Available to hire
Hi, I’m Sigood Khalafalla, a content creator and strategist based in the UAE. Over the past 3+ years, I blend creativity with analytics to design campaigns, content calendars, video scripts, and engaging brand storytelling.
I’ve built a 550K+ follower community and produced viral content with 1.5M+ views across TikTok, Instagram, and Facebook. I’m bilingual in Arabic and English, excel at copywriting and presenting ideas, and enjoy leading shoots and collaborating with cross-functional teams while leveraging AI tools to push content innovation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Social Media Manager at BetnaMart
January 1, 2025 - October 7, 2025Increased engagement by 35% within six months through creative campaigns and strategic content calendars. Conceptualized and executed story-driven campaigns across multiple platforms. Produced and optimized short-form content to enhance reach and conversions. Collaborated with marketing teams to align brand campaigns with business goals.
Social Media Manager at BetnaMart
January 1, 2025 - October 7, 2025Increased engagement by 35% within six months through creative campaigns and strategic content calendars. Conceptualized and executed story-driven campaigns across multiple platforms. Produced and optimized short-form content to enhance reach and conversions. Collaborated with marketing teams to align brand campaigns with business goals.
Social Media Manager at BetnaMart
January 1, 2025 - October 7, 2025Increased engagement by 35% within six months through creative campaigns and strategic content calendars. Conceptualized and executed story-driven campaigns across multiple platforms. Produced and optimized short-form content to enhance reach and conversions. Collaborated with marketing teams to align brand campaigns with business goals.
Social Media Manager at BetnaMart
January 1, 2025 - October 7, 2025Increased engagement by 35% within six months through creative campaigns and strategic content calendars. Conceptualized and executed story-driven campaigns across multiple platforms. Produced and optimized short-form content to enhance reach and conversions. Collaborated with marketing teams to align brand campaigns with business goals.
Social Media Manager at BetnaMart
January 1, 2025 - October 7, 2025Increased engagement by 35% within six months through creative campaigns and strategic content calendars. Conceptualized and executed story-driven campaigns across multiple platforms. Produced and optimized short-form content to enhance reach and conversions. Collaborated with marketing teams to align brand campaigns with business goals.
Social Media Manager at Tabaldeena
January 1, 2024 - October 7, 2025Expanded brand reach by 70% via storytelling campaigns and user-generated content activations. Drove customer engagement through community-building and consistent content planning. Ensured alignment of content style and tone with business objectives across platforms.
Freelance Content Creator & Influencer at Self-employed
January 1, 2024 - PresentBuilt and managed an engaged audience of 550K+ organic followers across TikTok, Instagram, and Facebook. Produced 10+ viral videos surpassing 1M views, leveraging trends and storytelling hooks. Partnered with NGOs and brands to create awareness-driven campaigns and measurable engagement boosts. Applied analytics to test formats, optimize hooks, and increase content performance.
Social Media Manager at Tabaldeena
January 1, 2024 - October 7, 2025Expanded brand reach by 70% via storytelling campaigns and user-generated content activations. Drove customer engagement through community-building and consistent content planning. Ensured alignment of content style and tone with business objectives across platforms.
Freelance Content Creator & Influencer at Self-employed
January 1, 2024 - PresentBuilt and managed an engaged audience of 550K+ organic followers across TikTok, Instagram, and Facebook. Produced 10+ viral videos surpassing 1M views, leveraging trends and storytelling hooks. Partnered with NGOs and brands to create awareness-driven campaigns and measurable engagement boosts. Applied analytics to test formats, optimize hooks, and increase content performance.
Social Media Manager at Tabaldeena
January 1, 2024 - October 7, 2025Expanded brand reach by 70% via storytelling campaigns and user-generated content activations. Drove customer engagement through community-building and consistent content planning. Ensured alignment of content style and tone with business objectives across platforms.
Freelance Content Creator & Influencer at Self-employed
January 1, 2024 - PresentBuilt and managed an engaged audience of 550K+ organic followers across TikTok, Instagram, and Facebook. Produced 10+ viral videos surpassing 1M views, leveraging trends and storytelling hooks. Partnered with NGOs and brands to create awareness-driven campaigns and measurable engagement boosts. Applied analytics to test formats, optimize hooks, and increase content performance.
Social Media Manager at Tabaldeena
January 1, 2024 - October 7, 2025Expanded brand reach by 70% via storytelling campaigns and user-generated content activations. Drove customer engagement through community-building and consistent content planning. Ensured alignment of content style and tone with business objectives across platforms.
