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I'm a Creative Digital Designer and Content Specialist with experience supporting large-scale digital platforms, brand communications, and marketing initiatives across government, corporate, and agency environments. I specialize in Sitecore CMS, digital content operations, visual QA, and producing icons, infographics, and digital assets for web and marketing. I have a strong background in multi-brand design across agencies, delivering social media graphics, Google Ads, B2B content, and branding materials for clients in retail, real estate, banking, hospitality, and lifestyle sectors. I bring attention to detail, creative problem-solving, and the ability to manage multiple projects from concept to completion, harnessing a balanced mix of design expertise, digital content management, and cross-functional collaboration.…I'm a Creative Digital Designer and Content Specialist with experience supporting large-scale digital platforms, brand communications, and marketing initiatives across government, corporate, and agency environments. I specialize in Sitecore CMS, digital content operations, visual QA, and producing icons, infographics, and digital assets for web and marketing. I have a strong background in multi-brand design across agencies, delivering social media graphics, Google Ads, B2B content, and branding materials for clients in retail, real estate, banking, hospitality, and lifestyle sectors. I bring attention to detail, creative problem-solving, and the ability to manage multiple projects from concept to completion, harnessing a balanced mix of design expertise, digital content management, and cross-functional collaboration.

Cini Gopinathan

Brand Designer, Graphic Designer, Infographic Designer, +3

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I'm a Creative Digital Designer and Content Specialist with experience supporting large-scale digital platforms, brand communications, and marketing initiatives across government, corporate, and agency environments. I specialize in Sitecore CMS, digital content operations, visual QA, and producing icons, infographics, and digital assets for web and marketing. I have a strong background in multi-brand design across agencies, delivering social media graphics, Google Ads, B2B content, and branding materials for clients in retail, real estate, banking, hospitality, and lifestyle sectors. I bring attention to detail, creative problem-solving, and the ability to manage multiple projects from concept to completion, harnessing a balanced mix of design expertise, digital content management, and cross-functional collaboration.…I'm a Creative Digital Designer and Content Specialist with experience supporting large-scale digital platforms, brand communications, and marketing initiatives across government, corporate, and agency environments. I specialize in Sitecore CMS, digital content operations, visual QA, and producing icons, infographics, and digital assets for web and marketing. I have a strong background in multi-brand design across agencies, delivering social media graphics, Google Ads, B2B content, and branding materials for clients in retail, real estate, banking, hospitality, and lifestyle sectors. I bring attention to detail, creative problem-solving, and the ability to manage multiple projects from concept to completion, harnessing a balanced mix of design expertise, digital content management, and cross-functional collaboration.

Available to hire

I’m a Creative Digital Designer and Content Specialist with experience supporting large-scale digital platforms, brand communications, and marketing initiatives across government, corporate, and agency environments.

I specialize in Sitecore CMS, digital content operations, visual QA, and producing icons, infographics, and digital assets for web and marketing. I have a strong background in multi-brand design across agencies, delivering social media graphics, Google Ads, B2B content, and branding materials for clients in retail, real estate, banking, hospitality, and lifestyle sectors. I bring attention to detail, creative problem-solving, and the ability to manage multiple projects from concept to completion, harnessing a balanced mix of design expertise, digital content management, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Hindi

Advanced

Malayalam

Fluent

Marathi (Marāṭhī)

Advanced

Norwegian

Intermediate

Work Experience

Designer & Content Management Specialist at Dubai Department of Economy & Tourism (DET)

March 1, 2024 - Present

Manage daily content updates across Visit Dubai, IID, and DET websites using Sitecore CMS, ensuring accuracy, consistency, and timely publishing. Design icons, infographics, and digital assets that align with brand guidelines and support web and marketing needs. Upload press releases, reports, and multimedia content with structured metadata to improve search accuracy and editorial workflows. Conduct comprehensive website audits, resolving image and icon misalignment issues and ensuring visual consistency after deployments. Validate new modules and image rendering within BAU4 testing environments, contributing to smoother digital rollouts. Apply ongoing Figma training to support interface updates and collaborative design tasks. Optimize backend SVG icon code to ensure seamless rendering and improved performance across platforms.

Marketing Executive at Maxell Group

September 1, 2023 - January 1, 2024

Led design of social media graphics and campaigns, created B2B content and branding assets, and managed posting schedules. Analyzed engagement metrics to inform marketing strategy and coordinated supplier registration forms and product catalog updates. Supported HR-led events and internal communications to reinforce brand messaging.

Graphic Designer & Art Director at First Choice IT Solutions

September 1, 2022 - April 1, 2023

Led ideation and execution of 11+ design projects, delivering social media campaigns and brand assets with strong creative direction. Guided a junior designer to improve workflow efficiency and ensure brand alignment. Designed visual identities and campaign assets for 15+ brands across F&B, lifestyle, fragrance, and retail, contributing to high client satisfaction.

Graphic Designer at Puretech Digital

February 1, 2019 - May 1, 2021

Created high-performing digital assets including social media graphics, website banners, email templates, infographics, and Google Ads. Collaborated with copywriters and account managers to produce client-ready assets and maintained a centralized design asset library to streamline workflows.

Graphic Designer at White Rivers Media

May 1, 2016 - September 1, 2018

Designed visual content for 6+ major brands including Indianivesh, Growels 101, HDFC Bank, Hamleys, Spartan Poker, and Bank of Baroda. Contributed to above-average campaign engagement and strong client satisfaction through compelling graphics and on-brand visuals.