ChloeLauland
Hi, I'm a multidisciplinary designer and studio founder with a passion for turning ideas into vibrant brands.
About
Hi, I’m a multidisciplinary designer and studio founder with a passion for turning ideas into vibrant brands. Since launching Best Friends Studio in 2020, I’ve led branding, packaging, digital marketing, motion graphics, and UI/UX projects for clients ranging from startups to established brands. I thrive on solving creative problems, mentoring a small team, and delivering visuals that boost engagement and sales.
With a Bachelor of Industrial Design from the University of Louisiana at Lafayette, I blend design thinking with practical production know-how. I enjoy collaborating with clients to build cohesive identities, grow communities on social media, and develop merchandise that resonates with audiences. When I’m not designing, I guide teams, analyze trends, and explore new tools to keep ideas fresh and commercially viable.
- 7 years' experience
- Joined June 2024
Industry experience
- Media & Entertainment
- Retail
- Education
- Non-Profit Organization
- Professional Services
- Consumer Goods
- Other
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Work experience· 6 roles
Developed cohesive brand identities and managed multiple projects while leading volunteer creatives. Built and led a five-member team, overseeing social media, photography, design, and video editing to increase weekly content output. Designed print assets, signage, welcome packets, and social materials, contributing to a 30% increase in event attendance. Directed photoshoots for promotional content and managed the church's social media growth, enhancing online engagement. Created immersive environments for weekly events to enrich attendee experience.
Led the studio's creative direction and execution across print, digital marketing, branding, packaging, motion graphics, and UI/UX projects for a diverse client base. Built multi-format designs for 80% of clientele; collaborated with nationally recognized brands to deliver high-impact design solutions. Scaled social media presence from 10k to 40k followers in one year, producing videos with views regularly exceeding 100k and occasional surpassing 1 million. Supervised and mentored a team of one designer, one videographer, and one project manager, improving client deliverables by 25% and workflow efficiency by 30%. Managed a portfolio of eight design retainers and multiple freelance projects. Led creative direction for conferences to boost brand visibility and engagement. Fostered strong client partnerships with a 95% project success rate and 98% client satisfaction. Proactively analyzed trends and delivered commercially viable designs that increased client sales. Developed unique merch
Developed cohesive brand identities, managed multiple projects, and led a volunteer creative team across social media, photography, and video editing. Built a five-member unit and increased content output and engagement for a new ministry.
Education
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