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Hi, I’m Chris Cooke, an award-winning creative director and senior designer with over twenty years of experience shaping brands for global names like Diageo, KPMG, Reuters, and Roja Parfums. I specialise in brand identity, digital, editorial, and UX, bringing considered thinking to every brief and a strong instinct for work that connects. Beyond client work, I’ve led teams as founder of We Are Tilt and No Sugar, driving creative output across identity, digital, and editorial. I’m hands-on, collaborative, and focused on crafting work that performs for people and brands alike.…Hi, I’m Chris Cooke, an award-winning creative director and senior designer with over twenty years of experience shaping brands for global names like Diageo, KPMG, Reuters, and Roja Parfums. I specialise in brand identity, digital, editorial, and UX, bringing considered thinking to every brief and a strong instinct for work that connects. Beyond client work, I’ve led teams as founder of We Are Tilt and No Sugar, driving creative output across identity, digital, and editorial. I’m hands-on, collaborative, and focused on crafting work that performs for people and brands alike.

Chris Cooke

Creative Director, Designer, Art Director, +2

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Hi, I’m Chris Cooke, an award-winning creative director and senior designer with over twenty years of experience shaping brands for global names like Diageo, KPMG, Reuters, and Roja Parfums. I specialise in brand identity, digital, editorial, and UX, bringing considered thinking to every brief and a strong instinct for work that connects. Beyond client work, I’ve led teams as founder of We Are Tilt and No Sugar, driving creative output across identity, digital, and editorial. I’m hands-on, collaborative, and focused on crafting work that performs for people and brands alike.…Hi, I’m Chris Cooke, an award-winning creative director and senior designer with over twenty years of experience shaping brands for global names like Diageo, KPMG, Reuters, and Roja Parfums. I specialise in brand identity, digital, editorial, and UX, bringing considered thinking to every brief and a strong instinct for work that connects. Beyond client work, I’ve led teams as founder of We Are Tilt and No Sugar, driving creative output across identity, digital, and editorial. I’m hands-on, collaborative, and focused on crafting work that performs for people and brands alike.

Available to hire

Hi, I’m Chris Cooke, an award-winning creative director and senior designer with over twenty years of experience shaping brands for global names like Diageo, KPMG, Reuters, and Roja Parfums. I specialise in brand identity, digital, editorial, and UX, bringing considered thinking to every brief and a strong instinct for work that connects.

Beyond client work, I’ve led teams as founder of We Are Tilt and No Sugar, driving creative output across identity, digital, and editorial. I’m hands-on, collaborative, and focused on crafting work that performs for people and brands alike.

Skills

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Expert

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Work Experience

Freelance Creative Director & Senior Designer at Self-employed

July 1, 2025 - Present

Senior freelance creative direction across brand identity, digital, campaign, and editorial. Recent projects include The Plate, a brand and digital project with Robert Walton MBE, Chairman of the World Young Chef Young Waiter competition, and rebrand for the Brewery Arts.

Founder / Creative Director at We Are Tilt, Brighton

May 1, 2010 - July 1, 2025

Founded We Are Tilt and led the creative output for fifteen years — directing brand identity, digital, motion, and editorial work for clients including Diageo, KPMG, Deloitte, Reuters, and Roja Parfums. The studio won several awards including the Digital Impact Awards Grand Prix 2020 (Vodafone), Digital Impact Awards Gold 2019 (Deloitte — Discover Deloitte), and The Drum Gold 2022 (Diageo — Smashed).