Available to hire
Creative marketing and social specialist with 5+ years’ experience helping lifestyle, fashion and wellness brands telling stories that connect and convert. I build social ecosystems that feel like a community, blending strategy, storytelling, and hands-on execution to support campaigns, events, and ongoing brand growth.
Experienced partnering with founders, venue teams, and multi-brand portfolios to plan and deliver content, promotions, and digital marketing that drive engagement, foot traffic, and community connection. Passionate about translating ideas into stories that make people feel something, and want to show up, stay longer, and come back again.
Experience Level
Work Experience
Social Media Strategist at Scroll Theory
March 1, 2025 - PresentLead end-to-end social media strategy and execution for lifestyle and wellness brands, translating business goals into content, campaign, and storytelling plans. Plan, create, and manage organic social content across Instagram and TikTok, including short-form video, copywriting, creative direction, and publishing. Develop scalable content systems and editorial calendars that support consistent posting, campaign launches, and event or promotion-based storytelling. Coach founders and small teams on practical social workflows, helping them show up confidently and sustainably without burnout. Manage retainer clients across strategy, production, and reporting, owning timelines, deliverables, and communication from pitch through to execution. Analyse performance using platform insights and analytics tools to track engagement, reach, and content effectiveness, refining strategy based on data and audience behaviour. Collaborate with photographers, videographers, designers, and creators as need
Social & Content Producer at Kennedy Studio
September 1, 2025 - November 1, 2025Oversaw social strategy and content production for 8+ brands across lifestyle, property, and design sectors. Lead a cross-functional team of creators, editors, and freelancers, ensuring creative alignment and operational efficiency. Produce campaign assets, influencer collaborations, and editorial content across TikTok, Instagram, and LinkedIn. Develop and maintain multi-brand content calendars and reporting frameworks aligned with performance goals. Collaboration with founders and marketing leads to craft storytelling that drives reach, engagement, and conversion.
Social Media Specialist at The Memo
January 1, 2024 - June 1, 2025Owned end-to-end social strategy, ideation, and execution for The Memo and its in-house brand, DUE, overseeing content across TikTok, Instagram, Pinterest, and LinkedIn. Launched and scaled DUE, The Memo’s in-house maternity and wellness label, developing a distinct brand identity and multi-platform launch campaign that drove early sell-through and community growth. Developed and implemented integrated social strategies tailored to diverse audiences across three physical stores in different states, aligning content with local demographics, cultural moments, and regional events. Directed content calendars, copywriting, and creative briefs from concept through to production, coordinating with photographers, stylists, and internal creative teams. Produced short-form video campaigns that increased engagement by 10% and reached 2.3M Instagram accounts in one month, leveraging UGC, storytelling, and trend-based content. Led store-opening campaigns and ongoing social storytelling to drive f
Education
Postgraduate Certificate in Digital Marketing & Strategy at University of Technology Sydney (UTS)
January 11, 2030 - April 30, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods
Experience Level
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