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I’m Claes Gartner, a strategic marketing, commercial and product leader with 15+ years of experience driving global brand strategy and digital transformation for world-class franchises. I specialize in shaping strategy, activating markets locally, and driving cross-functional alignment across Marketing, Product, Data, and Partner teams to deliver engagement, loyalty, and growth across international markets. I thrive in high-stakes, high-visibility environments within large organizations. I’m PMP certified, bilingual (English and Swedish), and bring Swiss-scale experience with a proven track record of turning data into action through KPI frameworks, live-service innovations, and partnerships that boost ROI and lifetime value.…I’m Claes Gartner, a strategic marketing, commercial and product leader with 15+ years of experience driving global brand strategy and digital transformation for world-class franchises. I specialize in shaping strategy, activating markets locally, and driving cross-functional alignment across Marketing, Product, Data, and Partner teams to deliver engagement, loyalty, and growth across international markets. I thrive in high-stakes, high-visibility environments within large organizations. I’m PMP certified, bilingual (English and Swedish), and bring Swiss-scale experience with a proven track record of turning data into action through KPI frameworks, live-service innovations, and partnerships that boost ROI and lifetime value.

Claes Gartner

Brand Strategist, Marketing Strategist, Product Marketer, +2

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I’m Claes Gartner, a strategic marketing, commercial and product leader with 15+ years of experience driving global brand strategy and digital transformation for world-class franchises. I specialize in shaping strategy, activating markets locally, and driving cross-functional alignment across Marketing, Product, Data, and Partner teams to deliver engagement, loyalty, and growth across international markets. I thrive in high-stakes, high-visibility environments within large organizations. I’m PMP certified, bilingual (English and Swedish), and bring Swiss-scale experience with a proven track record of turning data into action through KPI frameworks, live-service innovations, and partnerships that boost ROI and lifetime value.…I’m Claes Gartner, a strategic marketing, commercial and product leader with 15+ years of experience driving global brand strategy and digital transformation for world-class franchises. I specialize in shaping strategy, activating markets locally, and driving cross-functional alignment across Marketing, Product, Data, and Partner teams to deliver engagement, loyalty, and growth across international markets. I thrive in high-stakes, high-visibility environments within large organizations. I’m PMP certified, bilingual (English and Swedish), and bring Swiss-scale experience with a proven track record of turning data into action through KPI frameworks, live-service innovations, and partnerships that boost ROI and lifetime value.

Available to hire

I’m Claes Gartner, a strategic marketing, commercial and product leader with 15+ years of experience driving global brand strategy and digital transformation for world-class franchises. I specialize in shaping strategy, activating markets locally, and driving cross-functional alignment across Marketing, Product, Data, and Partner teams to deliver engagement, loyalty, and growth across international markets.

I thrive in high-stakes, high-visibility environments within large organizations. I’m PMP certified, bilingual (English and Swedish), and bring Swiss-scale experience with a proven track record of turning data into action through KPI frameworks, live-service innovations, and partnerships that boost ROI and lifetime value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Swedish

Fluent

French

Intermediate

Work Experience

Senior Global Brand Manager - Battlefield 2042 at Electronic Arts (EA)

January 1, 2020 - December 31, 2024

Led global brand strategy, lifecycle management, and cross-functional execution for Battlefield 2042. Managed $100M+ marketing budget; aligned brand with e-commerce and storefront promotions; built live-service engagement models (seasonal drops, loyalty programs, digital bundles) to grow DTC and subscription revenue; established KPI frameworks to optimize engagement, retention and monetization.

Senior Global Marketing Manager – Battlefield 5 at Electronic Arts (EA)

January 1, 2016 - December 31, 2020

Led end-to-end marketing, communications and commercial strategy for Battlefield 5; implemented always-on live-service frameworks; ensured alignment with digital storefront activations and regional sell-in cycles; built scalable global-to-local toolkits and ROI dashboards.

Global Marketing Manager – Battlefield 1 at Electronic Arts (EA)

January 1, 2015 - January 1, 2016

Led global campaign strategy and execution for Battlefield 1 launch; managed GTM and ROI dashboards; delivered cross-channel campaigns to drive first-year revenue and market penetration.

Senior International Marketing Manager – Star Wars Battlefront at Electronic Arts (EA)

January 1, 2014 - January 1, 2015

Led international marketing in collaboration with Disney and Lucasfilm; integrated GTM with PR, social, influencers and experiential events; aligned campaigns with The Force Awakens release to maximize global awareness and sales.

International Product Marketing Manager – EA Sports at Electronic Arts (EA)

January 1, 2009 - January 1, 2014

Executed GTM strategies for multiple EA Sports franchises; delivered global campaigns with regional adaptations; managed consumer insights and performance analytics to improve engagement and sell-through.

Brand & Marketing and User Experience Consultant at BLUE-INFINITY (B-I)

January 1, 2007 - January 1, 2009

Brand identity, marketing strategy and UX consulting for multinational brands; delivered end-to-end projects across identity, digital marketing, and user experience optimization.

Associate Marketing Manager at United Parcel Service (UPS)

January 1, 2005 - January 1, 2007

Marketing coordinator role focusing on UAE market; supported regional campaigns and brand initiatives in Dubai.