CG

Claes Gartner

Available to hire

I’m Claes Gartner, a strategic marketing, commercial and product leader with 15+ years of experience driving global brand strategy and digital transformation for world-class franchises.

About

I’m Claes Gartner, a strategic marketing, commercial and product leader with 15+ years of experience driving global brand strategy and digital transformation for world-class franchises. I specialize in shaping strategy, activating markets locally, and driving cross-functional alignment across Marketing, Product, Data, and Partner teams to deliver engagement, loyalty, and growth across international markets.

I thrive in high-stakes, high-visibility environments within large organizations. I’m PMP certified, bilingual (English and Swedish), and bring Swiss-scale experience with a proven track record of turning data into action through KPI frameworks, live-service innovations, and partnerships that boost ROI and lifetime value.

  • 19 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • SwedishFluent
  • FrenchIntermediate

Industry experience

  • Gaming
  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail

More experts in Geneva, Switzerland

Work experience· 7 roles

Senior Global Brand Manager - Battlefield 2042 · Electronic Arts (EA)Jan 2020 – Dec 2024 · 5 yrs

Led global brand strategy, lifecycle management, and cross-functional execution for Battlefield 2042. Managed $100M+ marketing budget; aligned brand with e-commerce and storefront promotions; built live-service engagement models (seasonal drops, loyalty programs, digital bundles) to grow DTC and subscription revenue; established KPI frameworks to optimize engagement, retention and monetization.

Senior Global Marketing Manager – Battlefield 5 · Electronic Arts (EA)Jan 2016 – Dec 2020 · 5 yrs

Led end-to-end marketing, communications and commercial strategy for Battlefield 5; implemented always-on live-service frameworks; ensured alignment with digital storefront activations and regional sell-in cycles; built scalable global-to-local toolkits and ROI dashboards.

Global Marketing Manager – Battlefield 1 · Electronic Arts (EA)Jan 2015 – Jan 2016 · 1 yr 1 mo

Led global campaign strategy and execution for Battlefield 1 launch; managed GTM and ROI dashboards; delivered cross-channel campaigns to drive first-year revenue and market penetration.

Senior International Marketing Manager – Star Wars Battlefront · Electronic Arts (EA)Jan 2014 – Jan 2015 · 1 yr 1 mo
International Product Marketing Manager – EA Sports · Electronic Arts (EA)Jan 2009 – Jan 2014 · 5 yrs 1 mo
Brand & Marketing and User Experience Consultant · BLUE-INFINITY (B-I)Jan 2007 – Jan 2009 · 2 yrs 1 mo
Associate Marketing Manager · United Parcel Service (UPS)Jan 2005 – Jan 2007 · 2 yrs 1 mo

Education

Bachelor of Business · RMIT University2002 – 2005
IDM Certificate in Digital Marketing · Institute of Data Marketing2030 – 2013
Certified Usability Analyst · Human Factors International2030 – 2008
PMP Certification · Project Management Institute (PMI)2030 – 2025

Certifications and awards

PMP Certified2030 – 2025
IDM Certificate in Digital Marketing2030 – 2013
Certified Usability Analyst2030 – 2008

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