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I am a data-driven marketing analyst who turns complex datasets into strategies that accelerate growth and sharpen decision-making. By pairing advanced analytics with cross-channel marketing expertise, I create solutions that improve efficiency, enhance user experiences, and position organizations to make smarter, faster decisions in an increasingly data-centric marketplace.…

Clair Wyant

Data Analyst, Digital Marketer, Marketing Analyst, +2

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I am a data-driven marketing analyst who turns complex datasets into strategies that accelerate growth and sharpen decision-making. By pairing advanced analytics with cross-channel marketing expertise, I create solutions that improve efficiency, enhance user experiences, and position organizations to make smarter, faster decisions in an increasingly data-centric marketplace.…

Available to hire

I am a data-driven marketing analyst who turns complex datasets into strategies that accelerate growth and sharpen decision-making.

By pairing advanced analytics with cross-channel marketing expertise, I create solutions that improve efficiency, enhance user experiences, and position organizations to make smarter, faster decisions in an increasingly data-centric marketplace.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Analyst at Perdoceo Education Corporation

January 1, 2025 - January 1, 2025

Built and maintained nine interactive Tableau dashboards across five brands (three from scratch), integrating data from MS SQL Server and GA4 data in BigQuery. Automated end-to-end reporting pipelines (SQL & BigQuery to Tableau), reducing manual prep from days to hours and improving data accuracy by 90%. Led GA4 migration across three brand ecosystems, designing event frameworks that improved tracking integrity from 80% to 98% and ensured consistent KPI measurement for executives. Led weekly analytics review meetings, translating datasets into actionable recommendations for site optimizations and campaign strategies.

Digital Marketing Manager at MEB Management Services

September 1, 2021 - September 1, 2021

Increased website visits by 48%, inquiries by 85%, and reduced bounce rate by 7% through mobile-first redesigns and advanced keyword research and implementation. Managed 100+ B2C websites, delivering analytics and BI for data-driven decision-making. Boosted apartment occupancy from 65% to 95% by advising stakeholders and executing Google PPC campaigns, content refreshes, and optimized photography. Improved SEO rankings and customer acquisition by 20% YoY through on-page/off-page optimization and migration to an SEO-friendly platform. Consolidated KPI & PPC reporting in-house using Google Looker Studio, reducing weekly report review time from 60 minutes to 15 minutes.

Volunteer Website Designer at Thunderbird Amateur Radio Club

December 1, 2022 - December 1, 2022

Doubled enrollment for free monthly license exams in 6 months by optimizing site navigation, expanding the membership sales funnel, and doubling online membership transactions. Redesigned and rebuilt the club’s B2C and e-commerce website with an SEO-friendly, user-centric design, improving information findability, usability, and site performance.

Digital Strategist Consultant at Live News Stream

December 1, 2020 - December 1, 2020

Used Google Analytics and Tableau for data analysis and visualization of website engagement, traffic sources, and content trends, delivering actionable marketing insights. Achieved a 900% increase in site traffic over 6 years through targeted keyword research, SEO-friendly navigation, and continuous optimization, sustaining 13K+ monthly page views.