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I’m Christi McNeill, a transformation-focused executive with 18+ years leading integrated communications, brand and digital strategy to drive revenue and growth across Fortune 500 brands and enterprise clients. I partner with senior leaders to build scalable programs that fuse strategy, creative, and technology across PR, influencer programs, content, and social channels. My work spans global brands and agencies, where I’ve led multi-channel campaigns, built governance and operating models, and championed newsroom-style content operations to enable real-time brand engagement and sustained growth.…I’m Christi McNeill, a transformation-focused executive with 18+ years leading integrated communications, brand and digital strategy to drive revenue and growth across Fortune 500 brands and enterprise clients. I partner with senior leaders to build scalable programs that fuse strategy, creative, and technology across PR, influencer programs, content, and social channels. My work spans global brands and agencies, where I’ve led multi-channel campaigns, built governance and operating models, and championed newsroom-style content operations to enable real-time brand engagement and sustained growth.

Christi McNeill

Creative Director, Brand Strategist, Marketing Strategist, +2

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I’m Christi McNeill, a transformation-focused executive with 18+ years leading integrated communications, brand and digital strategy to drive revenue and growth across Fortune 500 brands and enterprise clients. I partner with senior leaders to build scalable programs that fuse strategy, creative, and technology across PR, influencer programs, content, and social channels. My work spans global brands and agencies, where I’ve led multi-channel campaigns, built governance and operating models, and championed newsroom-style content operations to enable real-time brand engagement and sustained growth.…I’m Christi McNeill, a transformation-focused executive with 18+ years leading integrated communications, brand and digital strategy to drive revenue and growth across Fortune 500 brands and enterprise clients. I partner with senior leaders to build scalable programs that fuse strategy, creative, and technology across PR, influencer programs, content, and social channels. My work spans global brands and agencies, where I’ve led multi-channel campaigns, built governance and operating models, and championed newsroom-style content operations to enable real-time brand engagement and sustained growth.

Available to hire

I’m Christi McNeill, a transformation-focused executive with 18+ years leading integrated communications, brand and digital strategy to drive revenue and growth across Fortune 500 brands and enterprise clients. I partner with senior leaders to build scalable programs that fuse strategy, creative, and technology across PR, influencer programs, content, and social channels.

My work spans global brands and agencies, where I’ve led multi-channel campaigns, built governance and operating models, and championed newsroom-style content operations to enable real-time brand engagement and sustained growth.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Work Experience

Senior Vice President, Client Services at Purple Orange Brand Communications

January 1, 2024 - Present

Executive-level leader responsible for the agency's integrated communications practice, agency growth, and enterprise client strategy across PR, influencer, affiliate, and digital programs. Led cross-functional teams and delivered multi-brand campaigns for major brands including Keter, Solo Stove, Seat o Summit, and Patrón.

Owner at McNeill Marketing & Communications

January 1, 2019 - August 1, 2021

Strategic advisor to Fortune 500 brands and agencies on digital transformation and integrated communications. Built a new revenue stream by formalizing an agency partnerships practice (affiliate + influencer) and delivering revenue growth for clients such as Ford and Adobe; directed engagements for brand modernization and audience growth.

Senior Vice President, Digital at Golin

August 1, 2021 - August 1, 2023

Directed digital strategy and integrated marketing programs for global enterprise clients. Oversaw multi-channel programs for LEGO Group (Americas), Hard Rock International, Slack, and Verizon; managed influencer campaigns for brands including MTN Dew, Kinder Bueno, and Adobe. Implemented newsroom-style content operations enabling real-time brand engagement; developed governance for Hard Rock’s global master brand relaunch. Led cross-functional teams across strategy, creative, and digital.

Director of Digital at Patrón Spirits Company

April 1, 2014 - February 1, 2019

Global digital leader during a period of accelerated growth and brand premiumization. Managed a $4.5M content and media budget; grew social footprint 30% year-over-year while strengthening brand positioning; launched innovative initiatives including AR experiences and influencer integrations; built newsroom-style content operations enabling real-time brand engagement.

Public Relations, Social Media Leadership at Southwest Airlines

April 1, 2007 - April 1, 2014

Foundation member of the enterprise social media function; led public relations and social media leadership across the enterprise; built and scaled Southwest’s social media presence and governance as a core business function.