I am a multilingual marketer and creative strategist who thrives at the intersection of language, storytelling, and growth. I help brands navigate cross-cultural landscapes, translate complex ideas into compelling narratives, and drive high-value outcomes through data-informed marketing and creative execution. Over the past decade, I've built and scaled B2B and B2C programs across enterprise tech, digital channels, and consumer communities, from social video to regional market expansions. I'm passionate about bridging gaps, pairing rigorous brand strategy with hands-on delivery, and mentoring teams toward sustainable impact.

I am a multilingual marketer and creative strategist who thrives at the intersection of language, storytelling, and growth. I help brands navigate cross-cultural landscapes, translate complex ideas into compelling narratives, and drive high-value outcomes through data-informed marketing and creative execution. Over the past decade, I've built and scaled B2B and B2C programs across enterprise tech, digital channels, and consumer communities, from social video to regional market expansions. I'm passionate about bridging gaps, pairing rigorous brand strategy with hands-on delivery, and mentoring teams toward sustainable impact.

Available to hire

I am a multilingual marketer and creative strategist who thrives at the intersection of language, storytelling, and growth. I help brands navigate cross-cultural landscapes, translate complex ideas into compelling narratives, and drive high-value outcomes through data-informed marketing and creative execution.

Over the past decade, I’ve built and scaled B2B and B2C programs across enterprise tech, digital channels, and consumer communities, from social video to regional market expansions. I’m passionate about bridging gaps, pairing rigorous brand strategy with hands-on delivery, and mentoring teams toward sustainable impact.

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Language

English
Fluent
German
Advanced
French
Intermediate

Work Experience

Co-Founder at Glitzerwelt PR Consulting
December 1, 2023 - Present
Co-founded a boutique PR agency built on a dual-engine model, driving business development and end-to-end account management for high-value B2B and B2C clients; pioneered a short-form social video production unit and cross-platform, consumer-engagement strategies across major Chinese digital ecosystems; led cross-cultural storytelling and international client growth.
Regional Digital Channel Manager → Global Social Media Strategist at UL Solutions
November 1, 2021 - Present
Led the enterprise Channel Effectiveness Project to achieve a 101% YoY increase in LinkedIn engagement; engineered a data-driven omnichannel activation strategy and content calendar; delivered premium brand work and earned executive recognition. Architected a global, cross-functional framework aligning stakeholders and creative assets, scaling a YouTube channel revamp and ensuring compliance across markets.
Project Manager at Beijing Chamber of Industry & Commerce
January 1, 2021 - Present
Hand-selected as the youngest Project Manager to lead across-cultural consulting for European SMEs entering the Chinese market; directed market-entry strategy and localized marketing and communications execution.
Corporate Communications Intern (Full-time) at Mercedes-Benz
March 1, 2018 - June 1, 2018
Led agile, high-impact rotational responsibilities across corporate communications; supported media relations, crisis mitigation, and on-site execution for major product launches; helped coordinate internal and external communications during high-visibility campaigns.

Education

Joint-Master in Journalism, Media and Globalization at Aarhus University + University of Hamburg
January 1, 2021 - June 24, 2026
BA in German Language and Literature at Beijing Institute of Technology
January 1, 2020 - January 1, 2021
Bachelor Exchange Program, German Studies at University of Mannheim
January 1, 2018 - January 1, 2018

Qualifications

Certified LinkedIn Content and Creative Design Professional
January 1, 2025 - June 24, 2026
ANA Marketing Professional
January 1, 2025 - June 24, 2026
Lean & Six Sigma Yellow Belt
January 1, 2023 - June 24, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Gaming