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I’m Claire Dowler, a B2B copywriter and content strategist who helps businesses turn skepticism into trust. I write conversion-focused website copy, SEO content, and long-form thought leadership (including white papers) designed to move prospects through the full funnel. I’ve led editorial and content programs across tech, finance, education, and manufacturing, creating email sequences, landing pages, and campaign messaging that’s both persuasive and (where needed) compliance-aware. From building end-to-end content strategies to refining copy with stakeholders, I aim to make complex value easy to understand—and hard to ignore.…I’m Claire Dowler, a B2B copywriter and content strategist who helps businesses turn skepticism into trust. I write conversion-focused website copy, SEO content, and long-form thought leadership (including white papers) designed to move prospects through the full funnel. I’ve led editorial and content programs across tech, finance, education, and manufacturing, creating email sequences, landing pages, and campaign messaging that’s both persuasive and (where needed) compliance-aware. From building end-to-end content strategies to refining copy with stakeholders, I aim to make complex value easy to understand—and hard to ignore.

Claire Dowler

Copywriter, SEO Expert, Content Producer, +3

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I’m Claire Dowler, a B2B copywriter and content strategist who helps businesses turn skepticism into trust. I write conversion-focused website copy, SEO content, and long-form thought leadership (including white papers) designed to move prospects through the full funnel. I’ve led editorial and content programs across tech, finance, education, and manufacturing, creating email sequences, landing pages, and campaign messaging that’s both persuasive and (where needed) compliance-aware. From building end-to-end content strategies to refining copy with stakeholders, I aim to make complex value easy to understand—and hard to ignore.…I’m Claire Dowler, a B2B copywriter and content strategist who helps businesses turn skepticism into trust. I write conversion-focused website copy, SEO content, and long-form thought leadership (including white papers) designed to move prospects through the full funnel. I’ve led editorial and content programs across tech, finance, education, and manufacturing, creating email sequences, landing pages, and campaign messaging that’s both persuasive and (where needed) compliance-aware. From building end-to-end content strategies to refining copy with stakeholders, I aim to make complex value easy to understand—and hard to ignore.

Available to hire

I’m Claire Dowler, a B2B copywriter and content strategist who helps businesses turn skepticism into trust. I write conversion-focused website copy, SEO content, and long-form thought leadership (including white papers) designed to move prospects through the full funnel.

I’ve led editorial and content programs across tech, finance, education, and manufacturing, creating email sequences, landing pages, and campaign messaging that’s both persuasive and (where needed) compliance-aware. From building end-to-end content strategies to refining copy with stakeholders, I aim to make complex value easy to understand—and hard to ignore.

Skills

Copywriting

SEO

Email Marketing

Experience Level

Copywriting

Expert

SEO

Expert

Email Marketing

Expert

Language

Work Experience

Founder & Lead Copywriter at Syntax & Soul Pty Ltd (formerly Claire Dowler Copywriting)

June 1, 2022 - Present

Leads a copywriting studio delivering full-funnel written content for businesses from SMEs to global brands, including website copy, landing pages, SEO content, thought leadership/white papers, email sequences/EDMs, and technical/regulated content such as case studies and compliance-adjacent materials. Builds content strategies that support lead generation and sustained organic growth, and produces platform-appropriate social content for LinkedIn and Instagram to maintain consistent brand voice. Works across industries including technology, finance, education, and manufacturing, partnering with teams and stakeholders to align messaging, quality, and delivery outcomes.

Content Strategist at Extu (formerly OneAffinity)

May 1, 2020 - December 1, 2024

Planned and managed ANZ and UK editorial calendars, overseeing the content production lifecycle from brief through final output with quality and timing. Edited and proofread content for ANZ and UK audiences in collaboration with compliance teams. Designed and guided survey development and created content roadmaps for ANZ clients. Produced content performance reports using data to generate actionable recommendations for global stakeholders, collaborating across teams in Sydney, Austin, London, and Manila, and supported content planning via client meetings and external stakeholder management.

Content Marketing & Social Media Manager at Criterion Conference(s)

May 1, 2019 - May 1, 2020

Managed marketing copy and campaign rollouts supporting lead generation and sales. Created and managed EDMs and marketing campaigns using Salesforce, and developed copy aligned to brand guidelines across email, social, and media channels. Monitored engagement metrics and optimized campaign strategy accordingly.

Portfolio Manager & Senior Conference Producer at Akola de

February 1, 2016 - May 1, 2019

Progressed from Senior Conference Producer to Portfolio Manager across a three-year tenure. Launched and managed a government-specific content channel (publicspectrum.com.au). Led cross-functional teams across marketing, production, sales, and operations; developed content for government audiences that drove growth through event campaigns generating up to $500k per event. Managed a $1.2M annual budget and key stakeholder relationships. Produced content and secured speakers for national conferences across government, health, and corporate leadership sectors, achieving strong revenue outcomes including over $1.4M profit at the company and introducing the company’s first internal newsletter to improve cross-team communication.

Broadcast Journalist at WIN Television

January 1, 2015 - Present

Sourced and developed original news stories across a range of topics and beats. Worked with newscasts crews to capture footage and conducted on-camera interviews. Wrote broadcast-ready scripts for delivery under tight deadlines, translating complex stories into clear, engaging television copy, and delivered scripts in the audio booth. Collaborated with editing teams to help packages go live and supported the full production pipeline from story to screen.