Hi, I’m Cici Sun, a marketing professional and content strategist passionate about turning data into engaging stories. I specialize in social media marketing, SEO, content strategy, and UX-driven campaigns, with experience spanning real estate, fashion, and consumer brands. I’m currently pursuing a Master’s in Digital Culture and Society at King’s College London, where I enjoy collaborating across teams to translate insights into creative, measurable outcomes. In my spare time, I love travel writing, photography, and exploring how culture shapes online communities.

Cici Sun

Hi, I’m Cici Sun, a marketing professional and content strategist passionate about turning data into engaging stories. I specialize in social media marketing, SEO, content strategy, and UX-driven campaigns, with experience spanning real estate, fashion, and consumer brands. I’m currently pursuing a Master’s in Digital Culture and Society at King’s College London, where I enjoy collaborating across teams to translate insights into creative, measurable outcomes. In my spare time, I love travel writing, photography, and exploring how culture shapes online communities.

Available to hire

Hi, I’m Cici Sun, a marketing professional and content strategist passionate about turning data into engaging stories. I specialize in social media marketing, SEO, content strategy, and UX-driven campaigns, with experience spanning real estate, fashion, and consumer brands.

I’m currently pursuing a Master’s in Digital Culture and Society at King’s College London, where I enjoy collaborating across teams to translate insights into creative, measurable outcomes. In my spare time, I love travel writing, photography, and exploring how culture shapes online communities.

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Work Experience

Social Media Marketing Intern at Cozee Properties
July 1, 2025 - October 30, 2025
Managed social media accounts and produced property-related and lifestyle content tailored for international students and young professionals. Drove a 20% increase in engagement over previous campaigns by creating short-form videos, infographics, and storytelling around rental tips. Built influencer marketing campaigns with UK-based KOLs and student bloggers to boost brand awareness and tenant inquiries.
Product Marketing Intern at UNIQLO
September 1, 2024 - September 1, 2024
Led upper and mid-funnel strategies for seasonal campaigns, aligning creative direction and messaging across social media, retail, and internal channels to boost awareness and engagement. Visualized product features and sales trends using Excel and Tableau to drive insight-led decisions across Merchandise, Legal Affairs, and Product teams. Organized brand assets, lookbooks, pricing, and market data into a central database, reducing information retrieval time by 30% and streamlining cross-team access.
Digital Marketing Intern at Fonterra
September 1, 2023 - September 1, 2023
Optimized SEO through content structuring and keyword recommendations, boosting organic discoverability by 10%. Led market research on food trends, translating customer needs into solutions to guide NZMP’s commercial and R&D teams in product development. Partnered with Deloitte Consulting to enhance NZMP’s website UX/UI design, creating an interactive user experience.

Education

Master's at King's College London
September 1, 2024 - September 1, 2025
Bachelor's at Macau University of Science and Technology
September 1, 2020 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Education, Travel & Hospitality, Professional Services, Software & Internet