Hi, I’m Ciara Kennelly, a Junior Creative Paid Media specialist who blends social-first creativity with performance. I hold an MSc in Digital Transformation & AI and have hands-on experience in paid social/search, creative testing, and actionable reporting. I've set up campaigns for NIVEA, Oysho, and Lefties, translating cultural insights into high-ROAS ads. I also lead AI-assisted workflows (Azure OpenAI + no-code) to improve efficiency, deliver KPI-driven optimization, and drive revenue uplift for clients. My work prioritizes scalable asset production, experimentation, and clear storytelling that resonates with audiences while hitting targets like ROAS, CPA, and CTR.…Hi, I’m Ciara Kennelly, a Junior Creative Paid Media specialist who blends social-first creativity with performance. I hold an MSc in Digital Transformation & AI and have hands-on experience in paid social/search, creative testing, and actionable reporting. I've set up campaigns for NIVEA, Oysho, and Lefties, translating cultural insights into high-ROAS ads. I also lead AI-assisted workflows (Azure OpenAI + no-code) to improve efficiency, deliver KPI-driven optimization, and drive revenue uplift for clients. My work prioritizes scalable asset production, experimentation, and clear storytelling that resonates with audiences while hitting targets like ROAS, CPA, and CTR.WWWW…