Strategic digital marketing and social media specialist with 7+ years of experience helping businesses strengthen their online presence, generate qualified leads, and accelerate growth through integrated marketing strategies. Skilled in managing multi-channel campaigns across social media, SEO, email marketing, content marketing, and paid promotions. Experienced working with international clients and remote teams across Singapore and Indonesia. Recognized for launching high-impact campaigns, improving customer engagement, increasing revenue, and delivering consistent KPI results through data-driven optimization and cross-functional collaboration.

Chris ty Eugenia Saerang I n donesia

Strategic digital marketing and social media specialist with 7+ years of experience helping businesses strengthen their online presence, generate qualified leads, and accelerate growth through integrated marketing strategies. Skilled in managing multi-channel campaigns across social media, SEO, email marketing, content marketing, and paid promotions. Experienced working with international clients and remote teams across Singapore and Indonesia. Recognized for launching high-impact campaigns, improving customer engagement, increasing revenue, and delivering consistent KPI results through data-driven optimization and cross-functional collaboration.

Available to hire

Strategic digital marketing and social media specialist with 7+ years of experience helping businesses strengthen their online presence, generate qualified leads, and accelerate growth through integrated marketing strategies. Skilled in managing multi-channel campaigns across social media, SEO, email marketing, content marketing, and paid promotions.

Experienced working with international clients and remote teams across Singapore and Indonesia. Recognized for launching high-impact campaigns, improving customer engagement, increasing revenue, and delivering consistent KPI results through data-driven optimization and cross-functional collaboration.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Social Media Manager at Bizsquare Management Consultants Pte. Ltd. - Singapore (Remote)
May 1, 2023 - May 1, 2026
Developed and executed integrated social media strategies across Facebook, Instagram, LinkedIn, and YouTube, increasing overall engagement by ~35% through strategic content planning and audience-focused campaigns. Planned and managed a monthly content calendar (20–30 pieces) to ensure consistent brand messaging across multiple business units. Produced marketing assets including graphics, short-form videos, promotional ads, infographics, EDMs, and SEO-driven copy. Generated 30–50 qualified inbound leads per month via organic social media, landing pages, content marketing, and SEO initiatives. Designed and distributed weekly EDM campaigns achieving ~30–40% open rate and ~4–8% click-through rate. Optimized performance using analytics and audience insights to improve engagement and identify high-performing content opportunities while maintaining consistent visual identity and brand voice. Managed multiple concurrent projects and clients while consistently meeting KPIs.
Junior Operations Executive at Revo U. - Indonesia (Remote)
November 1, 2022 - April 1, 2023
Independently onboarded 128 new stakeholders in a single intake (January 2023), managing end-to-end onboarding from planning and preparation to execution and post-onboarding support. Led onboarding logistics by preparing training materials, coordinating schedules, conducting stakeholder briefings, and ensuring participants were successfully onboarded within project timelines. Coordinated operational processes supporting hundreds of learners while maintaining high service quality and timely issue resolution. Worked cross-functionally with marketing, student success, and academic teams to streamline workflows and improve operational efficiency. Reduced response time for internal operational requests by ~20% through improved workflow coordination and documentation. Maintained accurate operational records and performance reports to support business decision-making in a fast-paced startup environment while meeting deadlines.
Junior Operations Executive at RevoU - Indonesia (Remote)
November 1, 2022 - April 1, 2023
Independently onboarded 128 new stakeholders in a single intake (January 2023), managing end-to-end onboarding from planning and preparation through execution and post-onboarding support. Led onboarding logistics by preparing training materials, coordinating schedules, conducting stakeholder briefings, and ensuring participants were onboarded within project timelines. Coordinated operational processes supporting hundreds of learners while maintaining service quality and resolving issues timely. Worked cross-functionally with marketing, student success, and academic teams to streamline workflows and improve operational efficiency, reducing internal request response time by ~20% via improved coordination and documentation. Maintained accurate operational records and performance reports for business decision-making and managed multiple priorities in a fast-paced startup environment while meeting deadlines.
Operations Executive at Bungkus Pte Ltd. - Singapore (Remote)
November 1, 2021 - October 1, 2022
Independently onboarded 20+ merchant partners within the first month, managing merchant onboarding, account setup, training, and operational readiness to accelerate platform growth. Designed and executed interactive in-app marketing campaigns that increased monthly revenue by 20%, driving higher customer engagement, repeat purchases, and promotional campaign performance. Ensured high fulfillment delivery rates during peak seasonal periods (Christmas, New Year, Chinese New Year) by closely coordinating with merchants, delivery partners, and internal teams to maintain operational excellence despite surging order volumes. Collaborated with cross-functional teams including marketing, customer support, and operations to launch promotional campaigns and ensure seamless execution. Monitored merchant performance and operational KPIs, proactively resolving issues to improve service quality and customer satisfaction. Streamlined onboarding and operational workflows to reduce setup time and impro
Social Media Executive at Lifestyle Retreats - Bali
December 1, 2018 - April 20, 2020
Managed social media marketing for multiple luxury hospitality properties, overseeing Facebook, Instagram, and other digital channels with a combined audience of 50,000+ followers. Increased average social media engagement by ~40% through strategic content planning, visual storytelling, and community engagement initiatives. Planned and executed monthly content calendars (25–35 posts per property) maintaining consistent brand identity across multiple brands. Produced monthly performance reports analyzing audience growth, engagement, reach, impressions, and campaign effectiveness to optimize future marketing strategies. Initiated and managed collaborations with 50+ international influencers and content creators to increase brand visibility and organic reach. Worked closely with marketing and resort management teams to develop promotional campaigns supporting seasonal offers and occupancy goals, responded to customer inquiries via social media while maintaining brand reputation, and ide
Marketing Communication Executive at My Dream Bridal & Wedding - Bali
November 1, 2017 - November 1, 2018
Managed the company website and social media platforms, increasing online inquiries through consistent content creation and digital promotions. Developed marketing campaigns contributing to approximately 20–30 qualified customer inquiries per month. Produced engaging promotional content including photography and copywriting to strengthen the company’s digital presence. Built and maintained relationships with 50+ hotel partners and event vendors across Bali, negotiating and renewing partnership agreements to ensure competitive rates and long-term collaborations. Coordinated marketing communications throughout the customer journey, from inquiry to event execution, and assisted in planning and coordinating luxury wedding events involving multiple vendors and stakeholders. Supported event operations to ensure seamless execution and exceptional client satisfaction and collaborated with photographers, decorators, venues, and hospitality partners to deliver premium wedding experiences.

Education

Bachelor's Degree in Tourism Management at Bali Tourism Institute (STPN Nusa Dua Bali)
January 1, 2013 - January 1, 2017
Senior High School at SM AK 2 BPK Penabur Bandung
January 1, 2010 - January 1, 2013
Bachelor's Degree in Tourism Management at Bali Tourism Institute (STP Nusa Dua Bali)
January 1, 2013 - January 1, 2017
Senior High School at SM AK 2 BPK Penabur Bandung
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Travel & Hospitality, Professional Services, Media & Entertainment