Available to hire
As a senior marketing and communications leader with over a decade of experience, I have a strong track record in brand positioning, integrated campaigns, and digital transformation. My top strengths are leading and motivating teams, building impactful strategies across all channels, and driving performance through content, storytelling, and stakeholder engagement. I excel in both B2B and B2C environments, combining creativity with a hands-on approach and data-driven thinking.
Whether developing new digital platforms, launching global campaigns, or advising top management on communication matters, I approach every project with structure, strategic foresight, and a deep commitment to excellence.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Advanced
French
Advanced
Italian
Intermediate
Work Experience
Global Head of Integrated Marketing at AnP
September 1, 2023 - PresentLeading and developing the global marketing team, shaping and implementing market positioning; responsible for corporate identity and brand image. Steering the content and communications strategy across all channels and planning and optimizing global marketing campaigns with clear KPIs. Enhancing digital communication channels including website, social media, PR, and internal communication. Building partnerships and collaborating with external stakeholders to strengthen the brand. Responsible for international trade shows and events, also handling tracking, analysis, and reporting to optimize performance.
Founder at Finest Surprise
October 1, 2024 - August 18, 2025Started an online configurator project for custom cookies in the food retail sector, engaging in entrepreneurial activities and product development.
Head of Marketing Communication DACH at Diversey
August 1, 2023 - August 18, 2025Advised executive leadership on customer and stakeholder-oriented communication. Developed and implemented marketing communication strategies including media analysis, planning, and purchasing. Supported digitalization projects and e-commerce development. Coordinated PR, advertising, and sales activities. Managed external service providers and agencies. Led special projects such as key accounts and portfolios. Responsible for product communication and promotional material production. Led and developed the marketing team and managed the marketing and communication budget for the DACH region.
Portfolio Manager Cleaning Tools & Utensils / Head of Marketing Communication at Diversey (Sealed Air)
January 1, 2020 - August 18, 2025Managed two product portfolios with direct budget and revenue responsibility. Conducted market potential and competitor analyses and created national marketing plans. Coordinated communication with international departments and collaborated closely with industry sector sales leads. Ensured internal communication between departments and supervised one team member and one apprentice. Developed country-specific marketing communication plans and optimized internal and external communication processes. Planned, coordinated, and executed marketing activities including digital marketing strategies, annual marketing communications budget planning, and provided internal consulting for portfolio-related communication. Member of the European Digital Marketing Team. Certified vocational trainer for apprentices.
Marketing Specialist & Project Manager, Cross-Media at ALDI Suisse AG
February 1, 2016 - August 18, 2025Planned and executed all online and mobile marketing activities including ALDI Suisse Tours & ALDI Mobile. Led sustainability campaign projects and coordinated marketing and communication activities related to image, retail development, and products. Created and reviewed advertising materials with the in-house agency in all national languages. Managed and developed the corporate website and microsites and further developed social media presence. Planned and coordinated a weekly customer magazine under national and international guidelines.
Head of Marketing & Sales at Suxedoo AG (Start Up)
October 1, 2012 - August 18, 2025Led marketing and sales efforts for a startup company, developing business strategies and market presence.
Marketing/Communication Assistant at Musik Hug AG
September 1, 2012 - August 18, 2025Supported marketing and communication activities, assisting with content creation and campaign execution.
Clerk Debt Consulting at Intrum Justitia
November 1, 2010 - August 18, 2025Performed administrative duties related to debt consulting and management.
Education
Executive Master (MAS) in Digital Marketing at FHNW University of Applied Sciences Northwestern Switzerland
January 1, 2018 - January 1, 2018Certificate in Advanced Studies (CAS) in Online- and Mobile-Marketing at FHNW University of Applied Sciences Northwestern Switzerland
January 1, 2014 - January 1, 2014Federal Diploma in Marketing at Academy
January 1, 2013 - January 1, 2013Italian B1/2 at Migros Club-School
January 1, 2012 - August 18, 2025Italian B1/1 at Migros Club-School
January 1, 2012 - August 18, 2025MARKOM | Clerk Marketing at AKAD
January 1, 2011 - August 18, 2025InDesign Basics at Training Centre EBZ
January 1, 2010 - August 18, 2025Qualifications
Certified Vocational Trainer for Apprentices
January 11, 2030 - August 18, 2025Industry Experience
Consumer Goods, Retail, Manufacturing, Professional Services
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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