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Hi, I’m Ciprian Mihail Rusu, a senior paid media manager with over 20 years of experience managing multi-channel campaigns and driving growth for B2B and B2C brands. I specialize in turning data into actionable, ROI-focused strategies across Google Ads, LinkedIn Ads, Microsoft Advertising and Meta, delivering measurable results for clients in North America and Europe. I enjoy collaborating with cross-functional teams to align paid media KPIs with business objectives, using GA4-driven insights and Looker Studio dashboards to optimize campaigns, reduce CPA, and increase ROAS while scaling budgets for sustained success.…Hi, I’m Ciprian Mihail Rusu, a senior paid media manager with over 20 years of experience managing multi-channel campaigns and driving growth for B2B and B2C brands. I specialize in turning data into actionable, ROI-focused strategies across Google Ads, LinkedIn Ads, Microsoft Advertising and Meta, delivering measurable results for clients in North America and Europe. I enjoy collaborating with cross-functional teams to align paid media KPIs with business objectives, using GA4-driven insights and Looker Studio dashboards to optimize campaigns, reduce CPA, and increase ROAS while scaling budgets for sustained success.

Ciprian Mihail Rusu

PPC Manager, Digital Marketer, Marketing Strategist, +7

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Hi, I’m Ciprian Mihail Rusu, a senior paid media manager with over 20 years of experience managing multi-channel campaigns and driving growth for B2B and B2C brands. I specialize in turning data into actionable, ROI-focused strategies across Google Ads, LinkedIn Ads, Microsoft Advertising and Meta, delivering measurable results for clients in North America and Europe. I enjoy collaborating with cross-functional teams to align paid media KPIs with business objectives, using GA4-driven insights and Looker Studio dashboards to optimize campaigns, reduce CPA, and increase ROAS while scaling budgets for sustained success.…Hi, I’m Ciprian Mihail Rusu, a senior paid media manager with over 20 years of experience managing multi-channel campaigns and driving growth for B2B and B2C brands. I specialize in turning data into actionable, ROI-focused strategies across Google Ads, LinkedIn Ads, Microsoft Advertising and Meta, delivering measurable results for clients in North America and Europe. I enjoy collaborating with cross-functional teams to align paid media KPIs with business objectives, using GA4-driven insights and Looker Studio dashboards to optimize campaigns, reduce CPA, and increase ROAS while scaling budgets for sustained success.

Available to hire

Hi, I’m Ciprian Mihail Rusu, a senior paid media manager with over 20 years of experience managing multi-channel campaigns and driving growth for B2B and B2C brands. I specialize in turning data into actionable, ROI-focused strategies across Google Ads, LinkedIn Ads, Microsoft Advertising and Meta, delivering measurable results for clients in North America and Europe.

I enjoy collaborating with cross-functional teams to align paid media KPIs with business objectives, using GA4-driven insights and Looker Studio dashboards to optimize campaigns, reduce CPA, and increase ROAS while scaling budgets for sustained success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Italian

Advanced

Work Experience

Owner & Digital Marketing Manager at Lacerta Soft & Rusu Ciprian Mihail PFA

December 1, 2006 - Present

Founded and managed a digital marketing consultancy in Romania, delivering performance marketing services to 5+ clients across multiple industries. Executed end-to-end campaigns across Google Ads, LinkedIn Ads, Microsoft Advertising, and Meta Ads; built data-driven strategies, optimized budgets up to €45K/month, and achieved ROAS up to 8x on promo campaigns. Established long-term client relationships, delivering insights and strategic advisory with engagements lasting 10+ years.

Senior Paid Media Manager at Bluetrain Inc, Canada

January 1, 2016 - April 1, 2026

Led account strategy, setup, and scaling for multiple high-budget accounts; achieved 22% increase in conversion volume, 24–35% reduction in CPA, and ROAS of 3x–5x as tracked in Looker Studio dashboards. Managed end-to-end paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn, and Meta for USA and Canadian clients. Analyzed GA4-driven performance to optimize ROI and collaborated with cross-functional teams to align paid media KPIs with business goals; supported 20+ client accounts across 16 industries.

Paid Media Strategist at Bluetrain Inc, Canada

January 1, 2011 - December 1, 2015

Managed Google Ads campaigns for 20+ clients in Canada and the USA; increased relevant traffic by 650%; conducted A/B testing and bid strategy optimization that boosted CTR by 18% and conversion rates by 24%. Implemented multi-channel campaigns and GA4 insights to drive ROI and lead generation.

SEO and Link Building Specialist at Bluetrain Inc, Canada

July 1, 2007 - December 1, 2010

SEO and link-building across 10+ client portfolios; increased website traffic by 220% for well-known Canadian brands; secured 100+ quality backlinks per domain.

Senior PPC Manager at Punchcard, Canada

March 1, 2018 - Present

Managed and scaled Google Ads campaigns for Canadian clients, increasing conversion volume by 32% while maintaining target CPA under $11. Implemented campaign structure optimization, smart bidding, and audience targeting to improve performance; provided ongoing performance analysis and strategic recommendations.

PPC Manager at Red The Agency, Canada

October 1, 2015 - August 1, 2020

Managed paid campaigns targeting Canadian markets; led campaign setup, optimization, and reporting across Google Ads; improved campaign performance through continuous testing, experimentation, and data analysis.

Owner at Savina Romania (Franchise)

July 1, 2012 - July 1, 2017

Managed day-to-day business operations for a Savina franchise; oversaw marketing, operations, and business development, helping grow brand presence in Romania.

IT Specialist at EURO Group of Companies

May 1, 2002 - December 1, 2006

Web development for e-shops; maintained digital infrastructure; hardware/software maintenance for a data center; supervised IT operations for a national distribution network.

Senior PPC Manager at Punchcard

March 1, 2018 - Present

Managed and scaled Google Ads campaigns for Canadian clients, increasing conversion volume by 32% while maintaining target CPA under $11. Optimized campaign structure, smart bidding strategies, and audience targeting to improve acquisition metrics. Delivered ongoing performance analysis and strategic recommendations to drive continuous improvements.

Senior Paid Media Manager at Bluetrain Inc

January 1, 2016 - April 1, 2026

Led account strategy, setup, and scaling for multiple high-budget accounts, resulting in a 22% increase in conversion volume, a 24–35% reduction in CPA, and an ROAS of 3x–5x monitored via Looker Studio dashboards. Led end-to-end paid media strategy and execution across Google Ads, Microsoft Advertising, LinkedIn, and Meta. Analyzed performance with GA4, collaborated with cross-functional teams (3+ departments), and contributed to a 31% YoY increase in qualified leads.

PPC Manager at Red The Agency

October 1, 2015 - August 1, 2020

Managed paid campaigns targeting Canadian markets; led campaign setup, optimization, and reporting across Google Ads. Improved campaign performance through continuous testing, experimentation, and data analysis.