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I'm Ciara Baker, a Visual Communication graduate from Leeds Arts University, with a strong focus on social media content creation and digital storytelling. I create content in the hospitality industry, producing short-form video for Instagram and TikTok that highlights products, in-store experiences, and brand moments, with a clear understanding of what performs well across platforms. My experience spans hospitality brands, small businesses, and independent artists, giving me a solid foundation in design, composition, and storytelling. I'm confident using CapCut and Canva for short-form video and visual content, and my background in Visual Communication informs every project I work on.…I'm Ciara Baker, a Visual Communication graduate from Leeds Arts University, with a strong focus on social media content creation and digital storytelling. I create content in the hospitality industry, producing short-form video for Instagram and TikTok that highlights products, in-store experiences, and brand moments, with a clear understanding of what performs well across platforms. My experience spans hospitality brands, small businesses, and independent artists, giving me a solid foundation in design, composition, and storytelling. I'm confident using CapCut and Canva for short-form video and visual content, and my background in Visual Communication informs every project I work on.

Ciara Baker

Videographer, Video Editor, Photographer, +6

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I'm Ciara Baker, a Visual Communication graduate from Leeds Arts University, with a strong focus on social media content creation and digital storytelling. I create content in the hospitality industry, producing short-form video for Instagram and TikTok that highlights products, in-store experiences, and brand moments, with a clear understanding of what performs well across platforms. My experience spans hospitality brands, small businesses, and independent artists, giving me a solid foundation in design, composition, and storytelling. I'm confident using CapCut and Canva for short-form video and visual content, and my background in Visual Communication informs every project I work on.…I'm Ciara Baker, a Visual Communication graduate from Leeds Arts University, with a strong focus on social media content creation and digital storytelling. I create content in the hospitality industry, producing short-form video for Instagram and TikTok that highlights products, in-store experiences, and brand moments, with a clear understanding of what performs well across platforms. My experience spans hospitality brands, small businesses, and independent artists, giving me a solid foundation in design, composition, and storytelling. I'm confident using CapCut and Canva for short-form video and visual content, and my background in Visual Communication informs every project I work on.

Available to hire

I’m Ciara Baker, a Visual Communication graduate from Leeds Arts University, with a strong focus on social media content creation and digital storytelling. I create content in the hospitality industry, producing short-form video for Instagram and TikTok that highlights products, in-store experiences, and brand moments, with a clear understanding of what performs well across platforms.

My experience spans hospitality brands, small businesses, and independent artists, giving me a solid foundation in design, composition, and storytelling. I’m confident using CapCut and Canva for short-form video and visual content, and my background in Visual Communication informs every project I work on.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Assistant to Food Blogger at Freelance (Food Blogger)

January 1, 2025 - Present

Created original content for TikTok and Instagram tailored to each platform's audience and trends; repurposed high-performing Instagram content for cross-platform engagement; conducted competitor analysis; proposed data-driven content ideas; advised on TikTok strategy; produced a viral TikTok video reviewing a local restaurant that gained 100K+ views and helped the venue sell out within 3 days; provided ongoing content recommendations and strategy support.

Content Creator at JDR Social Media Marketing

June 1, 2024 - Present

Collaborated with the marketing team to develop content for social media; produced graphics, video content, and copy; assisted in analyzing analytics to improve engagement; ensured alignment with brand voice.

Creative Strategy Intern at Venture Beyond

April 1, 2025 - Present

Gained hands-on experience in ad creation for e-commerce brands; trained in Meta Ads Manager and Motion App tools; developed ad concepts, scripts, and visual direction based on audience research; contributed to ideation, design, and post-production; learned editing styles and optimization; presented campaigns for feedback from mentors.

Freelance Social Media Manager at Small Brands & Independent Artists

February 1, 2025 - Present

Planned, created, and managed content across TikTok and Instagram for small businesses and music artists; developed content calendars, produced short-form video using CapCut and Canva, and tracked trends to keep content fresh; collaborated with clients to define aesthetics, tone, and goals to improve reach and engagement.

Freelance Content Creator at Fashion Documentary & Promotional Videos for Artists

March 1, 2025 - Present

Collaborated with peers and industry professionals to create a fashion documentary; produced promotional videos for artists to showcase their music and creative work; gained hands-on experience in filming, editing, and storyboarding while closely collaborating with artists to capture their vision.

