I am an entrepreneurial, creative professional who blends leadership in hospitality with storytelling and music production. I thrive across cross-functional roles, quickly absorbing new domains and delivering with a growth mindset. My work spans launching brands, directing visual content, and shaping musical projects, always aiming to connect people through compelling narratives. From building Tuantana Coffee to directing video campaigns and steering a music label, I enjoy assembling diverse teams, turning strategies into engaging experiences, and driving tangible results. I’m passionate about projects that fuse culture, creativity, and business impact, and I’m excited to collaborate on innovative initiatives that mix storytelling with real-world outcomes.

Christovel Raynov Pattiselanno

I am an entrepreneurial, creative professional who blends leadership in hospitality with storytelling and music production. I thrive across cross-functional roles, quickly absorbing new domains and delivering with a growth mindset. My work spans launching brands, directing visual content, and shaping musical projects, always aiming to connect people through compelling narratives. From building Tuantana Coffee to directing video campaigns and steering a music label, I enjoy assembling diverse teams, turning strategies into engaging experiences, and driving tangible results. I’m passionate about projects that fuse culture, creativity, and business impact, and I’m excited to collaborate on innovative initiatives that mix storytelling with real-world outcomes.

Available to hire

I am an entrepreneurial, creative professional who blends leadership in hospitality with storytelling and music production. I thrive across cross-functional roles, quickly absorbing new domains and delivering with a growth mindset. My work spans launching brands, directing visual content, and shaping musical projects, always aiming to connect people through compelling narratives.

From building Tuantana Coffee to directing video campaigns and steering a music label, I enjoy assembling diverse teams, turning strategies into engaging experiences, and driving tangible results. I’m passionate about projects that fuse culture, creativity, and business impact, and I’m excited to collaborate on innovative initiatives that mix storytelling with real-world outcomes.

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Language

Indonesian
Fluent
English
Fluent

Work Experience

Founder at Tuantana Coffee
December 1, 2020 - December 1, 2024
Designed and executed the business model; built a sustainable brand and vision; secured 1.8B IDR investment through business negotiations and pitch deck; managed daily bookkeeping and maintained a 50% gross profit margin for 3 years; oversaw early product RQD and quality checks.
Video Director & Copywriter at Enthusiasm
March 1, 2024 - February 1, 2025
Created story-driven videos to strengthen brand voice and improve audience understanding; turned marketing strategies into engaging visual stories; planned content based on market research to resonate with the target audience.
F&B Consultant at Savor Oogi
September 1, 2025 - December 1, 2025
Established financial system including financial reporting, record-keeping, and purchasing processes; built inventory management and supplier negotiation framework; digitized inventory audits for efficient operations; sourced and evaluated coffee beans with roaster partners; contributed to the classic RQD menu.
Founder & Director at Food Bucks Records
May 1, 2024 - Present
Founded and directs a music project delivering a new Indonesian sound; coordinates talent for upcoming projects; member of Sleef NbandU as songwriter, music director, vocal director, and vocalist.

Education

Bachelor's degree in Creative Entrepreneurship at Bina Nusantara University
September 1, 2020 - February 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Other