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I’m a data-driven digital marketer + Salesman with 6 years of experience crafting campaigns that connect brands with the right audience. I specialize in data analysis, content strategy, and digital growth. My approach combines creativity with performance — always backed by insights.…

Chiau Yu T.

Marketing Strategist, Performance Marketer, Content Strategist, +4

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I’m a data-driven digital marketer + Salesman with 6 years of experience crafting campaigns that connect brands with the right audience. I specialize in data analysis, content strategy, and digital growth. My approach combines creativity with performance — always backed by insights.…

Available to hire

I’m a data-driven digital marketer + Salesman with 6 years of experience crafting campaigns that connect brands with the right audience.
I specialize in data analysis, content strategy, and digital growth. My approach combines creativity with performance — always backed by insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Fluent

Work Experience

Digital Marketing Consultant - Google Account Manager at TDCX Malaysia

October 1, 2020 - April 1, 2024

Specialized in Google Ads; conducted SWOT analyses; grew client budgets by up to 633% year-over-year; ROAS increased from 0.8 to 3.3+ across e-commerce and B2B; helped expand a B2C plant-based brand into the B2B market; campaign budgets increased by 74% in 2023; designed conversion-focused video campaigns achieving ROAS up to 3.6.

Senior Performance Media Specialist at BMG

June 1, 2024 - November 1, 2024

Raised Ocean Park’s Search Ads ROAS from 1.3 to 4.0 in 3 months through ads optimization and targeted keyword strategies. Scaled Performance Max revenue by 180% YoY via asset optimization and audience targeting.

Performance Marketing Specialist - Contractor at Vita Green & Beauty Salon

November 1, 2024 - Present

Drove a 7% revenue increase in NMN campaigns across all channels in Q1. Achieved a 140% increase in Shopify revenue by optimizing campaigns and analyzing performance data. Conducted Google Ads and GA4 audience analysis to refine campaign segmentation and performance. Managed multi-channel budgets, ensuring alignment with marketing goals and ROI targets.

Sales Supervisor at Maxxis Nigeria

January 1, 2019 - December 31, 2019

Led sales operations and team activities for the Nigeria region.

Front Desk Receptionist at Fushin Hotel

January 1, 2016 - January 1, 2017

Front desk duties, guest reception and hospitality administration.

Sales Executive at Lion Travel

January 1, 2015 - January 1, 2016

Sales responsibilities and client management.

Bartender at T.G.I. Fridays

January 1, 2009 - January 1, 2011

Bartending and customer service roles.

Digital Marketing Consultant - Google Ads Account Manager at TDCX Malaysia

October 1, 2020 - April 1, 2024

Specialized in Google Ads, increasing client account budgets by up to 633% annually. Conducted SWOT analyses and developed tailored digital marketing strategies. Raised ROAS from 0.8 to 3.3+ across e-commerce and B2B clients. Expanded a B2C plant-based brand into the B2B market. Campaign budgets increased by 74% in 2023. Designed conversion-oriented video campaigns achieving ROAS up to 3.6.

Performance Marketing Specialist at Vita Green & Beauty Salon (Contractor)

November 1, 2024 - Present