Available to hire
I am a multilingual marketer and creative strategist who thrives at the intersection of language, storytelling, and growth. I help brands navigate cross-cultural landscapes, translate complex ideas into compelling narratives, and drive high-value outcomes through data-informed marketing and creative execution.
Over the past decade, I’ve built and scaled B2B and B2C programs across enterprise tech, digital channels, and consumer communities, from social video to regional market expansions. I’m passionate about bridging gaps, pairing rigorous brand strategy with hands-on delivery, and mentoring teams toward sustainable impact.
Experience Level
Language
English
Fluent
German
Advanced
French
Intermediate
Work Experience
Co-Founder at Glitzerwelt PR Consulting
December 1, 2023 - PresentCo-founded a boutique PR agency built on a dual-engine model, driving business development and end-to-end account management for high-value B2B and B2C clients; pioneered a short-form social video production unit and cross-platform, consumer-engagement strategies across major Chinese digital ecosystems; led cross-cultural storytelling and international client growth.
Regional Digital Channel Manager → Global Social Media Strategist at UL Solutions
November 1, 2021 - PresentLed the enterprise Channel Effectiveness Project to achieve a 101% YoY increase in LinkedIn engagement; engineered a data-driven omnichannel activation strategy and content calendar; delivered premium brand work and earned executive recognition. Architected a global, cross-functional framework aligning stakeholders and creative assets, scaling a YouTube channel revamp and ensuring compliance across markets.
Project Manager at Beijing Chamber of Industry & Commerce
January 1, 2021 - PresentHand-selected as the youngest Project Manager to lead across-cultural consulting for European SMEs entering the Chinese market; directed market-entry strategy and localized marketing and communications execution.
Corporate Communications Intern (Full-time) at Mercedes-Benz
March 1, 2018 - June 1, 2018Led agile, high-impact rotational responsibilities across corporate communications; supported media relations, crisis mitigation, and on-site execution for major product launches; helped coordinate internal and external communications during high-visibility campaigns.
Education
Joint-Master in Journalism, Media and Globalization at Aarhus University + University of Hamburg
January 1, 2021 - June 24, 2026BA in German Language and Literature at Beijing Institute of Technology
January 1, 2020 - January 1, 2021Bachelor Exchange Program, German Studies at University of Mannheim
January 1, 2018 - January 1, 2018Qualifications
Certified LinkedIn Content and Creative Design Professional
January 1, 2025 - June 24, 2026ANA Marketing Professional
January 1, 2025 - June 24, 2026Lean & Six Sigma Yellow Belt
January 1, 2023 - June 24, 2026Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Gaming
Experience Level
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