I am a digital marketing professional based in Accra with hands-on experience in social media management, content creation, and project coordination. I excel at turning ideas into engaging campaigns that boost brand visibility and deepen audience engagement. I enjoy collaborating with teams, leading campaigns from concept to execution, and continually learning new tools to deliver measurable results while building lasting brand loyalty. I have worked a clothing brand from drawing the road map and executing to providing every social media management services . I successfully executed the brands online launch from spearheading their photoshoot( sourcing for locations, models, budgeting for the shoot, and creative directing the shoot ) to bringing it to life on on social media .

Christabel Agyiewaa Nyarko

I am a digital marketing professional based in Accra with hands-on experience in social media management, content creation, and project coordination. I excel at turning ideas into engaging campaigns that boost brand visibility and deepen audience engagement. I enjoy collaborating with teams, leading campaigns from concept to execution, and continually learning new tools to deliver measurable results while building lasting brand loyalty. I have worked a clothing brand from drawing the road map and executing to providing every social media management services . I successfully executed the brands online launch from spearheading their photoshoot( sourcing for locations, models, budgeting for the shoot, and creative directing the shoot ) to bringing it to life on on social media .

Available to hire

I am a digital marketing professional based in Accra with hands-on experience in social media management, content creation, and project coordination. I excel at turning ideas into engaging campaigns that boost brand visibility and deepen audience engagement.
I enjoy collaborating with teams, leading campaigns from concept to execution, and continually learning new tools to deliver measurable results while building lasting brand loyalty.
I have worked a clothing brand from drawing the road map and executing to providing every social media management services .
I successfully executed the brands online launch from spearheading their photoshoot( sourcing for locations, models, budgeting for the shoot, and creative directing the shoot ) to bringing it to life on on social media .

