I am a business strategist helping brands, businesses of all sizes, and organizations unlock growth through strategic insight, transformation, and execution. My experience spans multi-channel business leadership across retail, ecommerce, CPG, and consumer sectors, including direct leadership of $1B+ portfolios. Known for identifying opportunities, shaping strategy, and delivering measurable business results, I partner across functions to transform data, customer insights, and market opportunities into actionable strategies that drive scalable growth.…

Christine Hein

I am a business strategist helping brands, businesses of all sizes, and organizations unlock growth through strategic insight, transformation, and execution. My experience spans multi-channel business leadership across retail, ecommerce, CPG, and consumer sectors, including direct leadership of $1B+ portfolios. Known for identifying opportunities, shaping strategy, and delivering measurable business results, I partner across functions to transform data, customer insights, and market opportunities into actionable strategies that drive scalable growth.…

Available to hire

I am a business strategist helping brands, businesses of all sizes, and organizations unlock growth through strategic insight, transformation, and execution. My experience spans multi-channel business leadership across retail, ecommerce, CPG, and consumer sectors, including direct leadership of $1B+ portfolios.

Known for identifying opportunities, shaping strategy, and delivering measurable business results, I partner across functions to transform data, customer insights, and market opportunities into actionable strategies that drive scalable growth.

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Skills

Experience Level

Microsoft Word
Expert
Microsoft Powerpoint
Expert
Microsoft Office
Expert
ChatGPT
Expert
Data Visualization
Expert
Microsoft Excel
Expert
Branding
Expert
Google Drive
Expert
Leadership
Expert
Presentation Design
Expert
Brand Identity
Expert
Claude
Intermediate
Power BI
Intermediate
SEO Copywriting
Intermediate
CRM
Intermediate
SQL
Intermediate
Salesforce
Intermediate
Tableau
Intermediate
GA4
Intermediate
SEMrush
Intermediate
Google Ads
Beginner
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Language

English
Fluent

Work Experience

Senior Director of Sales – Supplier Partnerships at Vistar (A Division of Performance Food Group)
March 1, 2025 - October 1, 2025
Key member of the leadership team supporting a ~$4B growth initiative; built a prioritization model across a broad portfolio of +1,000 candy, snack and beverage CPG suppliers; developed TAM/SAM/SOM logic in Salesforce to size and qualify key supplier opportunities; drove cross-divisional awareness of 3PL and cold-chain parcel capabilities.
Senior Director of Merchandising - Pet Hardgoods, Care & Clean-up at PetSmart, LLC
January 1, 2023 - January 1, 2024
Led a team of 9 buyers across a $3B product portfolio; owned supplier JBPs and 3-year roadmap planning; collaborated with cross-functional teams to align category strategies with corporate growth objectives.
Director of Merchandising - Online Paint, Paint Accessories at The Home Depot, Inc.
January 1, 2012 - January 1, 2022
Directed omnichannel merchandising for a $1B portfolio; implemented category management strategies; led 8-person team; improved conversion rates and delivered growth across online paint and accessories.
Product Owner - Paint IT Software Product Development at The Home Depot, Inc.
January 1, 2015 - January 1, 2018
Business lead for enterprise paint platform initiative; deployed across 2,000+ locations; enabled in-store tinting operations and customer data capture; developed Tableau dashboards for actionable insights.
Senior Merchant – Appliances at Best Buy Company, Inc.
January 1, 2010 - January 1, 2012
Led merchandising team; drove profitability improvements through vendor negotiations; redesigned promotional strategies and achieved category growth.
Senior Manager – Strategy & Trend at Best Buy Company, Inc.
January 1, 2008 - January 1, 2010
Delivered ongoing sales growth by leveraging cross-category strategy and macro trends in CPG and consumer electronics.
Merchant / Buyer – Camcorders at Best Buy Company, Inc.
January 1, 2005 - January 1, 2008
Secured supplier funding and exceeded margin targets through vendor negotiations and strategic assortment planning.
Buyer Analyst – Camcorders at Best Buy Company, Inc.
June 3, 2002 - January 3, 2005
- Optimized product listings for BestBuy.com; improved category strategy and online performance.

Education

Bachelor of Science in Retail Merchandising & Fashion at University of Minnesota – Twin Cities
September 23, 1998 - May 27, 2002

Qualifications

The Complete Skilled Negotiator
May 1, 2012 - May 4, 2012

Industry Experience

Retail, Software & Internet, Manufacturing, Professional Services, Consumer Goods, Wholesale & Distribution
    paper Professional Overview & Career Accomplishments

    PROFESSIONAL PROFILE

    What sets me apart?
    I help brands, businesses of all sizes, and organizations unlock growth by turning market insight, customer understanding, and strategic opportunity into scalable business outcomes. My leadership experience spans Fortune 50 retail, ecommerce, CPG, and consumer sectors, with measurable impact across portfolios from millions to $1B+.

    TEAM LEADERSHIP: As a leader, I aim to influence, inspire, and develop teams by creating a strong vision that motivates across all levels. Clear communication across teams helps me to effectively lead while ensuring clear ownership and accountability.
    STRATEGIC PLANNING & EXECUTION: My strategic lens helps me connect data & insights to identify unique opportunities. My focus on process ensures efficient execution while maintaining alignment across leadership and cross-functional teams for shared goals and outcomes.
    PARTNERSHIP & GROWTH LEADERSHIP: I am courageous and curious, always seeking new opportunities to drive impactful results. I’m not afraid to take risks, challenge the status quo, and evolve strategies to achieve breakthrough results.

    CAREER ACCOMPLISHMENTS

    Merchandising & Sales Growth

    • Led scoping of 2024 merchandising strategies for total pet care & clean-up categories, delivering +2% YoY growth.

    • Led pilot, testing, and scale implementation of BOPiS fulfilled tinted paint in 2020/2021, delivering a +1020bps 2-year sales increase versus control store compares and +47% 1-year full-scale sales comp.

    • Championed pilot removing minimum dollar purchase requirements for free shipping across primary categories in 2021/2022, driving units/order +2% YoY and AOV +15.5% YoY.

    Omni Channel Optimization

    • Created a weighted scoring model to prioritize 1,400 CPG suppliers across key growth criteria, enabling focused investment in high-value brands.

    • Led team and piloted immediate online price match for key pet care categories, driving sales +75% versus baseline and units +105%.

    • Championed pilot of key vendor turn and promise time reduction in 2021/2022, improving bottom-funnel conversion by +2.7%.

    • Instituted an always-on review and optimization strategy for SEO top-tracked category terms, capturing peak market share with record ~32% SOV in May 2021.

    Customer Experience

    • Led cross-channel HABA customer experience strategy (in-store + online), delivering sales +4% YoY, units +5% YoY, and visits +2% YoY.

    • Led Paint Color and Project Color app launch, driving +288% YoY visits and +16% weekly unique visitors.

    • Directed B2B Pro Paint digital experience and expanded Pro Paint Rewards across B2C/B2B channels, driving +535bps sales growth.