I’m a data-driven digital marketer + Salesman with 6 years of experience crafting campaigns that connect brands with the right audience. I specialize in data analysis, content strategy, and digital growth.

About

I’m a data-driven digital marketer + Salesman with 6 years of experience crafting campaigns that connect brands with the right audience.
I specialize in data analysis, content strategy, and digital growth. My approach combines creativity with performance — always backed by insights.

  • 10 years' experience
  • Joined November 2025

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Retail
  • Education
  • Travel & Hospitality

Work experience· 9 roles

Performance Marketing Specialist · Vita Green & Beauty Salon (Contractor)Nov 2024 – Present · 2 yrs 1 mo

Drove a 7% revenue increase in NMN campaigns across all channels in Q1. Achieved a 140% increase in Shopify revenue by optimizing campaigns and analyzing performance data. Conducted Google Ads and GA4 audience analysis to refine campaign segmentation and performance. Managed multi-channel budgets, ensuring alignment with marketing goals and ROI targets.

Performance Marketing Specialist - Contractor · Vita Green & Beauty SalonNov 2024 – Present · 2 yrs 1 mo

Drove a 7% revenue increase in NMN campaigns across all channels in Q1. Achieved a 140% increase in Shopify revenue by optimizing campaigns and analyzing performance data. Conducted Google Ads and GA4 audience analysis to refine campaign segmentation and performance. Managed multi-channel budgets, ensuring alignment with marketing goals and ROI targets.

Senior Performance Media Specialist · BMGJun 2024 – Nov 2024 · 6 mos

Raised Ocean Park’s Search Ads ROAS from 1.3 to 4.0 in 3 months through ads optimization and targeted keyword strategies. Scaled Performance Max revenue by 180% YoY via asset optimization and audience targeting.

Digital Marketing Consultant - Google Ads Account Manager · TDCX MalaysiaOct 2020 – Apr 2024 · 3 yrs 7 mos
Digital Marketing Consultant - Google Account Manager · TDCX MalaysiaOct 2020 – Apr 2024 · 3 yrs 7 mos
Sales Supervisor · Maxxis NigeriaJan 2019 – Dec 2019 · 1 yr
Front Desk Receptionist · Fushin HotelJan 2016 – Jan 2017 · 1 yr 1 mo
Sales Executive · Lion TravelJan 2015 – Jan 2016 · 1 yr 1 mo

Education

B.A. · Tunghai University2030 – 2025
B.A. in Hospitality Management · Tunghai University2030 – 2025
B.A. in Hospitality Management · Tunghai University2030 – 2026

Certifications and awards· 12

Google Ads Certification2030 – 2025
Display Ads Certification2030 – 2025
GA4 Certification2030 – 2025
TOEIC2030 – 2025

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