Hi, I’m Christella Clairine, a Melbourne-based social media specialist and content creator with a Bachelor of Communication in Digital Media. Over the past five years, I’ve architected high-performance social strategies that bridge creative storytelling and algorithmic success across multiple channels. I thrive on multi-channel brand presence, data-backed content, and collaborative execution that delivers meaningful, engaging experiences for diverse audiences. I enjoy partnering with teams to transform ideas into impactful campaigns, from ideation and scripting to film, editing, and publication. My approach blends storytelling, design aesthetics, and performance analytics to continuously improve reach, engagement, and recruitment outcomes.…

Christella Clairine

Hi, I’m Christella Clairine, a Melbourne-based social media specialist and content creator with a Bachelor of Communication in Digital Media. Over the past five years, I’ve architected high-performance social strategies that bridge creative storytelling and algorithmic success across multiple channels. I thrive on multi-channel brand presence, data-backed content, and collaborative execution that delivers meaningful, engaging experiences for diverse audiences. I enjoy partnering with teams to transform ideas into impactful campaigns, from ideation and scripting to film, editing, and publication. My approach blends storytelling, design aesthetics, and performance analytics to continuously improve reach, engagement, and recruitment outcomes.…

Available to hire

Hi, I’m Christella Clairine, a Melbourne-based social media specialist and content creator with a Bachelor of Communication in Digital Media. Over the past five years, I’ve architected high-performance social strategies that bridge creative storytelling and algorithmic success across multiple channels. I thrive on multi-channel brand presence, data-backed content, and collaborative execution that delivers meaningful, engaging experiences for diverse audiences.

I enjoy partnering with teams to transform ideas into impactful campaigns, from ideation and scripting to film, editing, and publication. My approach blends storytelling, design aesthetics, and performance analytics to continuously improve reach, engagement, and recruitment outcomes.

