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I’m a strategic, hands-on Motion Graphics Artist with 10+ years of experience at the intersection of brand identity and animation. I translate complex technical and AI concepts into human-centered visual stories for B2B SaaS, building scalable motion systems and brand guidelines that maintain clarity and emotional resonance across global markets. I collaborate cross-functionally to turn strategic objectives into end-to-end visuals, from conceptual storyboarding to production, localization, and performance-driven campaigns.…I’m a strategic, hands-on Motion Graphics Artist with 10+ years of experience at the intersection of brand identity and animation. I translate complex technical and AI concepts into human-centered visual stories for B2B SaaS, building scalable motion systems and brand guidelines that maintain clarity and emotional resonance across global markets. I collaborate cross-functionally to turn strategic objectives into end-to-end visuals, from conceptual storyboarding to production, localization, and performance-driven campaigns.

Cheryl Smith

Motion Graphic Designer, Graphic Designer, Designer, +1

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I’m a strategic, hands-on Motion Graphics Artist with 10+ years of experience at the intersection of brand identity and animation. I translate complex technical and AI concepts into human-centered visual stories for B2B SaaS, building scalable motion systems and brand guidelines that maintain clarity and emotional resonance across global markets. I collaborate cross-functionally to turn strategic objectives into end-to-end visuals, from conceptual storyboarding to production, localization, and performance-driven campaigns.…I’m a strategic, hands-on Motion Graphics Artist with 10+ years of experience at the intersection of brand identity and animation. I translate complex technical and AI concepts into human-centered visual stories for B2B SaaS, building scalable motion systems and brand guidelines that maintain clarity and emotional resonance across global markets. I collaborate cross-functionally to turn strategic objectives into end-to-end visuals, from conceptual storyboarding to production, localization, and performance-driven campaigns.

Available to hire

I’m a strategic, hands-on Motion Graphics Artist with 10+ years of experience at the intersection of brand identity and animation. I translate complex technical and AI concepts into human-centered visual stories for B2B SaaS, building scalable motion systems and brand guidelines that maintain clarity and emotional resonance across global markets.

I collaborate cross-functionally to turn strategic objectives into end-to-end visuals, from conceptual storyboarding to production, localization, and performance-driven campaigns.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Motion Graphics & Video at Infinity

May 1, 2021 - Present

Developed a comprehensive motion design system with defined easing, transitions, and pacing for product-led content. Managed localization and versioning of motion assets for international markets, ensuring visual consistency. Created explainer videos, product demos, and campaign assets to simplify complex SaaS offerings for diverse audiences. Collaborated with product, marketing, and design teams to deliver high-quality creative aligned with performance goals. Created storyboard art, style frames, and templates to ensure consistency and scalability across channels. Led end-to-end motion projects from ideation through post-production, using data-driven insights to refine storytelling and improve video performance.

Creative Designer at Response Tap

January 1, 2019 - January 1, 2021

Led motion style experimentation with branding team to ensure legibility and accessibility. Designed marketing assets for web, social, and print; maintained consistent visuals across touchpoints. Collaborated with marketing and GTM teams to align storytelling with business and performance objectives. Created animated assets for brand awareness and event campaigns. Managed print production and digital brand consistency across platforms.

Creative Designer at Pelican Communications

January 1, 2017 - January 1, 2019

Led creative across sustainability and food-service clients, producing campaign visuals that gained industry recognition (NW Pride Awards: Silver for Best Publicity). Delivered editorial, digital, and advertising design increasing client reach and engagement. Liaisied with printers, freelancers, and marketing strategists to deliver multi-channel creative.

Freelance Designer at Remote

January 1, 2013 - January 1, 2020

Delivered brand identity, packaging, and advertising design for international clients including ECCO Shoes and SK-II. Produced visuals and packaging for emerging brands featured in national retail and industry press.