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I’m a creative problem solver with a passion for branding and typography. I thrive at the intersection of design, strategy, and packaging, helping brands tell their stories through thoughtful identity systems and compelling packaging. With experience leading creative direction for HP, Poly, and Plantronics, I’ve shaped brand identities, packaging systems, and sub-brand initiatives across consumer and enterprise solutions. I value collaboration with product, marketing, and engineering to deliver cohesive visuals that move business goals.…I’m a creative problem solver with a passion for branding and typography. I thrive at the intersection of design, strategy, and packaging, helping brands tell their stories through thoughtful identity systems and compelling packaging. With experience leading creative direction for HP, Poly, and Plantronics, I’ve shaped brand identities, packaging systems, and sub-brand initiatives across consumer and enterprise solutions. I value collaboration with product, marketing, and engineering to deliver cohesive visuals that move business goals.

Chris Denney

Creative Director, Art Director, Graphic Designer, +2

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I’m a creative problem solver with a passion for branding and typography. I thrive at the intersection of design, strategy, and packaging, helping brands tell their stories through thoughtful identity systems and compelling packaging. With experience leading creative direction for HP, Poly, and Plantronics, I’ve shaped brand identities, packaging systems, and sub-brand initiatives across consumer and enterprise solutions. I value collaboration with product, marketing, and engineering to deliver cohesive visuals that move business goals.…I’m a creative problem solver with a passion for branding and typography. I thrive at the intersection of design, strategy, and packaging, helping brands tell their stories through thoughtful identity systems and compelling packaging. With experience leading creative direction for HP, Poly, and Plantronics, I’ve shaped brand identities, packaging systems, and sub-brand initiatives across consumer and enterprise solutions. I value collaboration with product, marketing, and engineering to deliver cohesive visuals that move business goals.

Available to hire

I’m a creative problem solver with a passion for branding and typography. I thrive at the intersection of design, strategy, and packaging, helping brands tell their stories through thoughtful identity systems and compelling packaging.

With experience leading creative direction for HP, Poly, and Plantronics, I’ve shaped brand identities, packaging systems, and sub-brand initiatives across consumer and enterprise solutions. I value collaboration with product, marketing, and engineering to deliver cohesive visuals that move business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Language

English

Fluent

Work Experience

Creative Director at HP

January 1, 2023 - Present

Lead creative direction for packaging across multiple HP business units, including notebooks, accessories, headsets, desktops, etc. Packaging spans both consumer and enterprise solutions and includes sub-brand work with Hyper X gaming.

Creative Director at Poly

January 1, 2021 - January 1, 2023

Directed packaging creative work and was subsequently brought in to design the new brand identity. Much of the brand work contributed to the HP acquisition, which was the goal.

Art Director / Sr. Graphic Designer at Plantronics

January 1, 2016 - January 1, 2019

Created brand identity for the gaming sub-brand RIG; developed new packaging systems for RIG and Plantronics consumer brand; collaborated closely with brand and marketing teams.

Package Designer at Plantronics

January 1, 2014 - January 1, 2016

Responsible for all packaging artwork concept to final product. Generated concepts, obtained stakeholder buy-in, produced final files, and directed print production.