Over the past decade, I have built a career creating content that builds trust. From establishing AFL Sports Ready's digital storytelling capability to leading member-focused content at Cbus Super, I have consistently delivered content that informs, engages and drives action. My unique combination of strategic thinking, creative problem solving and advanced production expertise allows me to create authentic stories that connect audiences with brands in meaningful ways.…

Chris Martin

Over the past decade, I have built a career creating content that builds trust. From establishing AFL Sports Ready's digital storytelling capability to leading member-focused content at Cbus Super, I have consistently delivered content that informs, engages and drives action. My unique combination of strategic thinking, creative problem solving and advanced production expertise allows me to create authentic stories that connect audiences with brands in meaningful ways.…

Available to hire

Over the past decade, I have built a career creating content that builds trust. From establishing AFL Sports Ready’s digital storytelling capability to leading member-focused content at Cbus Super, I have consistently delivered content that informs, engages and drives action.

My unique combination of strategic thinking, creative problem solving and advanced production expertise allows me to create authentic stories that connect audiences with brands in meaningful ways.

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Language

English
Fluent

Work Experience

Senior Creative Content Specialist at Cbus Super Fund
January 1, 2021 - Present
Lead the development and delivery of narrative-driven content across digital, campaign and member engagement channels for one of Australia’s leading industry super funds. Responsibilities included owning the complete content production lifecycle from strategy and concept development through to final delivery; developing content frameworks that support member engagement, education and retention; producing video, photography and motion graphics for integrated campaigns; conducting interviews and directing on-camera talent; collaborating with stakeholders across marketing, communications and business teams; managing agencies, freelance crews, production budgets and timelines; optimizing content for digital distribution and audience performance.
Content Producer at AFL Sports Ready
February 1, 2014 - April 1, 2020
Built and led the organisation's digital storytelling capability, creating content that supported national recruitment, marketing and brand campaigns. Produced all video content from concept through to delivery; managed production budgets, schedules and logistics; scripted, filmed, directed and edited campaigns and promotional content; developed social-first content strategies aligned to organisational objectives; led all aspects of production including creative direction, lighting, audio and narrative development; collaborated with stakeholders to deliver engaging content across multiple channels.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Education