Cindy Cornelia

Marketing Lead at Eartheye Space Singapore

Orchestrated an end-to-end transformation of the company’s digital presence by architecting an analytics-driven multi-page website to improve user journeys and conversion. Increased website traffic by 600%+ through SEO optimization and strategic content positioning. Led omnichannel content strategy across LinkedIn, blog, X, and YouTube, achieving 56% organic LinkedIn follower growth and a 10x rise in post impressions. Automated internal marketing and go-to-market workflows by integrating sales, product, and marketing communications to reduce coordination bottlenecks. Managed Eartheye Space’s inaugural participation at IAC Sydney 2025, handling event logistics, vendor coordination, launch assets, and on-site execution.

Marketing Lead at Eartheye Space (Singapore)

Orchestrated an end-to-end transformation of the company’s digital presence, architecting a multi-page analytics-driven website to improve user journeys and conversion rates. Increased website traffic by 600%+ through SEO optimization and strategic content positioning. Led an omnichannel content strategy across LinkedIn, blog, X, and YouTube, driving 56% organic LinkedIn follower growth and a 10x increase in post impressions. Automated internal marketing and go-to-market workflows by integrating sales, product, and marketing communication to reduce coordination bottlenecks. Managed logistics and execution for Eartheye Space’s inaugural participation at IAC Sydney 2025, including vendor coordination and launch asset handling.

Digital Marketing Lead at Eartheye Space Singapore

Led end-to-end transformation of the company’s digital presence, architecting a multi-page, analytics-driven website that improved user journeys and conversion rates. Increased website traffic by 600%+ through SEO optimization and strategic content positioning. Directed an omnichannel content strategy (LinkedIn, blog, X, YouTube), driving 56% organic LinkedIn follower growth and a 10x rise in post impressions. Automated internal marketing and go-to-market workflows to boost operational efficiency and accelerate campaign execution by 40%.

Marketing Strategist & Business Development at Monadex Singapore

Created Monadex’s brand identity and launched digital platforms that increased online visibility by 270% across Google, Instagram, and TikTok within the first three months. Owned digital strategy and execution across sub-brands, elevating Chalkak Studio to #1 SEO rank in category and driving a 190% increase in organic inbound traffic. Developed content strategies (blogs, Instagram, TikTok) and delivered a TikTok viral impact with posts exceeding 20K views within the first month of account launch.

Marketing Strategist & Business Development at Monadex (Singapore)

Created brand identity and launched digital platforms, driving a 270% increase in online visibility across Google, Instagram, and TikTok within the first 3 months. Owned digital strategy and execution across all sub-brands, elevating Chalkak Studio to #1 SEO rank in category and increasing organic inbound traffic by 190%. Developed content strategies and produced blog and social content. Achieved viral impact on TikTok with posts generating 20K+ views within the first month of account launch.

Digital Strategist & Business Development at Monadex Singapore

Spearheaded brand identity creation and launched digital platforms, achieving a 270% increase in online visibility within the first 3 months. Led digital strategy across sub-brands, elevating Chalkak Studio to #1 SEO rank and driving a 190% increase in organic inbound traffic. Developed comprehensive content strategies and achieved viral TikTok impact with over 20K views in the first month.

Marketing Consultant (Contract) at Wolfgang Creatives Singapore

Directed and optimized paid advertising campaigns across Meta (Facebook/Instagram) and LinkedIn Ads, reducing customer acquisition cost by 15% through continuous performance optimization. Conducted market research and competitive analysis to implement campaigns that improved brand visibility, increased sales, and drove website traffic by 43%. Managed client accounts, project timelines, milestones, and deliverables to produce strategy proposals.

Marketing Consultant (Contract) at Wolfgang Creatives (Singapore)

Directed and optimized paid advertising campaigns across Meta Ads and LinkedIn Ads, reducing customer acquisition cost by 15% via continuous performance optimization. Conducted market research and competitive analysis to implement campaigns that increased brand visibility, sales, and website traffic by 43%. Managed client accounts and project timelines, milestones, and deliverables, contributing to strategic proposals.

