Digital marketer and copywriter developing practical experience across social media, email and website content, supported by seven years’ experience interpreting customer data, identifying audience insights and managing multiple projects. Combines strong organisation and research skills with creating audience-focused communications and visual assets using Canva. Eager to further develop digital marketing skills in impactful organisations, where creativity and research create meaningful campaigns.

Chloe Dyson

Digital marketer and copywriter developing practical experience across social media, email and website content, supported by seven years’ experience interpreting customer data, identifying audience insights and managing multiple projects. Combines strong organisation and research skills with creating audience-focused communications and visual assets using Canva. Eager to further develop digital marketing skills in impactful organisations, where creativity and research create meaningful campaigns.

Available to hire

Digital marketer and copywriter developing practical experience across social media, email and website content, supported by seven years’ experience interpreting customer data, identifying audience insights and managing multiple projects. Combines strong organisation and research skills with creating audience-focused communications and visual assets using Canva.

Eager to further develop digital marketing skills in impactful organisations, where creativity and research create meaningful campaigns.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner

Language

English
Fluent
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Barley Hall Volunteer Room Guide at York Archaeology
July 1, 2026 - Present
Welcoming visitors and sharing the history of Barley Hall and medieval York, supporting York Archaeology’s mission to educate and inspire. Developing detailed knowledge of Barley Hall's restoration and medieval society to answer questions accurately.
Copywriting & Creative Projects (Portfolio Projects) at Self-directed
January 1, 2026 - Present
Produced a portfolio website for a local hairdressing business, researching services, pricing, audience and existing branding/messaging to create customer-focused content. Created website concepts, customer-focused copy and Canva visuals for a small beauty business, refining messaging and theme to appeal to its target audience.
Copywriting & Digital Marketing Training (Coursework) at Training Programme
April 1, 2024 - December 31, 2025
Completed structured training in copywriting and digital marketing. Produced 10+ pieces of multi-channel marketing content including email campaigns, newsletters, social media and website copy; adapted messaging and calls to action for different audiences and briefs. Researched audience, digital trends and keywords to inform messaging using SEO principles and data insights. Created supporting visual assets in Canva and used AI tools to support ideation, initial keyword research, proofreading and refining messaging.
Research Analyst / Senior Research Analyst at TLF Research
August 1, 2016 - April 30, 2024
Analysed customer survey data using Excel and other platforms to identify behaviours, trends and emerging themes, translating complex findings into clear actionable insights for B2C & B2B clients in Insurance and Housing. Managed multiple weekly and monthly deadlines, coordinating requirements with internal teams and external clients and communicating via emails and meetings. Reviewed, proofread and tested customer surveys for accuracy and alignment with project objectives, maintaining accurate records and handling customer data within GDPR guidelines.
Summer Volunteer (Head Office) at Project Youth Cancer
June 1, 2014 - August 1, 2015
Planned and scheduled weekly Facebook content to promote charity events, engage supporters and maintain consistent online presence. Wrote engaging product descriptions to aid online fundraising campaigns, adapting messaging to appeal to supporters.

Education

BA Sociology (2.1) at The University of Leeds
January 1, 2013 - July 31, 2016

Qualifications

Copywriting Level 4 Diploma (Distinction)
June 1, 2024 - June 30, 2025
Advanced Certificate in Market Research
January 1, 2018 - December 31, 2018
BA Sociology (2.1)
January 1, 2013 - July 31, 2016

Industry Experience

Non-Profit Organization, Professional Services