I’m Chris Aussem, a Creative Director and Senior Copywriter based in Krefeld, Germany, working with clients across the DACH region and internationally. With more than 22 years of experience in integrated brand communication, I turn complex B2B topics into clear positioning, compelling value propositions and engaging content. My work ranges from website copy, headlines and campaigns to employer branding, social-first content and scripts for film and digital formats. I combine strategic thinking with pragmatic delivery and can support projects from executive interviews and messaging development through concept and copy to creative direction and production. I have worked with brands and organisations including ALDI DX, Baker Tilly, DJE Kapital, Freudenberg, Uniper and Audible. I also use modern AI-supported workflows, including ChatGPT, Claude and Veo, while keeping human motivation, audience insight and creative quality at the centre of the work.…

Chris Aussem Machare

I’m Chris Aussem, a Creative Director and Senior Copywriter based in Krefeld, Germany, working with clients across the DACH region and internationally. With more than 22 years of experience in integrated brand communication, I turn complex B2B topics into clear positioning, compelling value propositions and engaging content. My work ranges from website copy, headlines and campaigns to employer branding, social-first content and scripts for film and digital formats. I combine strategic thinking with pragmatic delivery and can support projects from executive interviews and messaging development through concept and copy to creative direction and production. I have worked with brands and organisations including ALDI DX, Baker Tilly, DJE Kapital, Freudenberg, Uniper and Audible. I also use modern AI-supported workflows, including ChatGPT, Claude and Veo, while keeping human motivation, audience insight and creative quality at the centre of the work.…

Available to hire

I’m Chris Aussem, a Creative Director and Senior Copywriter based in Krefeld, Germany, working with clients across the DACH region and internationally.

With more than 22 years of experience in integrated brand communication, I turn complex B2B topics into clear positioning, compelling value propositions and engaging content. My work ranges from website copy, headlines and campaigns to employer branding, social-first content and scripts for film and digital formats.

I combine strategic thinking with pragmatic delivery and can support projects from executive interviews and messaging development through concept and copy to creative direction and production. I have worked with brands and organisations including ALDI DX, Baker Tilly, DJE Kapital, Freudenberg, Uniper and Audible.

I also use modern AI-supported workflows, including ChatGPT, Claude and Veo, while keeping human motivation, audience insight and creative quality at the centre of the work.

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Language

German
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Freelance Creative Director at Awesome and Friends
January 1, 2022 - Present
Developed campaigns, social content and employer branding solutions from strategy through to execution. Lead creative direction and campaign development across multiple industries, ensuring consistent brand voice and effective storytelling across channels.
Creative Director at Castenow
February 1, 2020 - December 31, 2021
Led a 20-person creative team, developing integrated campaigns for digital channels, social media, and employer branding. Directed creative strategy and concept development for public-sector and employer-focused clients.
Creative Director at Scholz and Friends
January 1, 2015 - December 31, 2019
Led a 30-person creative team, developing international campaigns for Opel with a focus on TV, social media, film, and digital communication. Shaped campaign ideas and storytelling across formats and supported cohesive brand execution.
Creative Director, Copy and Concept Serviceplan Plan.Net at Serviceplan Plan.Net
December 31, 2013 - December 31, 2013
Developed integrated digital campaigns for international brands, with responsibilities spanning creative concepting, copy development, and digital campaign execution.

Education

Magister Scientiae (Work and Organizational Psychology) at University of Flensburg
January 11, 2030 - September 25, 2026
Studies (Business and Organizational Sciences) at Bundeswehr University Munich
January 11, 2030 - September 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Government, Financial Services, Professional Services, Energy & Utilities, Transportation & Logistics, Retail, Telecommunications, Manufacturing, Other
    DJE Kapital: A Modern Campaign for DJE Zins & Dividende
    The objective DJE Kapital wanted to modernise the positioning of its DJE Zins & Dividende fund and make fund savings plans more appealing to a younger generation of investors. The campaign needed to attract attention while remaining recognisable across different media and formats. The idea Financial communication does not have to sound like financial advice. Instead of conventional product advertising, we developed bold headlines, wordplay and distinctive visual concepts that translated complex investment topics into clear, accessible and likeable communication. My contribution As Lead Copywriter, I was responsible for: Campaign concepts and headline development Out-of-home communication Print advertisements Social media adaptations Campaign visualisation Copywriting across different formats Close collaboration with the creative team and client The result was a flexible campaign platform that made a complex financial product feel modern, relevant and immediately understandable across OOH, print and social media.…
    Baker Tilly: Employer Brand & Career Website
    The brief Baker Tilly needed a distinctive employer brand and career communication platform that could connect different roles, locations and career stages under one clear narrative. The idea I developed the employer brand concept “connect. belong. succeed.” as the strategic and creative foundation for the new career communication. The idea translates the culture and opportunities of an international professional services firm into a concise, human and flexible promise. My contribution Employer brand strategy and creative concept Messaging architecture and value proposition Career website concept and copywriting Headlines, claims and calls to action Scripts and creative direction for seven films Content development for 18 social media posts Alignment with internal stakeholders and specialist teams The result A consistent employer brand system spanning the career website, film and social media. Complex information about roles, culture and development opportunities was turned into clear, accessible content with a recognisable narrative across every touchpoint. Website: https://www.twine.net/signin…