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I am a strategic, creative, and analytical marketing leader with 20 years of experience across global, regional and local roles. I thrive at the intersection of consumer insight and business growth, with a track record of driving digital transformation for FMCG and luxury brands, including work with Meta. I enjoy building collaborative teams and translating complex data into clear action plans that deliver measurable results. Based in Geneva, I partner with C-suite and cross-functional teams to design scalable, customer-centric programs—ranging from performance marketing and e-commerce to large-scale partnerships and events. I'm passionate about nurturing talents and fostering a warm, high-performance culture.…I am a strategic, creative, and analytical marketing leader with 20 years of experience across global, regional and local roles. I thrive at the intersection of consumer insight and business growth, with a track record of driving digital transformation for FMCG and luxury brands, including work with Meta. I enjoy building collaborative teams and translating complex data into clear action plans that deliver measurable results. Based in Geneva, I partner with C-suite and cross-functional teams to design scalable, customer-centric programs—ranging from performance marketing and e-commerce to large-scale partnerships and events. I'm passionate about nurturing talents and fostering a warm, high-performance culture.

Chloé ALLART

Brand Strategist, Marketing Strategist, Growth Marketer, +4

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I am a strategic, creative, and analytical marketing leader with 20 years of experience across global, regional and local roles. I thrive at the intersection of consumer insight and business growth, with a track record of driving digital transformation for FMCG and luxury brands, including work with Meta. I enjoy building collaborative teams and translating complex data into clear action plans that deliver measurable results. Based in Geneva, I partner with C-suite and cross-functional teams to design scalable, customer-centric programs—ranging from performance marketing and e-commerce to large-scale partnerships and events. I'm passionate about nurturing talents and fostering a warm, high-performance culture.…I am a strategic, creative, and analytical marketing leader with 20 years of experience across global, regional and local roles. I thrive at the intersection of consumer insight and business growth, with a track record of driving digital transformation for FMCG and luxury brands, including work with Meta. I enjoy building collaborative teams and translating complex data into clear action plans that deliver measurable results. Based in Geneva, I partner with C-suite and cross-functional teams to design scalable, customer-centric programs—ranging from performance marketing and e-commerce to large-scale partnerships and events. I'm passionate about nurturing talents and fostering a warm, high-performance culture.

Available to hire

I am a strategic, creative, and analytical marketing leader with 20 years of experience across global, regional and local roles. I thrive at the intersection of consumer insight and business growth, with a track record of driving digital transformation for FMCG and luxury brands, including work with Meta. I enjoy building collaborative teams and translating complex data into clear action plans that deliver measurable results.

Based in Geneva, I partner with C-suite and cross-functional teams to design scalable, customer-centric programs—ranging from performance marketing and e-commerce to large-scale partnerships and events. I’m passionate about nurturing talents and fostering a warm, high-performance culture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

VP – Global Partnerships at Shuttlerock

January 1, 2025 - September 1, 2025

Developed and executed strategic partnership plans to grow and strengthen relationships with key global clients; identified and qualified new partnership opportunities with key direct clients and partners (Meta, TikTok, Google); negotiated and structured partnership agreements; managed and oversee the implementation of partnership programs; built and maintained relationships with key stakeholders.

Global Client Partner, Global Partnerships – FMCG at META (Facebook)

July 1, 2016 - September 1, 2023

Responsible for driving global business growth by being a thought leader and business partner to Meta’s largest FMCG clients, working with c-suite, senior leadership, teams and agencies to drive digital transformation. Nestlé Global Partnership (2022 – 2023): partnered with Nestlé’s major brands on digital transformation to embrace a performance marketing approach, become leaders in mobile marketing and drive adoption of digital innovation; defined and drove the Joint Business Plan resulting in double digit investment growth on our platforms in year one (+13% YoY). P&G Global Partnership (2016 – 2022): drove partnership globally, setting long-term aspirations and annual goals, driving efficiency and growth (+20% YoY); led innovation across services and Solutions adoption focusing on Video, Performance Marketing, Ecommerce, Influencer Marketing, AR/VR and Messaging.

Global Partnership Lead – Nestlé at META

January 1, 2022 - January 1, 2023

Partnered with Nestlé’s major brands on digital transformation to embrace a performance marketing approach, become leaders in mobile marketing and drive adoption of digital innovation. Defined and drove the Joint Business Plan resulting in double-digit investment growth on our platforms in year one (+13% YoY).

Global Partnership Lead – Procter & Gamble at META

January 1, 2016 - January 1, 2022

Drove P&G Partnership globally by being a thought leader and close business partner, setting long-term aspiration and annual goals of our Joint Business Plan, driving efficiency and growth (+20% YoY); led Innovation across our family of services and Solutions adoption across regions and key leading markets (accelerating P&G’s digital and mobile transformation with a focus on Video across placements, Performance Marketing and Ecommerce, Influencer Marketing, AR/VR and Messaging).

Client Solutions Manager – FMCG (L’Oréal, P&G, Coke) at Facebook – APAC Headquarters, Singapore

May 1, 2012 - July 1, 2016

Managed SEA Client Solutions team (8 people) across key verticals: CPG, Ecomm/Retail and Tech/Telco/Entertainment. Worked closely with Head of Sales, Client Partners and cross-functional teams on media and marketing solutions selling for top leading FMCG brands; managed media planning, digital marketing strategy development, Facebook advertising solutions implementation, page publishing strategy, campaign measurement and innovation.

Media Solutions – Associate French Market, Global and EMEA partnerships (FMCG) at Facebook – EMEA Headquarters, Dublin, Ireland

February 1, 2010 - May 1, 2012

Coordinated global advertising deal for P&G across EMEA; Set up, traffic, plan and monitor advertising campaigns performances; identified opportunities to optimize ROI by driving Brand strategies; participated in quarterly business reviews and trained key partners on latest Facebook products.

Account Manager at EIGHTY TWENTY (Havas group)

January 1, 2008 - January 1, 2010

Built marketing programmes associating brand and retail: in-store and on street experiential campaigns, providing brands with concepts and activation platforms for consumer experiences. Managed online advertising and influencer marketing campaigns: online banners, blog and website development, social media initiatives (Facebook, Twitter).

Account Manager at SAATCHI & SAATCHI (Publicis group)

January 1, 2004 - January 1, 2008

Managed marketing and advertising projects from strategic recommendations and creative briefs to marketing communications messages and material production. ATL campaigns: press/outdoor, TV and radio; BTL campaigns: direct mail and CRM programs; In-store communications for marketing campaigns and retail.