Chloe Rogers

ROLE: - Develop and execute tailored multi-channel marketing strategies encompassing campaign planning, proposal design and development, pitch and presenting - Lead stakeholder engagement, nurturing strong client relationships and proactively identifying value-added opportunities to boost satisfaction, retention and loyalty - Oversee end-to-end execution of marketing campaigns, projects and events, ensuring timely delivery, budget adherence, and high-quality outcomes with attention to detail and cross-department collaboration - Use task tracking tools to delegate, monitor KPIs, and report on progress, performance metrics and audience insights for optimisation - Generate creative event concepts, secure stakeholder buy-in, manage detailed proposals and timelines, coordinate logistics, and drive communications to maximise event impact - Craft compelling, strategically aligned content including thought leadership, blogs, press releases, and social media assets; manage scheduling, quality assurance, and platform optimisation - Cultivate strong industry press relationships and analyse performance metrics to maximise media coverage and continuously enhance effectiveness - Drive revenue growth through networking, upselling, cross-selling, and senior management engagement; represent the agency at industry events to support client acquisition and agency positioning KEY ACHIEVEMENTS: - Awarded Best Newcomer in Norfolk Woman's Marketing Network Awards NWMN - Increased membership for client by 173% from organic content - Secured £30k funding for non-profit client and expansion into Essex region - Developed and delivered the company’s first multi-international £40k campaign

ROLE: - Project-managed the enrolment process and events for the YJEPC course - Implemented engagement strategies to attract prospective students, nurture leads, and drive increased enrolment - Designed, distributed, and analysed surveys to support comprehensive programme evaluation and inform continuous improvement - Produced digital and print marketing materials, including proofreading - Conducted GDPR-compliant data collection and analysis of project metrics - Applied critical thinking to enhance operational processes and software utilisation, improving team collaboration and customer retention efforts KEY ACHIEVEMENTS: Achieved record number of enrolments since 2012 (34% increase) Implemented evaluation process and introduced infographics package- title extended to include Evaluation as result of analytics performance

Project-managed enrolment processes and events for the YJEP CCurso; implemented engagement strategies to attract prospects, nurture leads, and drive enrolments. Designed, distributed, and analysed surveys to support comprehensive programme evaluation and continuous improvement. Produced digital and print marketing materials, including proof-reading. Conducted DPR-compliant data collection and analysis of project metrics; applied critical thinking to enhance operational processes and software utilization.