Social Media Content Creator at Heavenly Desserts

September 1, 2025 - Present

Led planning, creation, and management of TikTok and Instagram content for a national dessert brand; developed seasonal campaigns, launch content, and brand moments; managed content calendars and produced short-form in-store video; edited content with CapCut and Canva to maximize reach and engagement; analyzed performance to refine strategy and growth.

Retail Assistant at M&S, Primark, Superdrug

January 1, 2021 - Present

Provided high-quality customer service in fast-paced retail environments; developed time management, problem solving, and teamwork; gained customer insight to tailor communication to customer needs; managed inventory and store displays.

Barista and Waitress at Pret, M&S

January 1, 2022 - January 1, 2024

Thrived in fast-paced environments; worked well in a team; maintained customer-focused service; demonstrated creativity and attention to presentation; built a warm, welcoming customer experience.

Founder & Social Media Manager at Sustainable Jewellery Business (Brontae Beau)

January 1, 2024 - Present

Launched and managed a sustainable jewellery business focused on upcycling old jewelry; developed branding, product photography, and packaging; managed all social media strategy and growth; tracked engagement using Instagram Insights and social tools to drive business growth.

Social Media Assistant to Food Blogger (Freelance) at Food Blogger (Freelance)

January 1, 2025 - Present

Created original content for TikTok and Instagram tailored to each platform’s audience and trends; repurposed high-performing Instagram content for TikTok; conducted competitor analysis; proposed data-driven content ideas; advised on TikTok strategy and messaging; produced a viral TikTok video reviewing a local restaurant, achieving 100K+ views and driving restaurant sales; provided ongoing content recommendations to support follower growth and engagement.

Creative Strategy Internship at Venture Beyond

April 1, 2025 - April 7, 2025

One-week intensive internship focused on ad creation for ecommerce brands; trained in Meta Ads Manager, MotionApp, and AI-based creative tools; developed ad concepts, scripts, and visuals based on target audience research; collaborated in teams to design and edit performance-driven ads; learned post-production techniques and presented campaigns to mentors.

Social Media Assistant at Food Blogger (Freelance)

January 1, 2025 - Present

Created original content for TikTok and Instagram, tailored to each platform's audience and trends; repurposed high-performing Instagram content for TikTok, adapting format and messaging for cross-platform engagement; conducted competitor analysis of Nottingham-based influencers to identify top-performing trends and strategies; proposed data-driven content ideas based on performance analytics; advised on TikTok strategy and audience targeting; produced a viral TikTok video reviewing a local restaurant, resulting in 100K+ views and the restaurant selling out within 3 days; provided ongoing content recommendations to support follower growth and engagement.

Freelance Content Creator at Fashion Documentary & Promotional Video Projects

March 1, 2025 - Present

Collaborated with peers and industry professionals to create a fashion documentary exploring trends and sustainability. Produced promotional videos for artists, helping showcase music and creative work to a broader audience, resulting in increased visibility and engagement across platforms. Gained hands-on experience with filming, editing, and storyboarding while working closely with artists to capture their vision.

Social Media Content Creator at Heavenly Desserts (National Brand)

September 1, 2025 - Present

Led the planning, creation, and management of TikTok and Instagram content for a national dessert brand, ensuring consistent brand tone, visual identity, and messaging across platforms. Developed and executed social media strategies aligned with seasonal campaigns and launches; planned content calendars and grid planning; captured and produced short-form video content in-store, collaborating with restaurant teams and development chefs to showcase products and experiences; edited and optimized content using CapCut and Canva, adapting to platform trends to maximize reach and performance; analyzed content performance to refine strategy and improve engagement and follower growth.

Founder & Social Media Manager at Sustainable Jewellery Business (Bronte Beau)

January 1, 2024 - Present

Launched and managed a sustainable jewellery business focused on upcycling old jewelry into eco-friendly pieces. Developed brand identity, including logo design, product photography, and packaging to ensure cohesive brand image. Managed all aspects of social media strategy, posting schedules, and community engagement, resulting in steady follower growth and increased sales. Tracked engagement using Instagram Insights and Hootsuite to adapt strategies for growth.