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I'm Ching, a bilingual growth analytics and digital experience professional with 3+ years of across-APAC and US experience, blending funnel analytics, KPI governance, experimentation, and UX/CRO optimization to diagnose drop-offs and translate signals into prioritized roadmaps with clear ownership and timelines. I excel in turning strategy into execution, from problem framing and stakeholder alignment to requirements/UAT, launch, and early-life monitoring, delivering audit-ready handovers and executive reporting. I hold an MSc in Information Studies from NTU with a cross-disciplinary foundation in Communication and Finance, enabling me to bridge product, data, and user behavior across product, marketing, data, and engineering teams. I’m fluent in Mandarin and English, comfortable working across diverse markets, and adept at turning insights into measurable improvements in digital experience and growth. My academic background and hands-on project work in data analytics, product operations, and market enablement equip me to contribute across product, marketing, and analytics functions in tech-enabled environments.…I'm Ching, a bilingual growth analytics and digital experience professional with 3+ years of across-APAC and US experience, blending funnel analytics, KPI governance, experimentation, and UX/CRO optimization to diagnose drop-offs and translate signals into prioritized roadmaps with clear ownership and timelines. I excel in turning strategy into execution, from problem framing and stakeholder alignment to requirements/UAT, launch, and early-life monitoring, delivering audit-ready handovers and executive reporting. I hold an MSc in Information Studies from NTU with a cross-disciplinary foundation in Communication and Finance, enabling me to bridge product, data, and user behavior across product, marketing, data, and engineering teams. I’m fluent in Mandarin and English, comfortable working across diverse markets, and adept at turning insights into measurable improvements in digital experience and growth. My academic background and hands-on project work in data analytics, product operations, and market enablement equip me to contribute across product, marketing, and analytics functions in tech-enabled environments.

Ching

Marketing Analyst, Growth Marketer, Marketing Strategist

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I'm Ching, a bilingual growth analytics and digital experience professional with 3+ years of across-APAC and US experience, blending funnel analytics, KPI governance, experimentation, and UX/CRO optimization to diagnose drop-offs and translate signals into prioritized roadmaps with clear ownership and timelines. I excel in turning strategy into execution, from problem framing and stakeholder alignment to requirements/UAT, launch, and early-life monitoring, delivering audit-ready handovers and executive reporting. I hold an MSc in Information Studies from NTU with a cross-disciplinary foundation in Communication and Finance, enabling me to bridge product, data, and user behavior across product, marketing, data, and engineering teams. I’m fluent in Mandarin and English, comfortable working across diverse markets, and adept at turning insights into measurable improvements in digital experience and growth. My academic background and hands-on project work in data analytics, product operations, and market enablement equip me to contribute across product, marketing, and analytics functions in tech-enabled environments.…I'm Ching, a bilingual growth analytics and digital experience professional with 3+ years of across-APAC and US experience, blending funnel analytics, KPI governance, experimentation, and UX/CRO optimization to diagnose drop-offs and translate signals into prioritized roadmaps with clear ownership and timelines. I excel in turning strategy into execution, from problem framing and stakeholder alignment to requirements/UAT, launch, and early-life monitoring, delivering audit-ready handovers and executive reporting. I hold an MSc in Information Studies from NTU with a cross-disciplinary foundation in Communication and Finance, enabling me to bridge product, data, and user behavior across product, marketing, data, and engineering teams. I’m fluent in Mandarin and English, comfortable working across diverse markets, and adept at turning insights into measurable improvements in digital experience and growth. My academic background and hands-on project work in data analytics, product operations, and market enablement equip me to contribute across product, marketing, and analytics functions in tech-enabled environments.

Available to hire

I’m Ching, a bilingual growth analytics and digital experience professional with 3+ years of across-APAC and US experience, blending funnel analytics, KPI governance, experimentation, and UX/CRO optimization to diagnose drop-offs and translate signals into prioritized roadmaps with clear ownership and timelines. I excel in turning strategy into execution, from problem framing and stakeholder alignment to requirements/UAT, launch, and early-life monitoring, delivering audit-ready handovers and executive reporting. I hold an MSc in Information Studies from NTU with a cross-disciplinary foundation in Communication and Finance, enabling me to bridge product, data, and user behavior across product, marketing, data, and engineering teams.

I’m fluent in Mandarin and English, comfortable working across diverse markets, and adept at turning insights into measurable improvements in digital experience and growth. My academic background and hands-on project work in data analytics, product operations, and market enablement equip me to contribute across product, marketing, and analytics functions in tech-enabled environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

French

Beginner

Work Experience

Analyst at WPP Media (formerly GroupM) Singapore

August 1, 2023 - October 1, 2025

Project-based delivery across APAC/US to set success metrics, analyze performance, optimize digital experience/content, and deliver audit-ready handovers. Led KPI governance and in-period performance readouts; collaborated with cross-functional owners to define action plans, timelines, and accountability. Supported NPI readiness through requirements alignment, UAT scripts, pre/post checks, and early-life monitoring; produced evidence packs and change logs. Diagnosed discovery-to-action journeys (e.g., site flows) and delivered recommendations on page structure and metadata, plus adoption guidelines informed by competitor and consumer insights. In-period outcomes included follower growth on partner platforms and improvements in conversion-related metrics.

Cross-border E-commerce Product Operations Intern at SHOPLINE Guangzhou, China

March 1, 2022 - July 1, 2022

Managed weekly sales/marketing readouts for a MINISO cross-border store, tracking funnel metrics (traffic → ATC → checkout → order) and maintaining dashboards with optimization backlogs. Led site operations and campaign calendar, validated releases via JIRA, and produced weekly/monthly performance reporting to support iteration of creative and landing pages. Coordinated social/KOL campaigns and launches, including SEO-driven brand introduction for the new brand “Bonny,” increasing organic visibility and driving double-digit MoM growth.

Product Marketing Intern at NetEase Guangzhou, China

July 1, 2021 - September 1, 2021

Coordinated cross-functional delivery for the launch of EVE: Endless Galaxy; gathered requirements with development/planning/design, tracked milestones, and contributed to go-to-market and creative planning. Managed the EVE official social channels; authored articles and executed online activations, achieving 100K+ article reads, 10K+ campaign participants, and 2M+ video views. Analyzed weekly social and campaign data to refine content strategy, posting cadence, and creative performance.

Product Marketing Intern at Tencent Shenzhen, China

March 1, 2021 - May 1, 2021

Optimized product strategy for the HOOD social app through competitor analysis and mixed-method user research, developing user profiles/journeys and actionable design recommendations. Segmented users and ran themed campaigns, reactivating 5,000+ users and acquiring 1,000+ new users.

Part-time Marketing Associate at SCUT Youth New Media Center Guangzhou, China

October 1, 2018 - June 1, 2019

Launched themed editorial series; authored 50+ campus/alumni pieces and co-produced 10+ short videos, generating 100K+ total views. Promoted online/offline campus events; campaigns attracted ~10K online participants and ~1K on-site attendees per event, coordinating with Student Union and Student Affairs for content, resources, and approvals.