Christine Picheca

Available to hire

Creative and pragmatic solutions that build equity and measurable impact. Hi, I am a marketing and communications professional with 18+ years of experience across diverse industries.

About

Creative and pragmatic solutions that build equity and measurable impact.

Hi, I am a marketing and communications professional with 18+ years of experience across diverse industries. I am a hands-on practitioner equally comfortable in both strategic roles and tactical execution, and bring the insights of both sides of that coin to every project.

My career spans agency and in-house leadership roles, where I’ve led creative teams, forged strategic partnerships, and accelerated revenue by aligning brand identity with market opportunities and customer needs.

I can equally provide the insights you might be looking for or the skills you need to get the job done.
• marketing and digital strategy
• brand marketing
• communications plans
• comprehensive brand guides
• website design and build
• content development
• and much more!

You can learn more about my services at Website not available. Sign in: https://www.twine.net/signup

  • 19 years' experience
  • Joined March 2026

Languages

  • EnglishFluent
  • ItalianIntermediate

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Manufacturing
  • Retail

More experts in Toronto, Canada

Work experience· 8 roles

Marketing Strategist / Principal · Minerva Creative StrategyJan 2022 – Present · 4 yrs 11 mos

Outsourced marketing management, strategy and creative; led brand, content and digital strategies; developed email campaigns for a digital educational product; created a multi-channel marketing plan; built visual identity and a website to position clients; implemented month-to-month plans to accelerate growth.

Marketing Director · Kubik MaltbieNov 2017 – Feb 2021 · 3 yrs 4 mos

Marketing Director for a subsidiary specializing in design/build of museum interiors, travelling exhibits, and specialty interiors; led brand integration, capability packaging, and global sales enablement; unified regional offices with a strengthened brand; pivoted to digital campaigns and nurtured untapped client segments.

Marketing Director · KubikGlobal (Experiential Marketing Agency)Nov 2017 – Feb 2021 · 3 yrs 4 mos

Head of marketing for new business initiatives, advertising and promotions, brand identity, internal and external communications, and lead generation; developed integrated marketing and sales strategies; planned PPC, social selling and digital content campaigns; managed media relations and sponsorships; supervised creative teams and agency partners.

Marketing Director · SEVEN CONTINENTS CorporationMay 2016 – Nov 2017 · 1 yr 7 mos
Client Strategist · YOUR BRAND Integrated MarketingOct 2015 – Dec 2015 · 3 mos
Vice President · Jesson + Company CommunicationsAug 2011 – Jul 2015 · 4 yrs
Online Food Editor / Food Editor-at-Large · Canadian Living MagazineJan 2006 – Dec 2011 · 6 yrs
Principal · Very Good Food.Communications and Brand ServicesJan 2006 – Dec 2011 · 6 yrs

Education

Canadian Risk Management Designation · University of Toronto2016 – 2026
Culinary Management · George Brown College1994 – 1996
Honours Bachelor of Arts in English and Political Science · University of Western Ontario1988 – 1991

Certifications and awards

Canadian Risk Management Designation2016 – 2026

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