Cini Gopinathan

Designed high-conversion Google Ads; delivered 5+ high-quality designs daily; Increased lead generation by 30% for a real estate campaign.

Manage daily content updates across Visit Dubai, IID, and DET websites using Sitecore CMS, ensuring accuracy, consistency, and timely publishing. Design icons, infographics, and digital assets that align with brand guidelines and support web and marketing needs. Upload press releases, reports, and multimedia content with structured metadata to improve search accuracy and editorial workflows. Conduct comprehensive website audits, resolving image and icon misalignment issues and ensuring visual consistency after deployments. Validate new modules and image rendering within BAU4 testing environments, contributing to smoother digital rollouts. Apply ongoing Figma training to support interface updates and collaborative design tasks. Optimize backend SVG icon code to ensure seamless rendering and improved performance across platforms.

Led design of social media graphics and campaigns, created B2B content and branding assets, and managed posting schedules. Analyzed engagement metrics to inform marketing strategy and coordinated supplier registration forms and product catalog updates. Supported HR-led events and internal communications to reinforce brand messaging.