Hi, I'm Carrie Lombardi, a Board-Certified Health & Wellness Coach with 6+ years of experience crafting emotionally intelligent, audience-centered wellness content. I translate sensitive health topics into clear, engaging messaging that builds trust and drives engagement across Instagram, YouTube, blogs, and newsletters. My work blends health coaching with digital marketing to inform, educate, and inspire action while maintaining a compassionate, user-first voice. I specialize in behavior change, emotional eating, and wellness education, turning complex topics into relatable content. I thrive in cross-functional teams, using audience insights and performance data to refine messaging, scripts, and content calendars. When I'm not shaping content strategy, I’m coaching clients or moderating online communities to support healthier choices.…

Carrie Lombardi

PRO

Hi, I'm Carrie Lombardi, a Board-Certified Health & Wellness Coach with 6+ years of experience crafting emotionally intelligent, audience-centered wellness content. I translate sensitive health topics into clear, engaging messaging that builds trust and drives engagement across Instagram, YouTube, blogs, and newsletters. My work blends health coaching with digital marketing to inform, educate, and inspire action while maintaining a compassionate, user-first voice. I specialize in behavior change, emotional eating, and wellness education, turning complex topics into relatable content. I thrive in cross-functional teams, using audience insights and performance data to refine messaging, scripts, and content calendars. When I'm not shaping content strategy, I’m coaching clients or moderating online communities to support healthier choices.…

Available to hire

Hi, I’m Carrie Lombardi, a Board-Certified Health & Wellness Coach with 6+ years of experience crafting emotionally intelligent, audience-centered wellness content. I translate sensitive health topics into clear, engaging messaging that builds trust and drives engagement across Instagram, YouTube, blogs, and newsletters. My work blends health coaching with digital marketing to inform, educate, and inspire action while maintaining a compassionate, user-first voice. I specialize in behavior change, emotional eating, and wellness education, turning complex topics into relatable content. I thrive in cross-functional teams, using audience insights and performance data to refine messaging, scripts, and content calendars. When I’m not shaping content strategy, I’m coaching clients or moderating online communities to support healthier choices.

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Language

Spanish; Castilian
Advanced

Work Experience

Marketing & Creative Coordinator at Courtney Luna (Health & Wellness Brand)
October 1, 2025 - Present
Develop and execute content strategy across Instagram, YouTube, blog, and newsletter. Write captions, scripts, and content concepts designed to drive engagement. Plan and organize weekly content calendars. Translate complex health topics into relatable, emotionally resonant content. Manage audience engagement across platforms. Build and optimize ManyChat flows. Refine messaging based on engagement trends.
Customer Success Rep & Wellness Content Coordinator at Burnalong
November 1, 2019 - October 1, 2025
Created wellness content for 75+ digital events. Wrote user-facing messaging simplifying complex health topics. Used audience insights to refine content strategy. Collaborated cross-functionally on messaging and engagement. Built onboarding materials for 100+ wellness professionals.
Health Coach (Contract) at Wellory
December 1, 2020 - July 1, 2022
Coached 50+ clients using behavior change frameworks. Developed supporting content for client progress.
Studio Manager & Fitness Coach at iLoveKickboxing
June 1, 2016 - June 1, 2020
Led team operations and member engagement strategy.

Education

B.A. Communications at University at Buffalo
January 11, 2030 - April 19, 2026
Minor: Spanish at University of Córdoba, Argentina
January 11, 2030 - April 19, 2026
B.A. Communications at University at Buffalo
January 11, 2030 - April 19, 2026
Spanish (Minor) at University of Córdoba, Argentina
January 11, 2030 - April 19, 2026

Qualifications

NBHWC Board-Certified Health & Wellness Coach
January 11, 2030 - April 19, 2026
Precision Nutrition Level 1
January 11, 2030 - April 19, 2026
Institute for Integrative Nutrition – Certified Health Coach
January 11, 2030 - April 19, 2026
Institute for the Psychology of Eating – Certified Eating Psychology Coach
January 11, 2030 - April 19, 2026
NBHWC Board-Certified Health & Wellness Coach
January 11, 2030 - April 19, 2026
Precision Nutrition Level 1
January 11, 2030 - April 19, 2026
Institute for Integrative Nutrition – Certified Health Coach
January 11, 2030 - April 19, 2026
Institute for the Psychology of Eating – Certified Eating Psychology Coach
January 11, 2030 - April 19, 2026

Industry Experience

Healthcare, Professional Services, Media & Entertainment, Education, Other, Software & Internet
    paper Content Samples

    This portfolio showcases my work across digital wellness platforms, with a focus on creating clear, emotionally intelligent, and audience-centered content.
    What’s included:
    Partner Handbook (Burnalong)
    A structured onboarding guide designed to support wellness professionals, focused on clarity, usability, and helping partners confidently create engaging content.
    Blog Article
    Long-form wellness content exploring behavior, mindset, and lifestyle choices, written in a reflective and approachable tone to build connection and trust with the reader.
    Newsletter (MailerLite)
    A fully developed wellness newsletter combining storytelling, education, and actionable takeaways. The content uses a calm, supportive tone and focuses on connection, emotional awareness, and practical behavior change.
    For example, the newsletter explores concepts like seeking connection over quick dopamine hits and reframing giving as something that restores rather than depletes.
    Across all formats, my focus is creating content that feels human, respectful, and emotionally grounded. I bring this same approach to Instagram content, including captions, Reels concepts, and audience-focused messaging.