Chris Denney
I’m a creative problem solver with a passion for branding and typography.
About
I’m a creative problem solver with a passion for branding and typography. I thrive at the intersection of design, strategy, and packaging, helping brands tell their stories through thoughtful identity systems and compelling packaging.
With experience leading creative direction for HP, Poly, and Plantronics, I’ve shaped brand identities, packaging systems, and sub-brand initiatives across consumer and enterprise solutions. I value collaboration with product, marketing, and engineering to deliver cohesive visuals that move business goals.
- 10 years' experience
- Joined March 2026
Industry experience
- Gaming
- Consumer Goods
- Software & Internet
- Media & Entertainment
- Professional Services
More experts in Sacramento, United States
Work experience· 4 roles
Lead creative direction for packaging across multiple HP business units, including notebooks, accessories, headsets, desktops, etc. Packaging spans both consumer and enterprise solutions and includes sub-brand work with Hyper X gaming.
Directed packaging creative work and was subsequently brought in to design the new brand identity. Much of the brand work contributed to the HP acquisition, which was the goal.
Created brand identity for the gaming sub-brand RIG; developed new packaging systems for RIG and Plantronics consumer brand; collaborated closely with brand and marketing teams.
Education
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