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Founder and hands-on systems builder with 4+ years of specialized experience architecting GoHighLevel (GHL) CRM and marketing automation infrastructure for businesses across real estate, healthcare, home services, coaching, SaaS, and financial services. Builds complete lead lifecycles—capture, CRM organization, automated nurture, appointment booking, and conversion reporting—turning manual and fragmented processes into structured systems that run with minimal oversight. As Founder/CMO of HighLevel-VA, leads a distributed team delivering end-to-end GHL CRM builds, funnels, and lifecycle marketing for U.S.-based SMB clients. Oversees pipeline and workflow automation, integrates email/SMS/voice touchpoints, ensures CRM data hygiene, and manages multi-account operations using Zapier, webhooks, and REST APIs while troubleshooting integrations and SMS compliance.…Founder and hands-on systems builder with 4+ years of specialized experience architecting GoHighLevel (GHL) CRM and marketing automation infrastructure for businesses across real estate, healthcare, home services, coaching, SaaS, and financial services. Builds complete lead lifecycles—capture, CRM organization, automated nurture, appointment booking, and conversion reporting—turning manual and fragmented processes into structured systems that run with minimal oversight. As Founder/CMO of HighLevel-VA, leads a distributed team delivering end-to-end GHL CRM builds, funnels, and lifecycle marketing for U.S.-based SMB clients. Oversees pipeline and workflow automation, integrates email/SMS/voice touchpoints, ensures CRM data hygiene, and manages multi-account operations using Zapier, webhooks, and REST APIs while troubleshooting integrations and SMS compliance.

CHRISTINE KATE VICTORIA

Social Media Manager, Digital Marketer, Marketing Automation Specialist, +3

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Founder and hands-on systems builder with 4+ years of specialized experience architecting GoHighLevel (GHL) CRM and marketing automation infrastructure for businesses across real estate, healthcare, home services, coaching, SaaS, and financial services. Builds complete lead lifecycles—capture, CRM organization, automated nurture, appointment booking, and conversion reporting—turning manual and fragmented processes into structured systems that run with minimal oversight. As Founder/CMO of HighLevel-VA, leads a distributed team delivering end-to-end GHL CRM builds, funnels, and lifecycle marketing for U.S.-based SMB clients. Oversees pipeline and workflow automation, integrates email/SMS/voice touchpoints, ensures CRM data hygiene, and manages multi-account operations using Zapier, webhooks, and REST APIs while troubleshooting integrations and SMS compliance.…Founder and hands-on systems builder with 4+ years of specialized experience architecting GoHighLevel (GHL) CRM and marketing automation infrastructure for businesses across real estate, healthcare, home services, coaching, SaaS, and financial services. Builds complete lead lifecycles—capture, CRM organization, automated nurture, appointment booking, and conversion reporting—turning manual and fragmented processes into structured systems that run with minimal oversight. As Founder/CMO of HighLevel-VA, leads a distributed team delivering end-to-end GHL CRM builds, funnels, and lifecycle marketing for U.S.-based SMB clients. Oversees pipeline and workflow automation, integrates email/SMS/voice touchpoints, ensures CRM data hygiene, and manages multi-account operations using Zapier, webhooks, and REST APIs while troubleshooting integrations and SMS compliance.

Available to hire

Founder and hands-on systems builder with 4+ years of specialized experience architecting GoHighLevel (GHL) CRM and marketing automation infrastructure for businesses across real estate, healthcare, home services, coaching, SaaS, and financial services. Builds complete lead lifecycles—capture, CRM organization, automated nurture, appointment booking, and conversion reporting—turning manual and fragmented processes into structured systems that run with minimal oversight.

As Founder/CMO of HighLevel-VA, leads a distributed team delivering end-to-end GHL CRM builds, funnels, and lifecycle marketing for U.S.-based SMB clients. Oversees pipeline and workflow automation, integrates email/SMS/voice touchpoints, ensures CRM data hygiene, and manages multi-account operations using Zapier, webhooks, and REST APIs while troubleshooting integrations and SMS compliance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

CRM & Funnel Systems Strategist — Lead Magnet CRM at Real Estate investor (PrintGenie-assisted; company name referenced as PRINTgenie)

January 1, 2023 - January 1, 2025

Built a more robust CRM and automation layer within a PrintGenie business and developed Lead Magnet CRM as a standalone offering. Designed CRM systems and automated funnels purpose-built for real estate investors, including probate and foreclosure lead-generation campaigns. Built automated follow-up sequences across email and SMS and developed websites, funnels, and nurture workflows supporting the full investor acquisition pipeline.

Omnichannel Marketing Consultant — PrintGenie at PRINTgenie

January 1, 2022 - January 1, 2025

Consulted on and executed omnichannel direct-mail marketing automation strategy—integrating postcards, letters, and greeting card campaigns with digital marketing and CRM workflows. Advised on list-building, skip tracing, and 'Driving for Dollars' marketing systems for real estate investor clients. Supported webhook and API integration planning to connect the platform to external CRMs and marketing tools.

Founder & Chief Marketing Officer at HighLevel-VA

January 1, 2021 - Present

Founded and scaled an agency delivering done-for-you GoHighLevel CRM builds, automation, and marketing systems for SMB clients across real estate, healthcare, home services, wellness, and coaching. Architected complete GHL environments from the ground up: pipelines, custom fields, calendars, forms, and multi-step automated workflows aligned to each client’s sales process. Designed and deployed automated lead nurture systems combining email, SMS, and voice touchpoints to move leads through the full funnel with minimal manual intervention. Built high-converting lead capture funnels and landing pages including zero-JavaScript, self-contained HTML builds for stable live hosting. Configured and troubleshot integrations via Zapier, webhooks, and APIs; managed A2P10DLC registration and SMS compliance across client accounts. Built reusable GHL snapshots and SOPs; managed multi-client, concurrent operations while overseeing end-to-end CRM data hygiene and marketing operations.