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I help B2B teams turn confusing marketing activity into a clear, runnable system that connects directly to revenue. Over the last 15 years, working across agencies, consultancies, and SaaS/tech scale-ups in Europe and Brazil, I’ve supported companies with positioning and messaging, market research and GTM planning, and the hands-on execution of both demand generation and sales enablement. As a freelance/fractional B2B Product Marketer through Nour, I focus on product-market fit clarity, smart go-to-market strategies, and continuous improvement loops—so results feel more aligned with the effort teams invest. I work by bridging Marketing, Product, Sales and Customer Success, using OKRs/KPIs, applying learning cycles, and bringing agile delivery approaches to help organizations grow without adding chaos.…I help B2B teams turn confusing marketing activity into a clear, runnable system that connects directly to revenue. Over the last 15 years, working across agencies, consultancies, and SaaS/tech scale-ups in Europe and Brazil, I’ve supported companies with positioning and messaging, market research and GTM planning, and the hands-on execution of both demand generation and sales enablement. As a freelance/fractional B2B Product Marketer through Nour, I focus on product-market fit clarity, smart go-to-market strategies, and continuous improvement loops—so results feel more aligned with the effort teams invest. I work by bridging Marketing, Product, Sales and Customer Success, using OKRs/KPIs, applying learning cycles, and bringing agile delivery approaches to help organizations grow without adding chaos.

MARCELO CHIMINAZZO

Product Marketer, Marketing Strategist, Growth Marketer, +2

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I help B2B teams turn confusing marketing activity into a clear, runnable system that connects directly to revenue. Over the last 15 years, working across agencies, consultancies, and SaaS/tech scale-ups in Europe and Brazil, I’ve supported companies with positioning and messaging, market research and GTM planning, and the hands-on execution of both demand generation and sales enablement. As a freelance/fractional B2B Product Marketer through Nour, I focus on product-market fit clarity, smart go-to-market strategies, and continuous improvement loops—so results feel more aligned with the effort teams invest. I work by bridging Marketing, Product, Sales and Customer Success, using OKRs/KPIs, applying learning cycles, and bringing agile delivery approaches to help organizations grow without adding chaos.…I help B2B teams turn confusing marketing activity into a clear, runnable system that connects directly to revenue. Over the last 15 years, working across agencies, consultancies, and SaaS/tech scale-ups in Europe and Brazil, I’ve supported companies with positioning and messaging, market research and GTM planning, and the hands-on execution of both demand generation and sales enablement. As a freelance/fractional B2B Product Marketer through Nour, I focus on product-market fit clarity, smart go-to-market strategies, and continuous improvement loops—so results feel more aligned with the effort teams invest. I work by bridging Marketing, Product, Sales and Customer Success, using OKRs/KPIs, applying learning cycles, and bringing agile delivery approaches to help organizations grow without adding chaos.

Available to hire

I help B2B teams turn confusing marketing activity into a clear, runnable system that connects directly to revenue. Over the last 15 years, working across agencies, consultancies, and SaaS/tech scale-ups in Europe and Brazil, I’ve supported companies with positioning and messaging, market research and GTM planning, and the hands-on execution of both demand generation and sales enablement.

As a freelance/fractional B2B Product Marketer through Nour, I focus on product-market fit clarity, smart go-to-market strategies, and continuous improvement loops—so results feel more aligned with the effort teams invest. I work by bridging Marketing, Product, Sales and Customer Success, using OKRs/KPIs, applying learning cycles, and bringing agile delivery approaches to help organizations grow without adding chaos.

Skills

Experience Level

Branding

Expert

CRM

Expert

Leadership

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Portuguese

Fluent

English

Advanced

Dutch

Advanced

Italian

Intermediate

Spanish; Castilian

Beginner

Work Experience

Freelance B2B Marketer (Interim | Fractional | Project-based) at Nour

May 1, 2026 - Present

Strategy and execution of B2B marketing systems based on clarity to unlock growth and revenue impact. Led market research, positioning and messaging, set OKRs, built go-to-market plans, ran demand generation, sales enablement, and campaign execution, and implemented improvement cycles using Scrum/project frameworks and change-management principles to sustain adoption.

Product Marketing Lead at Reply

July 1, 2021 - March 31, 2026

Led global and local multi-disciplinary marketing communication and go-to-market initiatives for complex technology and consulting propositions enabled by AI, big data, cloud, digital media, and IoT. Owned brand positioning and NL messaging consistency, unified fragmented local marketing into an integrated system (CRM, automation, content, events, paid media, lead management, and continuous improvement), coordinated stakeholders across Leadership/Marketing/Sales/Product, and helped redesign the marketing operating model. Increased team output by ~40% without adding headcount and generated enough demand for an AI Transformation campaign to require an additional Sales hire.

International Accounts Manager at Leads.io

December 1, 2017 - June 30, 2021

Managed international client relationships and translated commercial objectives into integrated digital strategies across performance marketing and B2B SaaS/growth agency work. Coordinated strategy and performance specialists for 20+ campaign launches, advised on positioning and audience/messaging/channel mix, balanced customer needs with resources and account profitability, and used daily insights from campaign data to improve performance.

Business Development and & Communication Strategy Team Lead at FSB Comunicação

June 1, 2013 - June 30, 2017

Led and coached the commercial team responsible for complex tender processes, client acquisition, and communication proposals. Maintained double-digit yearly growth despite recession and instability, continuously reviewed processes/tools/roles to adopt CRM and business intelligence, and reported pipeline progress weekly to board level. Advised clients and senior stakeholders on communication strategy and positioning prior to handover to account teams.

Key Account Campaign Manager at Geometry (WPP Group)

June 1, 2011 - May 31, 2013

Owned brand activation and POS communication campaigns for the agency’s largest client, coordinating creative, media, and production processes end-to-end from concept through rollout.

Freelance Project Coordinator

September 1, 2010 - June 30, 2011

Coordinated BTL campaigns, trade marketing, events, and brand creation for clients in pharma, food & drinks, and medical services.

Key Account Campaign Assistant at VML Y&R (WPP Group)

May 1, 2008 - August 31, 2009

Supported creation and rollout of ATL for LG Electronics in Brazil and coordinated LATAM brand consistency. Provided operational support for the Chevron account and aligned global strategies to local execution while managing international stakeholders with reporting to US-based teams.

Marketing Intern at Banco Santander

April 1, 2006 - October 31, 2006