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Creative and pragmatic solutions that build equity and measurable impact. Hi, I am a marketing and communications professional with 18+ years of experience across diverse industries. I am a hands-on practitioner equally comfortable in both strategic roles and tactical execution, and bring the insights of both sides of that coin to every project. My career spans agency and in-house leadership roles, where I’ve led creative teams, forged strategic partnerships, and accelerated revenue by aligning brand identity with market opportunities and customer needs. I can equally provide the insights you might be looking for or the skills you need to get the job done. • marketing and digital strategy • brand marketing • communications plans • comprehensive brand guides • website design and build • content development • and much more! You can learn more about my services at _Website not available. Sign in: https://www.twine.net/signup_…Creative and pragmatic solutions that build equity and measurable impact. Hi, I am a marketing and communications professional with 18+ years of experience across diverse industries. I am a hands-on practitioner equally comfortable in both strategic roles and tactical execution, and bring the insights of both sides of that coin to every project. My career spans agency and in-house leadership roles, where I’ve led creative teams, forged strategic partnerships, and accelerated revenue by aligning brand identity with market opportunities and customer needs. I can equally provide the insights you might be looking for or the skills you need to get the job done. • marketing and digital strategy • brand marketing • communications plans • comprehensive brand guides • website design and build • content development • and much more! You can learn more about my services at _Website not available. Sign in: https://www.twine.net/signup_

Christine Picheca

Marketing Strategist, Brand Strategist, Content Creator, +7

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Creative and pragmatic solutions that build equity and measurable impact. Hi, I am a marketing and communications professional with 18+ years of experience across diverse industries. I am a hands-on practitioner equally comfortable in both strategic roles and tactical execution, and bring the insights of both sides of that coin to every project. My career spans agency and in-house leadership roles, where I’ve led creative teams, forged strategic partnerships, and accelerated revenue by aligning brand identity with market opportunities and customer needs. I can equally provide the insights you might be looking for or the skills you need to get the job done. • marketing and digital strategy • brand marketing • communications plans • comprehensive brand guides • website design and build • content development • and much more! You can learn more about my services at _Website not available. Sign in: https://www.twine.net/signup_…Creative and pragmatic solutions that build equity and measurable impact. Hi, I am a marketing and communications professional with 18+ years of experience across diverse industries. I am a hands-on practitioner equally comfortable in both strategic roles and tactical execution, and bring the insights of both sides of that coin to every project. My career spans agency and in-house leadership roles, where I’ve led creative teams, forged strategic partnerships, and accelerated revenue by aligning brand identity with market opportunities and customer needs. I can equally provide the insights you might be looking for or the skills you need to get the job done. • marketing and digital strategy • brand marketing • communications plans • comprehensive brand guides • website design and build • content development • and much more! You can learn more about my services at _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Toronto, Canada

Creative and pragmatic solutions that build equity and measurable impact.

Hi, I am a marketing and communications professional with 18+ years of experience across diverse industries. I am a hands-on practitioner equally comfortable in both strategic roles and tactical execution, and bring the insights of both sides of that coin to every project.

My career spans agency and in-house leadership roles, where I’ve led creative teams, forged strategic partnerships, and accelerated revenue by aligning brand identity with market opportunities and customer needs.

I can equally provide the insights you might be looking for or the skills you need to get the job done.
• marketing and digital strategy
• brand marketing
• communications plans
• comprehensive brand guides
• website design and build
• content development
• and much more!

You can learn more about my services at Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Intermediate

Work Experience

Marketing Strategist / Principal at Minerva Creative Strategy

January 1, 2022 - Present

Outsourced marketing management, strategy and creative; led brand, content and digital strategies; developed email campaigns for a digital educational product; created a multi-channel marketing plan; built visual identity and a website to position clients; implemented month-to-month plans to accelerate growth.

Marketing Director at KubikGlobal (Experiential Marketing Agency)

November 1, 2017 - February 28, 2021

Head of marketing for new business initiatives, advertising and promotions, brand identity, internal and external communications, and lead generation; developed integrated marketing and sales strategies; planned PPC, social selling and digital content campaigns; managed media relations and sponsorships; supervised creative teams and agency partners.

Marketing Director at Kubik Maltbie

November 1, 2017 - February 28, 2021

Marketing Director for a subsidiary specializing in design/build of museum interiors, travelling exhibits, and specialty interiors; led brand integration, capability packaging, and global sales enablement; unified regional offices with a strengthened brand; pivoted to digital campaigns and nurtured untapped client segments.

Marketing Director at SEVEN CONTINENTS Corporation

May 1, 2016 - November 30, 2017

Head of marketing for new business initiatives, RFPs and sales presentations, product launches; developed marketing/sales strategies; created sales collateral; managed budgets; established a consistent global brand voice and coordinated regional brand efforts; executed at EuroShop 2017.

Client Strategist at YOUR BRAND Integrated Marketing

October 1, 2015 - December 31, 2015

Senior counsel and team leader; developed experiential, digital and communications marketing strategies; ideated for new business and pitches; led account teams for international brands and drove revenue growth.

Vice President at Jesson + Company Communications

August 1, 2011 - July 31, 2015

Boutique integrated communications and marketing agency leadership; managed P&L, budgets and new business; led a team of 15 professionals; drove campaigns for Mill Street Brewery, Alra Foods, Lufthansa, and William Grant & Sons brands.

Principal at Very Good Food.Communications and Brand Services

January 1, 2006 - December 31, 2011

Consulted on brand strategies and custom content for retail food brands; led creative campaigns and client engagement; delivered measurable brand equity through executed programs.

Online Food Editor / Food Editor-at-Large at Canadian Living Magazine

January 1, 2006 - December 31, 2011

Led brand marketing initiatives for the Canadian Living food division; produced online video content and digital tools; launched a first digital campaign to break 1 million views; created The Foodie-File blog and led experiential live events and spokesperson activities.