Chloé ALLART

Developed and executed strategic partnership plans to grow and strengthen relationships with key global clients; identified and qualified new partnership opportunities with key direct clients and partners (Meta, TikTok, Google); negotiated and structured partnership agreements; managed and oversee the implementation of partnership programs; built and maintained relationships with key stakeholders.

Partnered with Nestlé’s major brands on digital transformation to embrace a performance marketing approach, become leaders in mobile marketing and drive adoption of digital innovation. Defined and drove the Joint Business Plan resulting in double-digit investment growth on our platforms in year one (+13% YoY).

Responsible for driving global business growth by being a thought leader and business partner to Meta’s largest FMCG clients, working with c-suite, senior leadership, teams and agencies to drive digital transformation. Nestlé Global Partnership (2022 – 2023): partnered with Nestlé’s major brands on digital transformation to embrace a performance marketing approach, become leaders in mobile marketing and drive adoption of digital innovation; defined and drove the Joint Business Plan resulting in double digit investment growth on our platforms in year one (+13% YoY). P&G Global Partnership (2016 – 2022): drove partnership globally, setting long-term aspirations and annual goals, driving efficiency and growth (+20% YoY); led innovation across services and Solutions adoption focusing on Video, Performance Marketing, Ecommerce, Influencer Marketing, AR/VR and Messaging.