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I am a content designer, writer and editor with over a decade of experience in finance apps, publishing and script writing.
I work closely with both local and global businesses to create a style and tone that is at home with their brand and product. In my most recent role as Senior Content Designer at fintech app Cleo, my work created some of the highest-performing in-app events, with some campaigns achieving hundreds of thousands of impressions. I have created content for BBC Radio, Jeep, Harley-Davidson, AGA and Centre Parcs, and I enjoy shaping compelling content across client projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Intermediate
Work Experience
Assistant Editor at Archant Dialogue
January 1, 2016 - January 1, 2018Edited, wrote and production managed for Harley-Davidson and Jeep's multi-lingual
magazines. Produced in 5 and 7 languages respectively. I was exclusively in control of the
Russian Jeep magazine
Managing Editor for HOG Canada magazine in Canadian English and French
Sourced ideas and articles from UGC content and pitched to the client
Edited and worked in layout on Adobe InDesign
Selected as a reporter for Camp Jeep, which gave me a closer relationship with both our
client and contributors
Writing for our other clients, including The Gadget Show, BMF, AGA, Center Parcs and
Zoopla
Sourced images from big brands โ including LG, Samsung and Apple โ for The Gadget
Show's bumper-sized publications
Senior Content Designer at Cleo AI Ltd.
January 1, 2022 - December 31, 2025Founding content design principles for the lead product, Cash Advance; led the content-first strategy for the Cash Advance reload product redesign; established UX writing standards and collaborated with product and design teams to improve in-app experiences; focused on in-app events, user education and cross-functional content quality.
Copywriter (Freelance) at Click Intelligence / Word Hound Ltd.
January 1, 2018 - December 31, 2020Wrote large batches of industry-specific blogs and feature articles for a wide variety of clients; crafted website copy and meta-descriptions for independent online shops; acted as sole writer for several clients; created SEO copy using hyperlinks and keywords for online content and campaigns.
Senior Content Designer at Cleo AI Ltd
January 1, 2022 - January 1, 2025Founding content design principles for the lead product, Cash Advance; leading the content-first strategy for the Cash Advance Reload product redesign; prompt engineering; large language models (ChatGPT); leading UX copy for US state and federal laws; advocating for content design and a userโcentered tone; leading creative sprint workshops; mentoring new writers; writing intuitive, user-focused copy for Cleo's voice; collaborating across data, engineering and user research to improve UX.
Copywriter (Freelance) at My Gator Watch
January 1, 2018 - January 1, 2018Generating punchlines for television adverts; creating social media posts tailored to seasonal briefs; using a unique humorous style to match brand tone; developing copy for a range of campaigns and clients.
Education
Bachelor of Arts in English Literature at University of East Anglia
January 1, 2011 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Financial Services, Professional Services, Software & Internet, Travel & Hospitality, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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