Bianca Chong is an exceptionally creative professional with an extensive 23-year career history, encompassing roles in the UK, Europe, and Australia. Her journey has taken her from retail stores, where she specialised in visual merchandising and eventually became a visual merchandising manager, to establishing and managing her own styling and production design business, where she currently serves as the creative director. Her core competencies include effective team leadership to achieve premium outcomes, thriving in high-pressure environments with strict deadlines, adeptly managing budgets, and maintaining an unwavering commitment to meticulous attention to detail. She approaches every task with an unwavering dedication to achieving perfection tailored to the specific role's requirements. What truly sets her apart is her extensive and diverse skill set, ranging from visual merchandising to serving as a style director for TV commercials, print advertising, interiors and events. This versatile range of skills enables her to consistently deliver the utmost excellence in crafting exquisitely styled spaces and photoshoots.

Bianca Chong

Bianca Chong is an exceptionally creative professional with an extensive 23-year career history, encompassing roles in the UK, Europe, and Australia. Her journey has taken her from retail stores, where she specialised in visual merchandising and eventually became a visual merchandising manager, to establishing and managing her own styling and production design business, where she currently serves as the creative director. Her core competencies include effective team leadership to achieve premium outcomes, thriving in high-pressure environments with strict deadlines, adeptly managing budgets, and maintaining an unwavering commitment to meticulous attention to detail. She approaches every task with an unwavering dedication to achieving perfection tailored to the specific role's requirements. What truly sets her apart is her extensive and diverse skill set, ranging from visual merchandising to serving as a style director for TV commercials, print advertising, interiors and events. This versatile range of skills enables her to consistently deliver the utmost excellence in crafting exquisitely styled spaces and photoshoots.

Available to hire

Bianca Chong is an exceptionally creative professional with an extensive 23-year career history, encompassing roles in the UK, Europe, and Australia. Her journey has taken her from retail stores, where she specialised in visual merchandising and eventually became a visual merchandising manager, to establishing and managing her own styling and production design business, where she currently serves as the creative director.

Her core competencies include effective team leadership to achieve premium outcomes, thriving in high-pressure environments with strict deadlines, adeptly managing budgets, and maintaining an unwavering commitment to meticulous attention to detail. She approaches every task with an unwavering dedication to achieving perfection tailored to the specific role’s requirements. What truly sets her apart is her extensive and diverse skill set, ranging from visual merchandising to serving as a style director for TV commercials, print advertising, interiors and events. This versatile range of skills enables her to consistently deliver the utmost excellence in crafting exquisitely styled spaces and photoshoots.

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Language

English
Fluent

Work Experience

Creative Director at House of Red Styling
January 1, 2005 - Present
Directs brand photoshoots/TVCs for H&M, BMW, Volkswagen, CommBank, Westpac, Coca-Cola, Samsung; Sources wardrobe/props/furniture globally within budgets; manages full production teams; Expert across wardrobe, props, sets, food styling + events; hair/makeup artistry
Head of Wardrobe at Sydney Festival
January 1, 2022 - January 1, 2026
Managed wardrobe for 15+ domestic/international productions (200+ performances); bump-in/out, sourcing, alterations, dressing; Collaborated with costume designers on styling/wig care/quick changes to deliver show-ready costumes every performance; Supervised wardrobe team of 4-6, ensuring seamless operations across multi-venue festival season
Brand Visual Merchandising Manager at Levi Strauss Europe
January 1, 2002 - January 1, 2005
Created visual guides across 7 countries; led global ‘girls only’ store rollout + Europe training; Drove sales via POS, flagship refurbishments, factory layouts, and trade shows
Visual Merchandiser at Calvin Klein Jeans
January 1, 2000 - January 1, 2002
Managed VM/displays across UK/Ireland stores; created campaigns + staff training; Coordinated suppliers/PR agencies; delivered store openings on budget/timeline

Education

Hair & Makeup at TAFE Sydney
January 1, 2020 - January 1, 2020
Fashion Styling & Design at Saint Martin’s College of Art & Design, London
January 1, 2001 - January 1, 2002
Hair & Makeup at TAFE Sydney
January 1, 2020 - January 1, 2020
Fashion Styling & Design at Saint Martin’s College of Art & Design, London
January 1, 2001 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Travel & Hospitality
    uniE621 Food and Drink styling
    Various food and drink styling ad campaigns for brands Nescafé, The Pod Man and Byron Bay Tea Company. stylist stylistsydney stylistaustralia foodstylist foodstylistsydney drinkstylist drinkstylistsydney.
    uniE621 Various Food Styling Projects
    Various Food Styling projects for ad campaigns for Hoselink, Bio Space, Providor and The Pod Man. stylist sydneystylist australianstylist foodstylist sydneyfoodstylist artdirector sydneyartdirector productiondesigner productiondesignersydney productiondesigneraustralia
    uniE621 Still Life
    Still life ad campaign for Luxaflex blinds and Dorology. For the Dorology brand, I created and art-directed a highly stylised ad campaign. stylist stylistsydney stilllifestylist stilllifestylistsydney adcampaign advertisingshoot stilllifestylistaustralia
    uniE621 Various Interior Styling Scape
    Interior styling for Scape showrooms in Sydney, Australia, from contemporary to the bright and quirky. stylist sydneystylist australiastylist interiorstylist sydneyinteriorstylist australianinteriorstylist interiors
    uniE621 Various Interior Styling projects
    Interior styling for brands Electrolux and Daikin's ad campaign. stylist sydneystylist interiorstylist sydneyinteriorstylist stylistaustrlia interiorstylistaustrlia brandcampaign
    uniE621 Various Interior Styling Projects
    Various interior styling for Oral-B TVC, HnM brand campaign, Magrath Realestate Sydney stylist stylistsydney interiorstylist interiorstylistsydney interiorstyling realestatestyling realestatestylingsydney tvcstyling brandstyling
    uniE621 Various Styling for Babies and Kids
    Various photoshoots and tvc styling babies and kids from HnM, Bonds, Midford Uniforms and Studio Bambini Magazine in Sydney. stylist sydneystylist productiondesigner sydneyproductiondesigner kidsstyling babtstyling kidsstylist babystylist
    uniE621 Various Fashion Styling and Production Design
    Various fashion styling and production design projects. stylist sydneystylist austrlian stylist productiondesigner productiondesignersydney productiondesigneraustralia fashion fashionstylist fashionstylistsydney
    uniE621 Passion for Fashion
    Various fashion styling for magazines, brand campaigns, including Sony. fashionstylist fashionstylistsydney stylist fashion artdirector productiondesigner productiondesignersydney
    uniE621 Styling and Production Design
    Production design and Styling for Amazon Prime, Electrolux, SBS and Roche.
    uniE621 Styling and Production Design
    Styling and Production Design for Amazon Prime and Volkswagen stylist australiastylist productiondesigner australianproductiondesigner sydneystylist sydneyproductiondesigner sydneyartdirector