With over 20 years in kommunications, I describe myself as a Chief Storyteller and Leader, built across agency, brand and broadcasting. I seek joy from storytelling—across the right channels, with the right tools and stories to leverage and build the narrative. I thrive on driving brand impact, using my superpower to build relationships quickly and memorably, so I can call on them when the right opportunity arises.
My diverse career spans integrated marketing, PR, media, experiential/events, content, sponsorship, and corporate communications. I’ve worked across iconic brands and sectors—from AFL and tennis to tech, auto, entertainment, TV, radio, and live music events—telling stories that resonate, leveraging data-informed creativity, and delivering strong integrated campaigns with earned and owned channels. I’m a collaborative, bold thinker who loves complex projects where innovation, resilience and empathy are critical. My leadership blends execution expertise, intuition, commercial rigour and kindness, with values alignment at the core. I’m a natural connector who mentors talent, builds enduring relationships, and champions inclusive, ethical storytelling.
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