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Language

English
Fluent
Twi
Fluent

Work Experience

Human Resource Assistant at National Service - Jumia Ghana
October 31, 2025 - October 22, 2025
Created engaging content strategies on social media to boost brand visibility and engagement. Onboarded new employees, set up HR channels, kept meeting minutes, and supported internal communications. Collaborated with internal teams to drive project completion and provided status updates to stakeholders.
Human Resource Assistant at Jumia Ghana (National Service)
October 1, 2025 - October 1, 2025
Onboarded new employees into the company's system as part of National Service. Took minutes in meetings and documented actions; supported HR operations.
Social Manager / Creative Director at AG Couture
June 1, 2025 - Present
Develop and implement engaging content strategies on Instagram. Manage and optimize the social media accounts to increase brand visibility and engagement. Spearheaded the brand’s photo shoot, from sourcing for the location to ensuring videos are edited to suit the brand’s values. Planned and executed successful social media launch to create brand awareness, generate leads and boost sales. Set up social media accounts and optimized their profiles. Track and analyze social media metrics to measure the social media launch, identify contents that perform well with engagements, and inform future strategies.
Project Manager / Social Media Manager at Pneuma Naturals
January 31, 2025 - October 22, 2025
Developed comprehensive content strategy and executed social media campaigns across platforms. Sourced shoot locations, directed shoots, edited video content, and aligned outputs with brand values. Analyzed social metrics to inform future strategies, created compelling captions, and managed end-to-end project planning with clear milestones and budgets.
Project Manager / Social Media Manager at Pneuma Naturals
January 1, 2025 - January 1, 2025
Developed and executed engaging content strategies for social media campaigns and product launches. Managed project plans with budgets and timelines, coordinated cross-functional teams, and ensured milestones were met. Conducted risk assessment and issue resolution, and documented results to inform future initiatives. Captured photos and videos of employee engagement activities and edited and posted content on HR channels to promote brand updates, contributing to a positive and inclusive work environment.
Social Media Manager at Pneuma Naturals
January 1, 2025 - January 1, 2025
Created and executed engaging social media content strategies to boost brand visibility and engagement. Optimized and managed profiles, sourced locations for shoots, directed shoots and oversaw video editing to align with brand values.
Social Media Manager at Pneumanaturals
January 1, 2025 - October 22, 2025
Created and executed content strategies on social media to boost brand visibility and engagement; set up and optimized social media accounts; led brand photoshoots, sourced locations, directed shoots and oversaw video editing; analyzed metrics to inform future strategies; prepared and managed project plans from start to end; onboarded new employees.
Project Manager / Social Manager at Pneu-ma Naturals
January 1, 2025 - September 21, 2025
Created and executed engaging content strategies on social media to boost brand visibility and engagement. Optimized and managed the social media account to reach a wider audience. Set up social media accounts and optimized their profiles. Led the brand photo shoot, sourcing locations, directing the shoot and overseeing video editing to align with brand values. Analyzed social media metrics to inform future strategies, identifying top-performing content and optimizing engagement. Prepared and managed project plans from end to end, meeting required milestones. Led meetings with both clients and internal teams to facilitate and drive project completion and provide status updates. Used project management tools and techniques for positive, successful outcomes. Managed workforce planning, compiling information for informed decision-making. Delivered on projects' key objectives with agreed budgets, timelines and standards. Evaluated project risks and feasibility, identifying issues and proac
Human Resource Assistant (Intern) at Jumia Ghana
October 1, 2024 - Present
Supported employee engagement initiatives by generating ideas to boost morale and connection among employees. Captured photos and videos of company employee engagement activities. Edited and posted content on HR channels to promote employee engagement and company updates. Contributed to building a positive and inclusive work environment through creative content and event support.
Social Media Manager / Creative Director at AG Couture
August 1, 2024 - August 1, 2024
Managed social media marketing strategy, content creation and campaign projects to grow brand presence and sales for AG Couture in Accra, Ghana. Led content planning, scheduling, community management and collaboration with internal teams to execute campaigns.
Social Media Manager / Creative Director at AG Couture
September 30, 2020 - October 22, 2025
Led the launch and ongoing management of brand social media presence, creating and curating content, setting up Instagram, tracking metrics, and developing a mood board to ensure consistency with brand values. Coordinated photoshoots, edited videos to align with the brand, and developed content strategies to generate leads and boost brand visibility. Managed a team and coordinated with internal stakeholders to deliver timely campaigns and maintain a positive, inclusive work culture.
Social Media Manager / Creative Director at AG Couture
September 1, 2020 - September 1, 2020
Led end-to-end social media strategy and creative direction for AG Couture. Planned and executed a successful social media launch to build brand awareness, generate leads, and boost sales. Set up and optimized the Instagram account, sourced locations, and modeled content to align with mood boards, then edited videos and captions to reflect the brand's values. Developed and implemented content strategies on Instagram, tracked metrics, and analyzed audience engagement to inform future tactics. Coordinated with internal teams to ensure timely delivery of campaigns, and supported a positive, inclusive work environment through creative content and events.
Social Media Manager / Creative Director at AG Couture
September 1, 2020 - October 22, 2025
Led digital marketing and social media strategies, created and executed engaging content, managed brand photoshoots, directed video editing, and coordinated client and internal teams to drive brand growth. Built content calendars, orchestrated brand shoots, and presented project updates to stakeholders. Onboarded new team members and supported interview processes to strengthen the company’s capabilities.

Education

Bachelor of Business Administration at University of Professional Studies, Accra
January 1, 2020 - January 1, 2024
WASSCE (General Arts) at Aburi Girls' Senior High, Aburi
January 1, 2017 - January 1, 2020
Senior High School at Aburi Girls' Senior High School
January 1, 2021 - August 1, 2024
Bachelor of Business Administration at University of Professional Studies, Accra
June 1, 2025 - October 31, 2025
Bachelor of Business Administration at University of Professional Studies, Accra
January 11, 2030 - October 31, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet, Other
    AG Couture
    Managed the entire project,from creating and executing the roadmap for the project and providing every social media management related services .