Freelance Content Creator & Influencer
January 1, 2024 - PresentBuilt and managed an engaged audience of 550K+ organic followers across TikTok, Instagram, and Facebook. Produced 10+ viral videos surpassing 1M views, leveraging trends and storytelling hooks. Partnered with NGOs and brands to create awareness-driven campaigns and measurable engagement boosts. Applied analytics to test formats, optimize hooks, and increase content performance.
Social Media Manager at Tabaldeena
January 1, 2024 - October 7, 2025Expanded brand reach by 70% via storytelling campaigns and user-generated content activations. Drove customer engagement through community-building and consistent content planning. Ensured alignment of content style and tone with business objectives across platforms.
Freelance Content Creator & Influencer at Self-employed / Freelance
January 1, 2024 - PresentBuilt and managed an engaged audience of 550K+ organic followers across TikTok, Instagram, and Facebook. Produced 10+ viral videos surpassing 1M views, leveraging trends and storytelling hooks. Partnered with NGOs and brands to create awareness-driven campaigns and measurable engagement boosts. Applied analytics to test formats, optimize hooks, and increase content performance.
Digital Marketing Specialist at Softactions ICT
January 1, 2023 - October 7, 2025Executed integrated digital campaigns on Facebook Ads/Google Ads. Conducted A/B testing to optimize CPC/CTR and boost ROI. Managed SEO, web content, and email marketing. Coordinated with legal/finance teams for campaign compliance and contracts.
Digital Marketing Specialist at Softactions ICT
January 1, 2023 - October 7, 2025Executed integrated digital campaigns on Facebook Ads/Google Ads. Conducted A/B testing to optimize CPC/CTR and boost ROI. Managed SEO, web content, and email marketing. Coordinated with legal/finance teams for campaign compliance and contracts.
Digital Marketing Specialist at Softac tions ICT
January 1, 2023 - October 7, 2025Executed integrated digital campaigns on Facebook Ads/Google Ads. Conducted A/B testing to optimize CPC/CTR and boost ROI. Managed SEO, web content, and email marketing. Coordinated with legal/finance teams for campaign compliance and contracts.
Digital Marketing Specialist at Softacions ICT
January 1, 2023 - October 7, 2025Executed integrated digital campaigns on Facebook Ads/Google Ads. Conducted A/B testing to optimize CPC/CTR and boost ROI. Managed SEO, web content, and email marketing. Coordinated with legal/finance teams for campaign compliance and contracts.
Digital Marketing Specialist at Softacions ICT
January 1, 2023 - October 7, 2025Executed integrated digital campaigns on Facebook Ads/Google Ads. Conducted A/B testing to optimize CPC/CTR and boost ROI. Managed SEO, web content, and email marketing. Coordinated with legal/finance teams for campaign compliance and contracts.
Creative Content Creator at Zain Records
January 1, 2022 - PresentDesigned creative strategies for music/cultural campaigns, enhancing brand activations. Directed video shoots, edited Reels/TikToks, and produced behind-the-scenes storytelling. Collaborated with artists and producers to align campaigns with cultural narratives.
Creative Content Creator at Zain Records
January 1, 2022 - PresentDesigned creative strategies for music/cultural campaigns, enhancing brand activations. Directed video shoots, edited Reels/TikToks, and produced behind-the-scenes storytelling. Collaborated with artists and producers to align campaigns with cultural narratives.
Creative Content Creator at Zain Records
January 1, 2022 - PresentDesigned creative strategies for music/cultural campaigns, enhancing brand activations. Directed video shoots, edited Reels/TikToks, and produced behind-the-scenes storytelling. Collaborated with artists and producers to align campaigns with cultural narratives.
Creative Content Creator at Zain Records
January 1, 2022 - PresentDesigned creative strategies for music/cultural campaigns, enhancing brand activations. Directed video shoots, edited Reels/TikToks, and produced behind-the-scenes storytelling. Collaborated with artists and producers to align campaigns with cultural narratives.
Creative Content Creator at Zain Records
January 1, 2022 - PresentDesigned creative strategies for music/cultural campaigns, enhancing brand activations. Directed video shoots, edited Reels/TikToks, and produced behind-the-scenes storytelling. Collaborated with artists and producers to align campaigns with cultural narratives.
Education
Bachelor of Science in Civil Engineering at Sudan University of Science and Technology
January 11, 2030 - October 7, 2025Bachelor of Science in Civil Engineering at Sudan University of Science and Technology
January 11, 2030 - October 7, 2025Bachelor of Science in Civil Engineering at Sudan University of Science and Technology
January 11, 2030 - October 7, 2025Bachelor of Science in Civil Engineering at Sudan University of Science and Technology
January 11, 2030 - October 7, 2025Bachelor of Science in Civil Engineering at Sudan University of Science and Technology
January 11, 2030 - October 7, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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