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Hi, I’m Cheryl Obi A Nigerian based sales & marketing copywriter who helps businesses turn clicks into customers. I write landing page copy, ad copy, and social content using direct response fundamentals like AIDA, customer avatars, and the 4 U’s, so your message doesn’t just sound good it drives action. I also build the HTML pages that my copy goes on, which means clients get ready-to-publish work instead of text that still needs heavy redesign. From hair, food, retail, and manufacturing brands to content that grows on TikTok and Facebook, I enjoy solving real marketing problems, handling objections confidently, and packaging offers with clear headlines, value propositions, and strong calls to action.…Hi, I’m Cheryl Obi A Nigerian based sales & marketing copywriter who helps businesses turn clicks into customers. I write landing page copy, ad copy, and social content using direct response fundamentals like AIDA, customer avatars, and the 4 U’s, so your message doesn’t just sound good it drives action. I also build the HTML pages that my copy goes on, which means clients get ready-to-publish work instead of text that still needs heavy redesign. From hair, food, retail, and manufacturing brands to content that grows on TikTok and Facebook, I enjoy solving real marketing problems, handling objections confidently, and packaging offers with clear headlines, value propositions, and strong calls to action.

Cheryl Obi

Copywriter, Web Designer, Social Media Manager, +3

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Hi, I’m Cheryl Obi A Nigerian based sales & marketing copywriter who helps businesses turn clicks into customers. I write landing page copy, ad copy, and social content using direct response fundamentals like AIDA, customer avatars, and the 4 U’s, so your message doesn’t just sound good it drives action. I also build the HTML pages that my copy goes on, which means clients get ready-to-publish work instead of text that still needs heavy redesign. From hair, food, retail, and manufacturing brands to content that grows on TikTok and Facebook, I enjoy solving real marketing problems, handling objections confidently, and packaging offers with clear headlines, value propositions, and strong calls to action.…Hi, I’m Cheryl Obi A Nigerian based sales & marketing copywriter who helps businesses turn clicks into customers. I write landing page copy, ad copy, and social content using direct response fundamentals like AIDA, customer avatars, and the 4 U’s, so your message doesn’t just sound good it drives action. I also build the HTML pages that my copy goes on, which means clients get ready-to-publish work instead of text that still needs heavy redesign. From hair, food, retail, and manufacturing brands to content that grows on TikTok and Facebook, I enjoy solving real marketing problems, handling objections confidently, and packaging offers with clear headlines, value propositions, and strong calls to action.

Available to hire

Hi, I’m Cheryl Obi
A Nigerian based sales & marketing copywriter who helps businesses turn clicks into customers. I write landing page copy, ad copy, and social content using direct response fundamentals like AIDA, customer avatars, and the 4 U’s, so your message doesn’t just sound good it drives action.

I also build the HTML pages that my copy goes on, which means clients get ready-to-publish work instead of text that still needs heavy redesign. From hair, food, retail, and manufacturing brands to content that grows on TikTok and Facebook, I enjoy solving real marketing problems, handling objections confidently, and packaging offers with clear headlines, value propositions, and strong calls to action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Copywriter & Web Designer at Self-employed

January 1, 2025 - Present

Write website and landing page copy for small businesses across hair, food, retail, and manufacturing, often as part of combined web design and copywriting packages. Turn client goals into structured, conversion-focused content using AIDA and the 4 U’s—creating headlines, value propositions, and calls to action designed to move readers toward a sale. Build HTML homepages so clients receive deployable pages hosted live (e.g., via Netlify), not just a handoff document. Pitch services to business owners and address real objections around pricing and existing solutions.

Social Media Copywriter & Content Strategist at Self-employed

January 1, 2024 - Present

Create scripts, captions, and hooks for short-form content on TikTok and Facebook. Grow the audience from roughly 727 to 3,000+ followers by planning posting calendars and pairing caption/hashtag strategy with consistent content output. Write copy to broaden audience appeal and strengthen the page’s positioning for brand partnerships and collaborations.