Communications & content professional with 10+ years of experience translating complex information into clear, engaging content that helps people understand, connect with, and act on important messages. Experienced in end-to-end multi-channel campaign marketing, stakeholder engagement, and performance-driven content/SEO optimization. Specialises in communications and content strategy, including audience insight and engagement, brand consistency, multimedia content creation, web content management, and data analysis/reporting. Skilled in coordinating projects across teams and producing marketing materials such as social content, video assets, and email campaigns.

Claire Baldwin

Communications & content professional with 10+ years of experience translating complex information into clear, engaging content that helps people understand, connect with, and act on important messages. Experienced in end-to-end multi-channel campaign marketing, stakeholder engagement, and performance-driven content/SEO optimization. Specialises in communications and content strategy, including audience insight and engagement, brand consistency, multimedia content creation, web content management, and data analysis/reporting. Skilled in coordinating projects across teams and producing marketing materials such as social content, video assets, and email campaigns.

Available to hire

Communications & content professional with 10+ years of experience translating complex information into clear, engaging content that helps people understand, connect with, and act on important messages. Experienced in end-to-end multi-channel campaign marketing, stakeholder engagement, and performance-driven content/SEO optimization.

Specialises in communications and content strategy, including audience insight and engagement, brand consistency, multimedia content creation, web content management, and data analysis/reporting. Skilled in coordinating projects across teams and producing marketing materials such as social content, video assets, and email campaigns.

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Work Experience

Communications & Content Professional / Marketing Executive at Qilo mbo U K (The Kingston-based charity) (role inferred from resume text)
June 1, 2026 - Present
Developed and promoted education and training programme communications as part of a Kingston-based charity that supports people to break into the UK labour market through Enhanced Performance Development Programmes (EPDP). Created a range of social media assets including video content to support push marketing activities. Produced marketing materials for promotional campaigns including social media content, video production, and email campaigns, primarily to meet the organisation’s marketing needs. Supported programme communications aligned to relevant legislation/regulation and annual work programme requirements.
Digital Marketing Executive at Estyn (role inferred from resume text)
June 1, 2024 - November 30, 2025
Produced and supported push-marketing communications and content creation for an organisation focused on education and training inspection across Wales, guided by legislation/regulation and an annual work programme from Welsh Government. Created marketing content and assets to promote services, including digital and multimedia content, and supported campaign activity through content delivery.
Communications & Content / Marketing Assistant (role inferred from resume text) at Estyn (role inferred from resume text)
February 1, 2024 - June 30, 2024
Supported communications and content work including creation/production of marketing materials to support promotional activities for Estyn’s service offering. Contributed to producing assets and content for campaign delivery and dissemination.
Digital Marketing Executive at Intelligent Ultrasound
March 1, 2023 - November 30, 2023
Supported marketing and communications activities for Intelligent Ultrasound, contributing to promotional work and campaign-related content production and delivery (details limited in resume text).
Marketing / Communications (role inferred from resume text) at Purolite
November 1, 2022 - March 31, 2023
Managed marketing communications support and campaign activity for Purolite, contributing to promotional communications and content work (details limited in resume text).

Education

Bachelor of Arts (B.A.) at University of South Wales
January 1, 2011 - January 1, 2014

Qualifications

Online Foundation SEO Copywriting (CIP/CPD / course name as listed)
January 11, 2030 - July 23, 2026
Microsoft Excel Level 2
January 11, 2030 - July 23, 2026
Google Analytics (as listed)
January 11, 2030 - July 23, 2026
Digital Marketing (as listed)
January 11, 2030 - July 23, 2026
PR & Marketing Team Leader (as listed)
January 11, 2030 - July 23, 2026
Communications & Content (as listed)
January 11, 2030 - July 23, 2026

Industry Experience

Education, Non-Profit Organization, Government, Media & Entertainment, Professional Services, Other