Marketing Consultant – Contract at Wolfgang Creatives

Directed and optimized paid advertising campaigns (Facebook/Instagram Meta Ads, LinkedIn Ads), reducing CAC by 15% through ongoing optimization. Conducted market research and competitive analysis to implement campaigns that elevated brand visibility, increased sales, and drove website traffic by 43%. Managed client accounts, timelines, milestones, and deliverables to produce impactful strategy proposals.

Public Relations Junior Associate (Integrated Brands Team) at Edelman Public Relations Kuala Lumpur, Malaysia

Conducted industry research and analysis for clients including Maybank and Unilever to inform strategic marketing and communication plans. Primary liaison for HP Gaming 2022 campaign, managing external communications with KOLs/influencers and exceeding KPIs by 32 media RSVPs and 70+ media coverages for launch events. Supported integrated marketing campaign design and execution, collaborating with internal and client teams to deliver results.

Public Relations Junior Associate (Integrated Brands Team) at Edelman Public Relations (Kuala Lumpur, Malaysia)

Conducted industry research and analysis for high-profile clients including Maybank and Unilever to inform strategic marketing and communication plans. Served as primary liaison for the HP Gaming 2022 campaign, managing external communications with KOLs/influencers and exceeding KPIs with 32 media RSVPs and 70+ media coverages for launch events. Supported the design and execution of integrated marketing campaigns through close collaboration with internal and client teams.

Public Relations Junior Associate (Integrate Brands Team) at Edelman (Kuala Lumpur, Malaysia)

Conducted extensive industry research and analysis for high-profile clients (including Maybank and Unilever) to support strategic marketing and communication plans. Served as primary liaison for HP Gaming 2022 campaign, managing external communications with KOLs/influencers and exceeding KPIs by 32 media RSVPs and 70+ media coverages for launch events. Supported integrated marketing campaign design and execution by collaborating with internal and client teams to deliver results.

Public Relations Junior Associate – Integrate Brands Team at Edelman Public Relations

Conducted industry research for high-profile clients (Maybank, Unilever) to inform strategic marketing and communications plans. Served as primary liaison for HP Gaming 2022 campaign, managing external communications with KOLs/influencers and exceeding KPIs by 32 media RSVPs and 70+ media coverages for launch events. Supported the design and execution of integrated marketing campaigns in collaboration with internal and client teams.

Product Management & Marketing (Part-time) at Threebs.co Kuala Lumpur, Malaysia

Organized and constructed product page layouts for 70+ multinational brands across beauty and lifestyle categories. Conducted competitor and market analysis to implement pricing strategies and identify opportunities. Coordinated Chinese New Year campaign launch across four platforms (including EDM), increasing engagement rate of the campaign landing page and IG page viewer by 128%.

Social Media & Community Management Intern at Grab Holdings Inc. Selangor, Malaysia

Analyzed social media data and engagement, providing insights to improve campaign strategy and customer interactions. Implemented a strategy that increased participation rate of the V-Day contest by more than 9-fold. Shifted 15+ users’ negative sentiments into brand love through fast issue identification and moment marketing. Provided insights to optimize social media performance and customer experience.

Product Management & Marketing (Part-time) at Threebs.co (Kuala Lumpur, Malaysia)

Organized and constructed product page layouts across 70+ multinational brands spanning beauty and lifestyle. Performed competitor and market analysis to implement improved pricing strategies and identify growth opportunities. Coordinated launch of the Chinese New Year campaign across four platforms, including EDM marketing, increasing engagement rate of the campaign landing page and Instagram page viewers by 128%.

Social Media & Community Management Intern at Grab Holdings Inc. (Selangor, Malaysia)

Analyzed social media data and engagement to provide insights that improved campaign strategies and customer interactions. Implemented a marketing strategy that increased participation rate of the V-Day contest by more than 9x. Mitigated customer sentiment by identifying issues quickly and shifting more than 15 users’ negative sentiments into brand love through moment marketing. Provided strategic insights to optimize social media performance and customer experience.

Product Management & Marketing - Part-time at Threebs.co

Organized and structured product pages for 70+ multinational brands; conducted in-depth competitor and market analyses to inform pricing. Coordinated the Chinese New Year campaign across four platforms (including EDM) and increased engagement on campaign landing pages and Instagram by 128%.