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Skills

Experience Level

Language

Indonesian
Fluent
English
Fluent

Work Experience

Social Media Coordinator & Content Creator at Melbourne City Institute of Education & Explore English
April 1, 2024 - November 26, 2025
Oversee end-to-end content production—from concept development to publication—to deliver impactful, audience-focused media. Manage and refine weekly social media calendars based on performance analytics to maximise reach and engagement. Lead digital initiatives that strengthen brand presence and attract international students.
Freelance Social Media Marketing at Self-employed (via Freelance Social Media Marketing | Vnova Pty Ltd collaborations; 8X Digital Agency collaborations)
January 1, 2018 - November 26, 2025
Manage promotional campaigns for businesses, including collaboration with Vnova Pty Ltd to advertise their multi-million dollar luxury penthouse and properties. Create visually engaging posts and stories to increase brand visibility and attract new customers for clients. Collaborate with business owners to align content with brand image and marketing objectives. Leverage audience insights and analytics to optimise engagement and campaign performance.
Social Media Manager & Head of Advertising Strategy at Premium Gadget Store
December 1, 2022 - December 1, 2022
Supported sales operations and executed social media strategies, including live streaming, to boost online sales and business growth. Developed and launched digital marketing campaigns that increased brand awareness by 60%. Engaged with hundreds of customers daily, delivering timely and knowledgeable support across social platforms.
Retail Sales Assistant & Visual Merchandiser at ZARA Pty.LTD
October 1, 2025 - October 1, 2025
Drove sales growth with creative, attention-grabbing product displays that attracted shoppers. Streamlined inventory operations by managing deliveries and maintaining fully stocked shelves. Provided exceptional service through accurate POS handling and an engaging, customer-focused approach.
Digital Media Internship - Fund Raising Campaign at Red Nose Australia
November 1, 2020 - November 1, 2020
Directed a creative team to deliver impactful digital campaigns, recognised by a government organisation for Best Digital Advertising Strategy in fundraising promotion. Crafted inspiring visual and written content to connect with audiences and increase donor participation. Partnered with multiple departments to maintain cohesive storytelling and brand consistency across all online platforms.
Social Media Creative Team Volunteer at PLANETUNI, PLANETSHAKERS
July 1, 2019 - November 26, 2025
Engage and moderate 500+ international viewers across platforms through LIVE streaming and interactive content for Sunday services. Built and nurtured digital church communities to amplify reach and brand visibility. Boosted engagement and participation through dynamic online programming.
Social Media Manager & Head of Advertising Strategy at Premium Gadget Store - Indonesia
January 1, 2017 - January 1, 2022
Supported sales operations and executed social media strategies, including live streaming, to boost online sales and business growth. Developed and launched digital marketing campaigns that increased brand awareness by 60%. Engaged with hundreds of customers daily, delivering timely and knowledgeable support across social platforms.
Graphic Designer & Brand Strategist at BOX.U
January 1, 2022 - January 1, 2023
Created brand templates and visual guidelines to maintain consistency across all social channels. Worked closely with the content team to design engaging visuals that boost audience interaction. Adapted print and digital designs for social campaigns, optimising each for platform performance and audience appeal.
Retail Sales Assistant & Visual Merchandiser at ZARA Pty.LTD
January 1, 2021 - January 1, 2024
Drove sales growth with creative, attention-grabbing product displays that attracted shoppers. Streamlined inventory operations by managing deliveries and maintaining fully stocked shelves. Provided exceptional service through accurate POS handling and an engaging, customer-focused approach.
Social Media Content Creator Manager at Cornerstone Consultant
January 1, 2021 - Present
Managed and grew social media platforms through engaging posts, active community interaction, and consistent scheduling. Stayed ahead of trends and introduced creative strategies to boost visibility and engagement. Experimented with fresh content formats to keep the brand’s social presence vibrant, relevant, and on-trend.
Social Media Manager at Premium Gadget Store
September 1, 2017 - December 31, 2022
Supported sales operations and executed social media strategies, including live streaming, to boost online sales and business growth. Developed and launched digital marketing campaigns that increased brand awareness by 60%. Engaged with hundreds of customers daily, delivering timely and knowledgeable support across social platforms.
Social Media Manager at BPK Penabur High School
January 1, 2018 - December 31, 2021
Social Media Management – content scheduling, audience engagement, and analytics. Content Creation – idea, scripting, filming, editing and publishing. Marketing & Branding – campaigns planning, storytelling, and audience targeting. Public Relations & Communication – engagement and outreach.
Freelance Social Media Marketing at Various clients ( Melbourne region )
January 1, 2018 - Present
Manage promotional campaigns for businesses, including collaboration with Vnova Pty Ltd to advertise their multi-million dollar luxury penthouse and properties. Create visually engaging posts and stories to increase brand visibility and attract new customers for clients. Collaborate with business owners to align content with brand image and marketing objectives. Leverage audience insights and analytics to optimise engagement and campaign performance. Partner with restaurants, cafés, and event venues across Melbourne through collaborations and influencer invitations coordinated by 8X Digital Agency, helping promote hospitality experiences and lifestyle content to targeted audiences.
Social Media Manager & Head of Advertising Strategy at Premium Gadget Store
September 1, 2017 - December 1, 2022
Supported sales operations and executed social media strategies, including live streaming, to boost online sales and business growth. Developed and launched digital marketing campaigns that increased brand awareness by 60%. Engaged with hundreds of customers daily, delivering timely and knowledgeable support across social platforms.
Social Media Creative Team Volunteer at PlanetShakers / PLANETUNI
July 1, 2019 - Present
Engage and moderate 500+ international viewers across platforms through live streaming and interactive content for Sunday services. Built and nurtured digital church communities to amplify reach and brand visibility. Boosted engagement by 30%, driving higher participation and event turnout.
Retail Sales Assistant & Visual Merchandiser at ZARA Pty. LTD
December 1, 2021 - October 1, 2025
Drove sales growth with creative product displays that attracted shoppers. Streamlined inventory operations and provided exceptional service across POS and in-store interactions.
Social Media Coordinator & Content Creator at Melbourne City Institute of Education (MCIE) & Explore English
April 1, 2024 - January 1, 2026
Oversee end-to-end content production—from concept development to publication—to deliver impactful, audience-focused media. Manage and refine weekly social media calendars based on performance analytics to maximise reach and engagement. Lead digital initiatives that strengthen brand presence and attract international students by showcasing MCIE’s educational advantages.
Social Media Coordinator & Content Creator at Southern Cross Education Institute
January 1, 2026 - Present
Led end-to-end social media strategy and content direction across Instagram, TikTok, Facebook, and LinkedIn to drive brand visibility and student engagement. Conceptualised, filmed, and edited high-performing short-form video content (Reels, TikToks) aligned with recruitment campaigns and digital trends. Collaborated with internal teams to capture and produce on-campus content, including events, student features, and promotional materials. Analysed content performance and audience behaviour to refine creative direction, improve engagement, and optimise content strategy.
Freelance Social Media Marketing at Freelance
February 1, 2018 - Present
Social Media Channels & Influencer Collaboration. Manage promotional campaigns for businesses, including collaboration with Vnova Pty Ltd to advertise their multi-million dollar luxury penthouse and properties. Create visually engaging posts and stories to increase brand visibility and attract new customers for clients.

Education

Bachelor of Communication in Digital Media at Deakin University, Melbourne
January 11, 2030 - November 26, 2025
Bachelor of Communication in Digital Media at Deakin University, Melbourne
January 1, 2018 - January 1, 2021
Bachelor of Communication in Digital Media at Deakin University, Melbourne
January 11, 2030 - January 16, 2026
Bachelor of Communication in Digital Media at Deakin University, Melbourne
January 11, 2030 - April 8, 2026
Bachelor of Communication in Digital Media at Deakin University
January 1, 2018 - January 1, 2021
Senior High School at Tasikmalaya High School
January 1, 2015 - January 1, 2018

Qualifications

Award: Best Digital Advertising Strategy in Fundraising Promotion
September 1, 2020 - January 16, 2026
Best Digital Advertising Strategy in Fundraising Promotion
September 1, 2020 - April 8, 2026

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Software & Internet, Non-Profit Organization

Skills

Experience Level