I’m a marketing and content professional based in Glasgow, with 5+ years of hands-on experience building campaigns, managing partnerships, and creating creative content across social, digital, e-commerce, advertising,…
I’m a marketing and content professional based in Glasgow, with 5+ years of hands-on experience building campaigns, managing partnerships, and creating creative content across social, digital, e-commerce, advertising, and events. I’m especially drawn to storytelling that feels authentic to the audience, whether that’s planning a seasonal campaign, coordinating creators and influencers, or bringing an idea all the way through production.
I also build golf-focused work through my business, EvenParProject, where I develop the brand and create photography and video for golf courses, businesses, and golf trips. I enjoy working end-to-end—from strategy and visual direction to being behind the camera, so content delivers both creative quality and clear commercial outcomes.
This video was a highlight of what different areas of service Even Par Project can provide within the golf industry. The visuals serve as examples of different stylings that have been shot in the process to highlight filming prowess.
Founded and developed a golf-focused creative and content business centered on authentic storytelling. Built the brand from the ground up, including creative direction, visual identity, website, content strategy, and commercial offering. Create photography and video for golf courses, brands, businesses, and golf trips for social and digital channels. Developed a commercial model and sales funnel, and led client projects from initial idea to production and delivery. Created trip content packages ranging from social-first deliverables to cinematic films and longer-form documentaries, while managing day-to-day operations including client relations, marketing, sales, and business development.
Led marketing activity across social media, influencer partnerships, commercial content creation, and campaign execution for a leading sim racing brand. Planned and delivered integrated campaigns for major seasonal periods, coordinating creative, marketing, and commercial teams. Managed day-to-day social activity, content calendars, and community communication across multiple platforms, using performance monitoring to inform future activity. Planned, shot, and edited photography and video for social, e-commerce, product launches, advertising, and events. Supported ambassadors, influencers, and commercial partners, including campaigns with high-profile creator Jimmy Broadbent, and contributed marketing assets for exhibitions and trade/community events. Supported product launches and market research through supplier coordination and testing/launch preparation.
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