps, and dashboards prioritising clarity and usability. Collaborated with researchers and developers to ensure accuracy and feasibility. Delivered accessible, scalable UI components supporting ongoing platform evolution.

Freelance UI/UX, Web Designer & Illustrator at Remote

December 1, 2016 - November 1, 2023

Joined projects at various stages of completion and helped improve the overall experience. Reviewed existing websites and products to identify usability and design issues. Designed updated layouts, flows, and interfaces based on project requirements. Produced high-fidelity UI designs for clients to review and approve. Worked closely with clients and developers to ensure designs were implemented correctly. Delivered short-term projects with a strong focus on clarity, quality, and usability. Clients included Lush, Disney, Hearts & Science, T-Mobile, and independent startups.

UX Designer at American Institute for Behavioral Research and Technology (AIBRT)

February 1, 2023 - November 1, 2023

Designed a complex analytics dashboard for behavioural datasets; structured information architecture for highly complex behavioural datasets; designed data visualisation systems, maps, and dashboards prioritising clarity and usability. Collaborated with researchers and developers to ensure accuracy and feasibility; delivered accessible, scalable UI components supporting ongoing platform evolution.

Freelance UI/UX, Web Designer & Illustrator at Self-Employed / Remote

December 1, 2016 - November 1, 2023

Joined projects at various stages of completion and helped improve the overall experience. Reviewed existing websites and products to identify usability and design issues. Designed updated layouts, flows, and interfaces based on project requirements. Produced high-fidelity UI designs for clients to review and approve. Worked closely with clients and developers to ensure designs were implemented correctly. Delivered short-term projects with a strong focus on clarity, quality, and usability. Maintained clear communication and documented decisions throughout delivery. Clients included Lush, Disney, Hearts & Science, T-Mobile, and independent startups.