I design and build Shopify and WordPress sites for premium, luxury and D2C brands. 14 years in, working from Figma design through to a live store the client can run themselves.
What I do
Shopify 2.0 builds using metaobjects, metafields and custom sections. WordPress and WooCommerce. Webflow and Framer where they fit. Email marketing in Klaviyo and Omnisend. WooCommerce to Shopify migrations.
Recent work
theacaciatree.com.au — premium Australian furniture
proplenish.com.au — health and wellness
stylish-hound.com — pet products
poplabpopcorn.com — gourmet popcorn
My own store
I own and run solacely.co, a Shopify store selling crystal jewellery and wellness products. Running a store myself means I know which build decisions cost money later, and I bring that to client work.
How I work
Single point of contact from start to finish. Everything delivered in-house.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
This one is mine. I own and run Solacely, a Shopify store selling crystal jewellery and wellness products.
I built it, and then I had to live with it — which is the part most designers never do.
What that involves:
Full Shopify 2.0 build, design through to launch
Product merchandising and collection structure across a growing catalogue
Klaviyo email flows: welcome, abandoned cart, post-purchase
Ongoing conversion work, testing product page layouts and checkout flow against real sales data
Everything after launch: inventory, orders, returns, page speed, seasonal updates
Why it’s on here: Running my own store means I know which decisions cost money later. Where merchandising gets painful at 200 products instead of 20. Which sections a client will actually keep updating and which they’ll abandon. I build client stores with that in mind.
Live site: solacely.co
Client: The Acacia Tree, an Australian furniture brand selling premium solid timber pieces.
Brief: Build out and run the Shopify storefront for a considered, high-ticket furniture range where product detail and browsing experience matter more than volume.
What we did:
Shopify 2.0 development, working to the brand’s design direction
Custom sections so the team can build and rearrange pages without a developer
Metaobjects and metafields for structured product data — timber type, dimensions, finish, care information
Collection and filtering structure suited to a large furniture catalogue
Product templates built for high-ticket browsing, with the detail customers need before committing
Mobile and tablet layouts across the store
Speed and performance work on image-heavy pages
Ongoing: We handle maintenance, new sections, product launches and site updates on an ongoing basis.
Live site: theacaciatree.com.au
Client: Pop Lab Popcorn, a gourmet popcorn brand selling direct to consumer.
Brief: Build a store that carries the brand’s playful, colourful personality without losing clarity on the product range, and makes it easy to browse flavours and buy.
What we did:
Full site design in Figma, then built on WordPress with WooCommerce
Custom page sections so the team can update content themselves without a developer
Flavour-led product presentation with clear variant and pack-size selection
WooCommerce cart and checkout setup, shipping and payment configuration
Mobile-first layouts, since most traffic on food and snack brands comes from phones
Product templates that stay consistent as the range grows
Performance, caching and page speed work across the site
Live site: poplabpopcorn.com
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